Bittersweet - it's the final episode of Truth About Marketing, but why!? (Actually, the reason is pretty cool. Check it out...)

Bittersweet - it's the final episode of Truth About Marketing, but why!? (Actually, the reason is pretty cool. Check it out...)

Ep 164: Farewell (Last Truth About Marketing Episode)

Roy Peter Clark

Roy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, and show us the impact of our word choice. It’s a simple lesson that can feel like a revolution for your writing.

Roy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, and show us the impact of our word choice. It’s a simple lesson that can feel like a revolution for your writing.

Ep 163: Roy Peter Clark - The incredible 6-word writing reframe 

Laura Belgray

Laura Belgray reveals her email process that out-converts most gurus and the secret “revenue driving” power that fuels her emails.

Laura Belgray reveals her email process that out-converts most gurus and the secret “revenue driving” power that fuels her emails.

Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space

Keith Krance

Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only launch your product once a year).

Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new audiences (Even if you only launch your product once a year).

Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook

Abbey Woodcock

Abbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If you’re a freelancer, you’ll want to hear what Abbey thinks could soon be your new reality.

Abbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If you’re a freelancer, you’ll want to hear what Abbey thinks could soon be your new reality.

Ep 160: Abbey Woodcock - A Smarter Way To Work From Home

Marisa Murgatroyd

We’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share how she uses motivation and modern gamification techniques to get her customers “hooked” on engaging, and ultimately, transforming their lives.

We’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share how she uses motivation and modern gamification techniques to get her customers “hooked” on engaging, and ultimately, transforming their lives.

Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives

Clayton Makepeace

John Carlton

John Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. But they both have a lot to say about the craft of copywriting. In this episode, we’ll find the threads that unite their seemingly elusive level of ability, and get them to go deeper into their process.

John Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. But they both have a lot to say about the craft of copywriting. In this episode, we’ll find the threads that unite their seemingly elusive level of ability, and get them to go deeper into their process.

Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace

Perry Marshall

Revisiting the 80/20 with Perry Marshall. In this episode, Perry reveals the common mistake people make when applying 80/20 and how you can use it to fuel all areas of life, especially your business.

Revisiting the 80/20 with Perry Marshall. In this episode, Perry reveals the common mistake people make when applying 80/20 and how you can use it to fuel all areas of life, especially your business.

Ep 157: Perry Marshall - Revisiting The 80/20 In Your Business

Ryan Levesque

Ryan Levesque takes us in his Ask Method process for customizing your copy and marketing, and why the Ask Method is a perfect way to write high converting copy by finding and using your customer’s own words.

Ryan Levesque takes us in his Ask Method process for customizing your copy and marketing, and why the Ask Method is a perfect way to write high converting copy by finding and using your customer’s own words.

Ep 156: How Ryan Levesque Is Revolutionizing Direct Response Marketing - Again

Tepsii shows you how conversions increase when you focus on writing about what keeps your avatar up at night, instead of focusing on writing to the demographic aspects of your avatar.

Tepsii shows you how conversions increase when you focus on writing about what keeps your avatar up at night, instead of focusing on writing to the demographic aspects of your avatar.

Ep 155: Tepsii - The “Dynamic Avatar Method” For Writing High-Converting Copy

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.

Kevin, host of The Truth About Marketing  podcast, highlights all aspects of business, marketing and more in this can’t miss podcast!  The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Awesome Podcast!!!!

Great content, pointers, and motivation. Thank you brother Rogers!

Kevin's the Real Deal

The Truth About Marketing

Ben Hunt

In today’s episode, Ben explains why web marketing tactics destroy your online business, and how he accidentally discovered a trade secret that NO designers were talking about: direct response copywriting. We also discuss the groundbreaking system he developed that ensures your website always gets you good results, and how it’s changing the way marketers do business online.

In today’s episode, Ben explains why web marketing tactics destroy your online business, and how he accidentally discovered a trade secret that NO designers were talking about: direct response copywriting. We also discuss the groundbreaking system he developed that ensures your website always gets you good results, and how it’s changing the way marketers do business online.

Ep 79: Ben Hunt – The Truth About Avoiding Tactical Marketing Hell

Dan Ferrari

Three years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his name. Now, he’s written controls for the Motley Fool, earned the respect of legends like Gary Bencivenga and Ken McCarthy, and moved to Hawaii.

Three years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his name. Now, he’s written controls for the Motley Fool, earned the respect of legends like Gary Bencivenga and Ken McCarthy, and moved to Hawaii.

Ep 71: Dan Ferrari – The Truth About Mastering Sales Copy

Ryan Levesque talks openly about his early struggles to get “weird niche” businesses up and running, and how he had to trick himself into charging $8,000 the first time he got paid to write a sales letter.

Ryan Levesque talks openly about his early struggles to get “weird niche” businesses up and running, and how he had to trick himself into charging $8,000 the first time he got paid to write a sales letter.

Ep 69: Ryan Levesque - Specializing

Brian Kurtz

Brian’s recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywriters. In this episode, we're working to answer the question, "is working together the best way for both companies and freelancers to maintain a strategic edge?"

Brian’s recent article, <a href="http://www.briankurtz.me/the-next-million-dollar-copywriter/" rel="nofollow" target="_blank">The Next Million Dollar Copywriter</a>, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywriters. In this episode, we're working to answer the question, "is working together the best way for both companies and freelancers to maintain a strategic edge?"

Ep 54: Brian Kurtz - Becoming A Million Dollar Copywriter

Ross O'Lochlainn gives insight on the one question your product’s Unique Selling Proposition (USP) must answer -- and how to write yours for maximum impact

Ross O'Lochlainn gives insight on the one question your product’s Unique Selling Proposition (USP) must answer -- and how to write yours for maximum impact

Ep 39: Ross O'Lochlainn - Write A Powerful USP 

Ben Settle

In his second interview, Ben Settle spills his guts on his most successful launches… and even shares the numbers. Ben also reveals his worst business mistakes, questions that drive him nuts, and an exclusive copywriting class he’s hosting with me soon.

In his second interview, Ben Settle spills his guts on his most successful launches… and even shares the numbers. Ben also reveals his worst business mistakes, questions that drive him nuts, and an exclusive copywriting class he’s hosting with me soon.

Ep 84: Ben Settle – The Truth About Never Compromising

Joe Schriefer

Joe takes you behind the curtain of the "Navy SEALs" inspired "copy camp" at Agora Financial. It's the training system they use to on-board writers of all levels, turning them into all-around direct response bad asses─in only two months. Take a listen and find out what it takes to write at the "Navy SEALs" level of direct response marketing...

Joe takes you behind the curtain of the "Navy SEALs" inspired "copy camp" at Agora Financial. It's the training system they use to on-board writers of all levels, turning them into all-around direct response bad asses─in only two months. Take a listen and find out what it takes to write at the "Navy SEALs" level of direct response marketing...

Ep 124: Joe Schriefer - How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)

Ian Stanley

In today’s episode, you’re going to learn how to use humor and video to get industry-wide attention in your marketing. (Plus, how my man Ian Stanley uses it to make himself stand out.)

In today’s episode, you’re going to learn how to use humor and video to get industry-wide attention in your marketing. (Plus, how my man Ian Stanley uses it to make himself stand out.)

Ep 83: Ian Stanley – The Truth About Why People Laugh

Mark Ford

Mark reveals the hard lessons he's learned over decades in the world of direct response and what you absolutely must focus on to double and triple your sales.

Mark reveals the hard lessons he's learned over decades in the world of direct response and what you absolutely must focus on to double and triple your sales.

Ep 130: Mark Ford - Hard Lessons From The Most Interesting Man In Direct Response

April Dykman

April Dykman explains the REAL reason your customers think you’re full of it (and you can’t sell them a damn thing).

April Dykman explains the REAL reason your customers think you’re full of it (and you can’t sell them a damn thing).

Ep 51: April Dykman – How To Use Better Proof In Your Copy with 

David Deutsch

Hate to write copy? So does David Deutsch. Listen and learn two shortcuts to crank out long sales letters without the struggle of writing draft after draft of a 30-page sales letter or video

Hate to write copy? So does David Deutsch. Listen and learn two shortcuts to crank out long sales letters without the struggle of writing draft after draft of a 30-page sales letter or video

Ep 57: David Deutsch - Problem/Solution Copywriting

How to get good enough to be paid is the burning question that the best up and coming freelancers inevitably ask… In fact, the very need to find the answer to this question is a solid indication of a freelancer’s future success. Come and learn the truth about how good enough you need to be to get paid.

How to get good enough to be paid is the burning question that the best up and coming freelancers inevitably ask… In fact, the very need to find the answer to this question is a solid indication of a freelancer’s future success. Come and learn the truth about how good enough you need to be to get paid.

Ep 20: How To Be Good Enough To Get Paid

Michael Hauge

How do the best copywriters write a good story lead? By using Emotion. To help you write copy with more emotion, Michael Hauge shares 5 mistakes ordinary storytellers make, and how to avoid “skimming the surface” on a good story.

How do the best copywriters write a good story lead? By using Emotion. To help you write copy with more emotion, Michael Hauge shares 5 mistakes ordinary storytellers make, and how to avoid “skimming the surface” on a good story.

Ep 152: Michael Hauge - 5 Mistakes of Ordinary Storytellers

Zach Swinehart

Zach Swinehart reveals how he made the transition to digital nomad (and why it is “shockingly easy” to run and even grow his business while traveling the world)...

Zach Swinehart reveals how he made the transition to digital nomad (and why it is “shockingly easy” to run and even grow his business while traveling the world)...

Ep 44: Zach Swinehart – Running Your Business While Traveling The World

Mike Schauer

Mike Schauer reveals the 5 Career Ending Mistakes you need to avoid when it comes to the delicate art of swiping copy from the pros, and how to break down the structure of a winning sales letter and make it work for you 100% of the time no matter the market

Mike Schauer reveals the 5 Career Ending Mistakes you need to avoid when it comes to the delicate art of swiping copy from the pros, and how to break down the structure of a winning sales letter and make it work for you 100% of the time no matter the market

Ep 62: Mike Schauer - Swiping Copy

Here's a handy tactic Brian G. Johnson uses to instantly build trust with people who don't know him

Here's a handy tactic Brian G. Johnson uses to instantly build trust with people who don't know him

Ep 31: The Truth About Brian G. Johnson

Jason Moffatt

Jason Moffatt shares his simple advice for anyone who wants more exciting stories to share with their audience (do this and you’ll have compelling tales to share in next to no time)

Jason Moffatt shares his simple advice for anyone who wants more exciting stories to share with their audience (do this and you’ll have compelling tales to share in next to no time)

Ep 29 – The Truth About Jason Moffatt

Danny Iny

Danny drops the bomb on the surprising power of telling your customers, "I don’t need you" and how it made more readers come to him.

Danny drops the bomb on the surprising power of telling your customers, "I don’t need you" and how it made more readers come to him.

Ep 37: The Truth About Danny Iny

In this episode, Kevin shares the three-point model he followed to attain success and live a Real Free Life (RFL).

In this episode, Kevin shares the three-point model he followed to attain success and live a Real Free Life (RFL).

Ep 26: How To Succeed as a Freelancer

Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. As Clayton explains in the interview, the key to compelling copy is mastering the art of selling emotional gratification... Listen to find out where Clayton got his confidence as a kid, and the path that led him to become a direct response copywriting legend.

Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. As Clayton explains in the interview, the key to compelling copy is mastering the art of selling emotional gratification... Listen to find out where Clayton got his confidence as a kid, and the path that led him to become a direct response copywriting legend.

Ep 106: Clayton Makepeace - Selling on Emotion ($1.5 Billion Worth!)

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