Inside Sponsorship

We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A ha... Read more

There are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While... Read more

It’s an age-old question, and challenge – how do we value our sponsorship assets? Unfortunately, there are still large p... Read more

Welcome to the Edition One of Best bits of Inside Sponsorship. We’ve gone back through the Inside Sponsorship archives, ... Read more

Activations, just like data and measurement, is a topic that comes up in sponsorship discussions a lot. Physical activat... Read more

Just like data and measurement, activations is a topic that comes up in sponsorship discussions a lot and that’s why we ... Read more

There are a lot of great minds working in the sponsorship space, across brands, rights holders, and agencies. We often s... Read more

Some brands are just constants in the sponsorship landscape. Sure, they may move properties from time-to-time but they a... Read more

The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs aroun... Read more

The right look for an event can make or break the impact it has not only those attending but also those watching from af... Read more

Airlines have been major players in the sponsorship space for some time and their affinity with sports, fashion, and oth... Read more

We’ve all seen it; the awesome creative execution in a sports sponsorship. Sometimes it is big, bold, and complex, while... Read more

Every time you discuss Asia, and the opportunities it presents, it is hard not to get overwhelmed by the numbers involve... Read more

No doubt you have noticed that rights holders and venues across the world of sports are on a constant quest to enhance t... Read more

Sponsorship is clearly important to the banking industry with some of the world’s biggest and longest standing sponsorsh... Read more

With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, ... Read more

There is no doubt that sports teams now have a huge reach, with fans all over the globe, following their teams passionat... Read more

There's no doubt that the sponsorship industry is in a period of huge change. There’s a more laser-like focus on achievi... Read more

The refrain, "If you don't know where you're going, any road will take you there." is essentially a paraphrase of an exc... Read more

A lot of us are old enough to remember when the broadcast landscape was dominated by TV, radio, and print. As we all kno... Read more