Ep 164: Farewell (Last Truth About Marketing Episode)
Ep 164: Farewell (Last Truth About Marketing Episode)
Bittersweet - it's the final episode of Truth About Marketing, but why!? (Actually, the reason is pretty cool. Check it ... Read more
28 Dec 2018
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10mins
Ep 163: Roy Peter Clark - The incredible 6-word writing reframe
Ep 163: Roy Peter Clark - The incredible 6-word writing reframe
Roy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, ... Read more
29 Nov 2018
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53mins
Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space
Ep 162: Laura Belgray - The Email Style That Out-Converts Every Other Guru In Your Space
Laura Belgray reveals her email process that out-converts most gurus and the secret “revenue driving” power that fuels h... Read more
18 Oct 2018
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40mins
Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook
Ep 161: Keith Krance - How To Convert (and Keep Converting) On Facebook
Keith Krance will share how to use Facebook Ads to generate new leads and customers 365 days a year while reaching new a... Read more
11 Oct 2018
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45mins
Ep 160: Abbey Woodcock - A Smarter Way To Work From Home
Ep 160: Abbey Woodcock - A Smarter Way To Work From Home
Abbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If ... Read more
4 Oct 2018
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29mins
Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives
Ep 159: Marisa Murgatroyd - Hooking Your Customers Into Transforming Their Lives
We’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share ... Read more
20 Sep 2018
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44mins
Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace
Ep 158: Copy Legends Head to Head John Carlton and Clayton Makepeace
John Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. Bu... Read more
23 Aug 2018
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41mins
Ep 157: Perry Marshall - Revisiting The 80/20 In Your Business
Ep 157: Perry Marshall - Revisiting The 80/20 In Your Business
Revisiting the 80/20 with Perry Marshall. In this episode, Perry reveals the common mistake people make when applying 80... Read more
9 Aug 2018
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57mins
Ep 156: How Ryan Levesque Is Revolutionizing Direct Response Marketing - Again
Ep 156: How Ryan Levesque Is Revolutionizing Direct Response Marketing - Again
Ryan Levesque takes us in his Ask Method process for customizing your copy and marketing, and why the Ask Method is a pe... Read more
16 Jul 2018
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37mins
Ep 155: Tepsii - The “Dynamic Avatar Method” For Writing High-Converting Copy
Ep 155: Tepsii - The “Dynamic Avatar Method” For Writing High-Converting Copy
Tepsii shows you how conversions increase when you focus on writing about what keeps your avatar up at night, instead of... Read more
5 Jul 2018
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38mins