This year, media and entertainment brands are giving customer retention top billing.Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&amp;E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences.

This year, media and entertainment brands are giving customer retention top billing. Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&amp;E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences.

2023 Digital Trends - Media and Entertainment in Focus

In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity.Learn more: https://business.adobe.com/resources/digital-trends-report.html

In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity. Learn more: <a href="https://business.adobe.com/resources/digital-trends-report.html" rel="nofollow" target="_blank">https://business.adobe.com/resources/digital-trends-report.html</a>

2023 Digital Trends

Personalization At Scale: Financial Services Industry Spotlight by Adobe Experience Cloud

Personalization At Scale: Financial Services Industry Spotlight

PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOMIt pays to personalize in the media, entertainment, and telecom industries.Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOM It pays to personalize in the media, entertainment, and telecom industries. Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

Personalization At Scale: Media, Entertainment, and Telecom Industry Spotlight

2023 DIGITAL TRENDS — RETAIL IN FOCUSThis year, retailers are making ultra-personalization a priority.Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences.

2023 DIGITAL TRENDS — RETAIL IN FOCUS This year, retailers are making ultra-personalization a priority. Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences.

2023 Digital Trends — Retail in Focus

In retail, it pays to personalize.Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

In retail, it pays to personalize. Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study.

Personalization at Scale: Retail Industry Spotlight

Four out of five Experience Leaders overperform in customer acquisition, customer experiences, and lifetime value with a payoff of higher revenue and ROI. So what gives this advanced group advantage over the rest of the market, which includes both Evolving Intermediaries and Rising Laggards? Read the full report here: https://business.adobe.com/resources/personalization-at-scale-report/thank-you.html

Four out of five Experience Leaders overperform in customer acquisition, customer experiences, and lifetime value with a payoff of higher revenue and ROI. So what gives this advanced group advantage over the rest of the market, which includes both Evolving Intermediaries and Rising Laggards? Read the full report here: <a href="https://business.adobe.com/resources/personalization-at-scale-report/thank-you.html" rel="nofollow" target="_blank">https://business.adobe.com/resources/personalization-at-scale-report/thank-you.html</a>

Personalization at Scale: Bring Forth the Customer and Business Benefits of Experience Excellence

Rising consumer expectations, increasing regulations, data privacy, and a trail of crumbling cookies. While consumers want companies to know who they are and what they need, they also expect you to use their data responsibly. Making sense of this data and all the different ways consumers interact with your business isn’t easy. A unified customer data profile can show you the way.Get the full eBook: https://business.adobe.com/resources/ebooks/picture-perfect-customer-profiles/thank-you.html

Rising consumer expectations, increasing regulations, data privacy, and a trail of crumbling cookies. While consumers want companies to know who they are and what they need, they also expect you to use their data responsibly. Making sense of this data and all the different ways consumers interact with your business isn’t easy. A unified customer data profile can show you the way. Get the full eBook: <a href="https://business.adobe.com/resources/ebooks/picture-perfect-customer-profiles/thank-you.html" rel="nofollow" target="_blank">https://business.adobe.com/resources/ebooks/picture-perfect-customer-profiles/thank-you.html</a>

Picture-Perfect Customer Profiles

Work is shifting. Businesses are investing in solutions that bridge team silos, increase collaboration, and provide visibility across strategic investments and value streams. Organizations are adopting the latest operational philosophies and work methodologies for increased productivity and efficiency. The hybrid Agile environment is here, and this guide will help you navigate this mixed-methodology landscape.Get the full guide: https://business.adobe.com/resources/guides/solve-the-pain-of-mixing-agile-and-waterfall/thank-you.html

Work is shifting. Businesses are investing in solutions that bridge team silos, increase collaboration, and provide visibility across strategic investments and value streams. Organizations are adopting the latest operational philosophies and work methodologies for increased productivity and efficiency. The hybrid Agile environment is here, and this guide will help you navigate this mixed-methodology landscape. Get the full guide: <a href="https://business.adobe.com/resources/guides/solve-the-pain-of-mixing-agile-and-waterfall/thank-you.html" rel="nofollow" target="_blank">https://business.adobe.com/resources/guides/solve-the-pain-of-mixing-agile-and-waterfall/thank-you.html</a>

Mixing Agile and Waterfall

Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS.Read along: https://business.adobe.com/resources/articles/sdk/how-to-select-the-right-content-management-system.html

Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS. Read along: <a href="https://business.adobe.com/resources/articles/sdk/how-to-select-the-right-content-management-system.html" rel="nofollow" target="_blank">https://business.adobe.com/resources/articles/sdk/how-to-select-the-right-content-management-system.html</a>

How to Select the Right Content Management System

Adobe Experience Cloud gives you the advertising, intelligence, and marketing tools you need to deliver personal and relevant experiences across every channel, every time.Learn more at: adobe.com/experience-cloud.html

This is a review of “Your Business Has A New Secret Weapon.” I recommend that any organization that’s written a white paper should create an audio version. This one for the Adobe Marketing Cloud is an excellent example of how it should be done. The white paper itself is well-structured, cites external authorities for its major assertions, uses a journalistic voice throughout (never falling into a sales pitch for a specific Adobe product), and delivers on the promise in the title. The only places where it could have been improved: 1) Identifying the author.  2) Fleshing out examples of viable competing solutions and citing experts as to why these don’t work. 3) Giving an example of a current company measurably succeeding with this exact solution. Otherwise great job.

I’m going to start point to this as an example of how an audio white paper should be done. 

Brian Boys
author of “How To Write A White Paper In One Day&#34;

Great Example of an Audio White Paper - Give it a listen

This show is very informative, and I’ve been learning a lot from it!  The only suggestion I really have for the show is that they invest a little more time in the production.. The narrator is great, but it would be nice to have it broken up into some interviews.

Thank You Adobe!

Adobe Experience Cloud gives you the advertising, intelligence, and marketing tools you need to deliver personal and relevant experiences across every channel, every time. Learn more at: <a href="http://adobe.com/experience-cloud.html" rel="nofollow" target="_blank">adobe.com/experience-cloud.html</a>

Podcasts from Adobe Experience Cloud

Nali Giliana

Julie Hoffmann

Adobe's Head of Industry Strategy &amp; Marketing for Travel and Hospitality, Julie Hoffmann, and AVP of Omni Channels &amp; IoT Solutions, Nali Giliana, sat down with us to talk about the next frontier of travel and hospitality marketing.

Nali Giliana and Julie Hoffmann

You can consider each bit of data you've collected across a customer's journey to be a statement of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.You can read this content here: https://theblog.adobe.com/ai-powered-personalization-above-expectation-beyond-imagination/

You can consider each bit of data you've collected across a customer's journey to be a statement of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can read this content here: <a href="https://theblog.adobe.com/ai-powered-personalization-above-expectation-beyond-imagination/" rel="nofollow" target="_blank">https://theblog.adobe.com/ai-powered-personalization-above-expectation-beyond-imagination/</a>

AI-powered personalization — above expectation, beyond imagination.

By bringing together marketing and sales in a single offering, Adobe empowers you to master complex customer journeys, nurture long-lasting relationships, and measure business impact across every touchpoint of highly considered purchases. Learn more: www.adobe.com/go/demandmarketing

By bringing together marketing and sales in a single offering, Adobe empowers you to master complex customer journeys, nurture long-lasting relationships, and measure business impact across every touchpoint of highly considered purchases. Learn more: <a href="http://www.adobe.com/go/demandmarketing" rel="nofollow" target="_blank">www.adobe.com/go/demandmarketing</a>

Experience Essentials: Mastering the Complex Buyer Journey

Experience Makers in Travel and Hospitality by Adobe Experience Cloud

Experience Makers in Travel and Hospitality

We surveyed key decision-makers in mid-size companies who are tackling today’s biggest content management challenges. Learn how they’re thinking, what they see as opportunities, and how they’re planning to come out on top.

Adobe Gaining a Foothold in the Quest for More Customers: Content Management Report

Adobe can help you orchestrate relevant and meaningful B2C experiences. Find out how to plan and identify key target audiences along with the optimal channels. Then map customer experiences across online and offline channels, create, access and share content across touch points. Finally, execute and personalize cross-channel campaigns, and, measure the effectiveness of campaigns across multiple channels. Learn more: www.adobe.com/go/campaign-orchestration

Adobe can help you orchestrate relevant and meaningful B2C experiences. Find out how to plan and identify key target audiences along with the optimal channels. Then map customer experiences across online and offline channels, create, access and share content across touch points. Finally, execute and personalize cross-channel campaigns, and, measure the effectiveness of campaigns across multiple channels. Learn more: <a href="http://www.adobe.com/go/campaign-orchestration" rel="nofollow" target="_blank">www.adobe.com/go/campaign-orchestration</a>

Experience Essentials: Orchestrate, Measure, and Master Cross-Channel Success

Dalila Wilson-Scott, President of NBCU Foundations @ Comcast, stands at the forefront of digital media consumption and innovation. She sat down with us at CES 2018 to talk about how experiences shape who we are. We also discussed how Comcast is leveraging tech for good and changing the way people experience the world.

Dalila Wilson-Scott (SVP Community Investment & President of NBCU Foundations, Comcast)

Mick Ebeling

The Founder of Not Impossible Labs, Mick Ebeling, joins us @ CES 2018 to talk about how Not Impossible is changing the world through technology and story. His team of, punk rock, Robin Hood, hackers/engineers, travel the world searching for "absurdities" and create solutions that accomplish a specific social need.

Mick Ebeling (Founder, Not Impossible Labs)

Carina Wong

Carina is the Senior Advisor of Innovation &amp; Scale for the Bill &amp; Melinda Gates Foundation. She leads the foundation’s programmatic work on teacher support related to standards, assessment, curriculum and instruction. She sat down with us to talk about learning agility and the union of traditional school and learning.

Carina Wong (Sr. Advisor Innovation & Scale, Bill & Melinda Gates Foundation)

By moving to a modern, cloud-native content management foundation powered with artificial intelligence, you’ll find that it’s easier, faster, and more affordable than ever before to deliver the experiences your customers expect.Read the article here: https://www.adobe.com/offer/cloud-native-cms-delivers-faster.html

By moving to a modern, cloud-native content management foundation powered with artificial intelligence, you’ll find that it’s easier, faster, and more affordable than ever before to deliver the experiences your customers expect. Read the article here: <a href="https://www.adobe.com/offer/cloud-native-cms-delivers-faster.html" rel="nofollow" target="_blank">https://www.adobe.com/offer/cloud-native-cms-delivers-faster.html</a>

How a cloud-native CMS makes content delivery faster and easier

Personalized customer experiences can drive double-digit revenue growth for your business. But poor personalization can hurt your bottom line as consumers switch from companies that fail to meet expectations. This playbook outlines what you can do about that.

Adobe Winning Playbook For Personalization

As brands continue to look for ways to stand out among competitors, more are turning to artificial intelligence (AI) to help them gain insights from data, better understand their customers, and deliver innovative customer experiences. One of the most exciting areas where AI is making an impact is content management.From personalized content and asset tagging to content production and A/B testing, here are some of the biggest opportunities for IT teams when it comes to AI and content management.

As brands continue to look for ways to stand out among competitors, more are turning to artificial intelligence (AI) to help them gain insights from data, better understand their customers, and deliver innovative customer experiences. One of the most exciting areas where AI is making an impact is content management. From personalized content and asset tagging to content production and A/B testing, here are some of the biggest opportunities for IT teams when it comes to AI and content management.

The IT Expert's Guide to AI and Content Management

It’s time to breathe new life into your customer enrollment and onboarding processes. Research shows that outstanding onboarding experiences can keep customers engaged and satisfied while increasing product adoption. Here, three experts from three different industries explain how.To learn more, visit: http://www.adobe.com/go/forms

It’s time to breathe new life into your customer enrollment and onboarding processes. Research shows that outstanding onboarding experiences can keep customers engaged and satisfied while increasing product adoption. Here, three experts from three different industries explain how. To learn more, visit: <a href="http://www.adobe.com/go/forms" rel="nofollow" target="_blank">http://www.adobe.com/go/forms</a>

Building a better onboarding experience

Staci Alexander

Staci is the Director of Thought Leadership, Office Policy, Research &amp; International Affairs at AARP. She shared with us a bit of history around why AARP was founded, how they create solutions by helping others experience how problems actually feel, and how today, they continue to be a social mission organization.

Staci Alexander (Director Thought Leadership, AARP)

Kim Vu

Kim is a Seattle Market Executive for Bank of America (BOA), Kim is responsible for local business strategy and community engagement. She sits down with us to talk about how listening and gathering feedback is a huge component to being an "Experience Maker."

Kim Vu (Seattle Marketing Executive, BankofAmerica)

Andrea Wood, Director of Community Relations @ Best Buy, is dedicated to improving communities and creating opportunities for future generations. Prior to the beginning of CES, Best Buy opened its 14th Teen Tech Center in Las Vegas. Best Buy is creating experiences for underserved teens and helping to prepare them for the tech reliant jobs of the future.

Andrea Wood (DIrector of Community Relations, Best Buy)

Elliot Kotek

Elliot is the Founder &amp; CEO of The Nation of Artists, an Emmy-nominated social good content production company, who's creativity and innovation knows no bounds. They have partnered with some of the globes biggest brands like Accenture, Hyundai, Wal-Mart, Intel and others, creating authentic experiences that come to you sincerely.

Elliot Kotek (Founder & CEO, The Nation of Artists)

Integration is key for a multi-branded company like WPP. Listen in as Sir Martin Sorrell, CEO @ WPP, shares with us how each function of a brand comes together to produce an integrated solution that works more efficiently for their clients.

Sir Martin Sorrell (CEO, WPP)

Shannon Schuyler

Shannon Schuyler is a Principal with PricewaterhouseCoopers (PwC) and serves as the firm's Chief Purpose Officer and Responsible Business Leader. She is also the President of the PwC Charitable Foundation, Inc. A strong voice in the global business community, she works to infuse Purpose into PwC’s core business strategy by elevating the global conversation on building trust, collaboration and acting with intention and meaning in every practice, service offering and engagement.

Shannon Schuyler (Chief Purpose Officer, PwC)

Gary Shapiro

Gary Shapiro is president and CEO of the Consumer Technology Association--the U.S. trade association representing more than 2,200 consumer technology companies. He also owns and produces the Consumer Electronics Show. Each year, Shapiro works with his staff, volunteers and tech companies to create transcendent five-sense experiences that keep us coming back year after year.

Gary Shapiro (President & CEO, Consumer Technology Association)

The best podcast episodes of anyone with an interesting story. With famous guests like Obama, LeBron James, Drake, Oprah Winfrey, Richard Branson, Michelle Obama, Serena Williams, to anyone who has a unique and interesting story to tell. Add episodes you're interested into your queue below!

Best Episodes: Personal Stories & Great Interviews

The best podcasts about ourselves as well as the world through the lense of Science. Specific topics include things about our brain, emotions to biology, physics and more!