Lindsay Nahmiache

WOMEN'S ENTREPRENEURSHIP DAY  |  NOV 19    In this episode of the Pitching PR Podcast, I chat with Lindsay Nahmiache from Jive PR about her amazing career path that has taken her all over the world - starting in the UK, then to Bollywood, then back home to Canada, then LA and now to the UN in New York.  At the UN Lindsay is an ambassador for female entrepreneurship and today (November 19) we are celebrating  WOMEN'S ENTREPRENEURSHIP DAY so be sure to check out the links below for ways to show your support for this cause around the world and locally.    Relevant Links:  Lesley from Pitch Graphic Design Jive Instagram @jiveprdigital Jive Twitter @jiveprdigital JIve Facebook  WED Instagram @womenseday WED Twitter @womenseday  WED YouTube WED Facebook  WED Linkedin 

WOMEN'S ENTREPRENEURSHIP DAY  |  NOV 19  In this episode of the Pitching PR Podcast, I chat with Lindsay Nahmiache from Jive PR about her amazing career path that has taken her all over the world - starting in the UK, then to Bollywood, then back home to Canada, then LA and now to the UN in New York.  At the UN Lindsay is an ambassador for female entrepreneurship and today (November 19) we are celebrating  WOMEN'S ENTREPRENEURSHIP DAY so be sure to check out the links below for ways to show your support for this cause around the world and locally.  Relevant Links: <ul> <li>Lesley from <a href="https://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a></li> <li>Jive Instagram <a href="https://www.instagram.com/jiveprdigital/" rel="nofollow" target="_blank">@jiveprdigital</a></li> <li>Jive Twitter <a href="https://twitter.com/jiveprdigital" rel="nofollow" target="_blank">@jiveprdigital</a></li> <li><a href="https://www.facebook.com/jiveprdigital/" rel="nofollow" target="_blank">JIve Facebook </a></li> <li>WED Instagram <a href="https://www.instagram.com/womenseday/" rel="nofollow" target="_blank">@womenseday</a></li> <li>WED Twitter <a href="https://twitter.com/womenseday" rel="nofollow" target="_blank">@womenseday</a></li> <li><a href="https://www.youtube.com/channel/UCHJWBXAkWKiED4qOujdbyAA" rel="nofollow" target="_blank"> WED YouTube</a></li> <li><a href="https://www.facebook.com/WomensEntrepreneurship" rel="nofollow" target="_blank">WED Facebook</a></li> <li><a href="https://www.linkedin.com/company/women%27s-entrepreneurship-day/" rel="nofollow" target="_blank"> WED Linkedin</a></li> </ul>

054: PR Pro Profile: Lindsay Nahmiache

In this episode of the Pitching PR Podcast, I chat with Jen Berson from  Jeneration PR about her starting her own agency and the business framework she uses for for accelerating agency growth.  Relevant Links:  https://www.jenerationpr.com/ Lesley from Pitch Graphic Design 

In this episode of the Pitching PR Podcast, I chat with Jen Berson from  Jeneration PR about her starting her own agency and the business framework she uses for for accelerating agency growth.  Relevant Links: <ul> <li><a href="https://www.jenerationpr.com/" rel="nofollow" target="_blank">https://www.jenerationpr.com/</a></li> <li>Lesley from <a href="https://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a></li> </ul>

052: Business Framework for a Profitable Agency

I’m so excited to have Crosby Noricks back on the podcast! In this episode I chat with Crosby, Founder of PR Couture - the leading industry resource and blog for fashion and lifestyle PR, marketing, social media professionals, students and brands. As we are nearing a brand new year AND decade, it's a great time to take a step back and make sure we are in the driver's seat when it comes to career path. Crosby shares with us a  process she’s developed to help audit and improve your professional presence in 4 key areas  - and she announces the launch of Coterie - PR Couture’s our brand new PR Community - launching Nov. 5 Relevant links :  https://www.prcouture.com/thecoterie/ Lesley from Pitch Graphic Design 

I’m so excited to have Crosby Noricks back on the podcast! In this episode I chat with Crosby, Founder of PR Couture - the leading industry resource and blog for fashion and lifestyle PR, marketing, social media professionals, students and brands. As we are nearing a brand new year AND decade, it's a great time to take a step back and make sure we are in the driver's seat when it comes to career path. Crosby shares with us a  process she’s developed to help audit and improve your professional presence in 4 key areas  - and she announces the launch of Coterie - PR Couture’s our brand new PR Community - launching Nov. 5 Relevant links : <ul> <li><a href="https://www.prcouture.com/thecoterie/" rel="nofollow" target="_blank">https://www.prcouture.com/thecoterie/</a></li> <li>Lesley from <a href="https://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a></li> </ul>

051: Audit and Improve your Professional Presence in 4 Key Areas 

In this episode, I chat with Jessica Rhodes  - founder and president of Interview Connections - an agency that specializes in podcast media relations. We discuss how podcast outreach differs from traditional broadcast outreach, we discuss podcast metrics, things to look for when building a podcast media list and how to prepare clients for a podcast interview.   Relevant links :  Interview Connections Lesley from Pitch Graphic Design 

In this episode, I chat with Jessica Rhodes  - founder and president of Interview Connections - an agency that specializes in podcast media relations. We discuss how podcast outreach differs from traditional broadcast outreach, we discuss podcast metrics, things to look for when building a podcast media list and how to prepare clients for a podcast interview.  Relevant links : <ul> <li><a href="https://interviewconnections.com/" rel="nofollow" target="_blank">Interview Connections</a></li> <li>Lesley from <a href="https://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a></li> </ul>

050: Adding Podcasts To Your PR Strategy

I'm really excited about today's topic because often PR agencies spend so much time promoting their clients, they don't spend enough time promoting their own business. It is tricky and time-consuming to keep track of all the latest social media updates across so many different platforms; so Melissa from Social Ape Marketing has put together a list of their favourite tips and tricks to master one of the most powerful and versatile social platforms: Instagram. Relevant Links:   Social Ape Blog Post Lesley from Pitch Graphic Design 

I'm really excited about today's topic because often PR agencies spend so much time promoting their clients, they don't spend enough time promoting their own business. It is tricky and time-consuming to keep track of all the latest social media updates across so many different platforms; so Melissa from Social Ape Marketing has put together a list of their favourite tips and tricks to master one of the most powerful and versatile social platforms: Instagram. Relevant Links: <ul> <li><a href="http://socialapemarketing.com/blog/2019/7/3/10-instagram-hacks-for-pr" rel="nofollow" target="_blank"> Social Ape Blog Post</a></li> <li>Lesley from <a href="https://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a></li> </ul>

049: 10 Instagram Hacks for PR Pros

In this episode of the Pitching PR podcast, I chat with Kristen Sala  from Cision Media Monitoring and she shares her findings from the 2019 State of the Media Report. We chat about the public’s trust in the media and the complicated relationship between journalists and social media. She also shares Cision's key tips for how PR professionals should engage the media and the data behind their findings.   Relevant Links:   https://www.cision.com/us/resources/white-papers/2019-sotm/ Lesley from Pitch Graphic Design 

In this episode of the Pitching PR podcast, I chat with Kristen Sala  from Cision Media Monitoring and she shares her findings from the 2019 State of the Media Report. We chat about the public’s trust in the media and the complicated relationship between journalists and social media. She also shares Cision's key tips for how PR professionals should engage the media and the data behind their findings.   Relevant Links: <ul> <li><a href="https://www.cision.com/us/resources/white-papers/2019-sotm/" rel="nofollow" target="_blank"> https://www.cision.com/us/resources/white-papers/2019-sotm/</a></li> <li>Lesley from <a href="https://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a></li> </ul>

048: The State of the Media - feat. Cision

In this episode of the Pitching PR podcast, I chat with April Smith - Founder &amp; President of Social Ape Marketing. We chat about why as an agency owner it’s so important to define your niche and how to market your agency in a way that leverages and builds your credibility.  Relevant Links:  Social Ape Marketing Site Lesley from Pitch Graphic DesignE-Myth  Book 

In this episode of the Pitching PR podcast, I chat with April Smith - Founder &amp; President of Social Ape Marketing. We chat about why as an agency owner it’s so important to define your niche and how to market your agency in a way that leverages and builds your credibility.  Relevant Links: <ul> <li>Social Ape Marketing <a href="http://socialapemarketing.com/thrive-talks" rel="nofollow" target="_blank">Site</a></li> <li>Lesley from</li> <li><a href="https://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a>E-Myth <a href="https://www.amazon.ca/Myth-Revisited-Small-Businesses-About/dp/0887307280/ref=sr_1_1?gclid=CjwKCAjwzJjrBRBvEiwA867byqBgn5ABOFe2PMFgpg76VRLhMUuQ-tg4MqGS9lia9nBhcoZLGBZbehoCIYEQAvD_BwE&amp;hvadid=249758822595&amp;hvdev=c&amp;hvlocphy=9000929&amp;hvnetw=g&amp;hvpos=1t2&amp;hvqmt=e&amp;hvrand=13942061672813049045&amp;hvtargid=aud-748745956936%3Akwd-316880097753&amp;hydadcr=16924_10237785&amp;keywords=emyth+book&amp;qid=1567017223&amp;s=gateway&amp;sr=8-1" rel="nofollow" target="_blank"> Book</a></li> </ul>

047: Defining your Niche and Cultivating Credibility

In this episode, I chat with Ashton Meisner about Digital PR. We discuss what it is, how it can benefit your clients’ business and generate conversion. For those who run their own PR Agency, we also chat about how adding Digital PR as a service offering can increase revenue, complement your existing traditional PR plans and help create value metrics to prove the success of your campaigns.  Relevant Links:  Direct Consulting Lesley from Pitch Graphic Design 

In this episode, I chat with Ashton Meisner about Digital PR. We discuss what it is, how it can benefit your clients’ business and generate conversion. For those who run their own PR Agency, we also chat about how adding Digital PR as a service offering can increase revenue, complement your existing traditional PR plans and help create value metrics to prove the success of your campaigns.  Relevant Links: <ul> <li><a href="https://directiveconsulting.com/services/pr/" rel="nofollow" target="_blank">Direct Consulting</a></li> <li>Lesley from <a href="https://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a></li> </ul>

046: Digital PR 101

In this episode of the Pitching PR podcast, I chat with Alexis Davis Smith the president and founder of PRecise Communications a public relations firm that specializes in outreach to African American and U.S. Hispanic consumers. We chat about the rising importance of multicultural PR and her entrepreneurial journey starting her own agency. She shares her experience working with billion-dollar brands that “get-it” and how to educate your client if they are missing the mark when it comes to multicultural marketing. She also shares her insights on the importance of having a diverse team and how this can help you avoid potential multicultural marketing landmines.  Relevant Links:  PRecise Communications Lesley from Pitch Graphic Design 

In this episode of the Pitching PR podcast, I chat with Alexis Davis Smith the president and founder of PRecise Communications a public relations firm that specializes in outreach to African American and U.S. Hispanic consumers. We chat about the rising importance of multicultural PR and her entrepreneurial journey starting her own agency. She shares her experience working with billion-dollar brands that “get-it” and how to educate your client if they are missing the mark when it comes to multicultural marketing. She also shares her insights on the importance of having a diverse team and how this can help you avoid potential multicultural marketing landmines.  Relevant Links: <ul> <li><a href="https://www.precisecomm.net/" rel="nofollow" target="_blank">PRecise Communications</a></li> <li>Lesley from <a href="https://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a></li> </ul>

045: Multicultural PR Media Maven

FreshBooks

In this episode of the Pitching PR podcast, I chat with Dave Cosgrave from Freshbooks about an income study they did of self-employed workers. It identified a 28% wage gap between male and female freelancers - but it’s not all doom-and-gloom, Dave also shares how this breaks down for those working in Marketing Communications and the results were surprising. We also discuss what motivates men and women to seek self-employment, are they likely to stay self-employed and Dave even shares some Freshbook data, exclusive to this podcast about the billable rates of men and women working in PR.  Relevant Links:  Fresh Books Study: https://www.freshbooks.com/press/data-research/women-in-the-workforce-2018 Lesley from https://www.pitchgraphicdesign.com/ 

In this episode of the Pitching PR podcast, I chat with Dave Cosgrave from Freshbooks about an income study they did of self-employed workers. It identified a 28% wage gap between male and female freelancers - but it’s not all doom-and-gloom, Dave also shares how this breaks down for those working in Marketing Communications and the results were surprising. We also discuss what motivates men and women to seek self-employment, are they likely to stay self-employed and Dave even shares some Freshbook data, exclusive to this podcast about the billable rates of men and women working in PR.  Relevant Links: <ul> <li>Fresh Books Study: <a href="https://www.freshbooks.com/press/data-research/women-in-the-workforce-2018" rel="nofollow" target="_blank">https://www.freshbooks.com/press/data-research/women-in-the-workforce-2018</a></li> <li>Lesley from <a href="https://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">https://www.pitchgraphicdesign.com/</a></li> </ul>

044: Waging War on the Wage Gap - feat. Freshbooks

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at pitchgraphicdesign.com

I recently started listening to the Pitching PR podcast. It&#39;s honestly exactly what I was looking for. I&#39;ve been in the marketing industry for a while now but I&#39;ve begun to offer more PR related services and Lesley and her guests have been so insightful and helpful. Highly recommend this podcast.

Awesome podcast

I’m new to the PR industry &amp; I’ve learned so much from this podcast. It helped inspire me while I was searching non-stop for an internship and it’s a major influence while I am currently navigating through the PR world!✨

PR newbie

Join host Lesley Luce as she cuts through the jargon and puts a new spin on the PR industry. In each episode, we interview experts who have made their mark in Public Relations, Social Media and creative industries and share their insight for taking your career to the next level. Find out more at <a href="http://pitchgraphicdesign.com" rel="nofollow" target="_blank">pitchgraphicdesign.com</a>

Pitching PR

On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of PR Couture. We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising your profile by applying to PR awards. Growing up, Crosby loved fashion and wanted to find a way to incorporate that into her career. She found that PR was the best way to pursue her interests and particularly enjoyed creating business strategies. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home. She created PR Couture, a platform where she could pursue her specific interest, which was and is Fashion PR. Join us as she describes her professional journey and how PR Couture has boosted her professional profile. Topics:  Thinking about/pursuing long-term career goals Personal branding online and offline How to build your professional reputation Thinking of reputation building as delivering value Launching the Bespoke Communication Awards and why awards play a role in branding Tips for streamlining the application process for awards Repurposing content to your advantage Elevating your reputation through generosity   Resources: PR Couture PR Couture email Bespoke Communication Awards Crosby Noricks’ Website PR Couture on Instagram info@thebespokeawards.com

On this episode of Pitching PR, I get the opportunity to speak with Crosby Noricks, the founder and director of <a href="http://www.prcouture.com/" rel="nofollow" target="_blank">PR Couture.</a> We discuss ways in which PR professionals can boost their reputation. Specifically, we talk about branding and raising your profile by applying to PR awards. Growing up, Crosby loved fashion and wanted to find a way to incorporate that into her career. She found that PR was the best way to pursue her interests and particularly enjoyed creating business strategies. Her successful digital and traditional marketing track record include leading both in-house and large agency teams where she got to spearhead the social and digital footprint for brands like Charlotte Russe, Creative Nail Design (CND) and Sutter Home. She created PR Couture, a platform where she could pursue her specific interest, which was and is Fashion PR. Join us as she describes her professional journey and how PR Couture has boosted her professional profile. Topics: <ul> <li>Thinking about/pursuing long-term career goals</li> <li>Personal branding online and offline</li> <li>How to build your professional reputation</li> <li>Thinking of reputation building as delivering value</li> <li>Launching the Bespoke Communication Awards and why awards play a role in branding</li> <li>Tips for streamlining the application process for awards</li> <li>Repurposing content to your advantage</li> <li>Elevating your reputation through generosity </li> </ul> Resources: <a href="http://www.prcouture.com/" rel="nofollow" target="_blank">PR Couture</a> <a href="mailto:hello@prcouture.com">PR Couture email</a> <a href="http://www.prcouture.com/the-bcas/" rel="nofollow" target="_blank">Bespoke Communication Awards</a> <a href="http://crosbynoricks.com/" rel="nofollow" target="_blank">Crosby Noricks’ Website</a> <a href="https://www.instagram.com/prcouture/" rel="nofollow" target="_blank">PR Couture on Instagram</a> <a href="mailto:info@thebespokeawards.com">info@thebespokeawards.com</a>

020: How to Boost Your Professional PR Reputation

In this episode of the Pitching PR Podcast, we discuss a very hot topic for PR professionals: writing micro-content. Micro-content is concise writing that needs to be immediately clear and inviting to the reader. We write micro-content every day, including headlines, tweets or subject lines.     Our guest, Dawn Morrison, is a copywriter and owner of Toomanywords.ca. Though her background is in traditional marketing and PR, Dawn is now an expert at writing and editing effective micro-content. As the communications manager for a university, Dawn found that the web was becoming the most important recruitment tool; she ultimately became an expert in this kind of marketing and eventually developed her business Too Many Words, which focuses on brand marketing and content development for the web.    Today’s Topics:     Tips for making your content stand out in an oversaturated marketplace  The importance of tone  Considering the channel through which you are communicating when crafting your message  The importance of being concise  Leveraging micro-content tricks to improve long-form content  How to encourage social sharing  Focusing on audience needs     This podcast is hosted by Lesley Luce from Pitch Graphic Design, a Toronto-based firm specializing in the design needs of PR agencies and freelancers. More episodes of the Pitching PR Podcast can be found on iTunes or online.     Links and Resources:    Dawn Morrison on Twitter  Toomanywords.ca    More episodes of the Pitching PR Podcast  on iTunes or online  Pitch Graphic Design Website  Pitch Graphic Design on Instagram  Pitch Graphic Design on Twitter 

In this episode of the Pitching PR Podcast, we discuss a very hot topic for PR professionals: writing micro-content. Micro-content is concise writing that needs to be immediately clear and inviting to the reader. We write micro-content every day, including headlines, tweets or subject lines.   Our guest, Dawn Morrison, is a copywriter and owner of <a href="http://toomanywords.ca/" rel="nofollow" target="_blank">Toomanywords.ca</a>. Though her background is in traditional marketing and PR, Dawn is now an expert at writing and editing effective micro-content. As the communications manager for a university, Dawn found that the web was becoming the most important recruitment tool; she ultimately became an expert in this kind of marketing and eventually developed her business Too Many Words, which focuses on brand marketing and content development for the web.  Today’s Topics:  <ul> <li>Tips for making your content stand out in an oversaturated marketplace </li> <li>The importance of tone </li> <li>Considering the channel through which you are communicating when crafting your message </li> <li>The importance of being concise </li> <li>Leveraging micro-content tricks to improve long-form content </li> <li>How to encourage social sharing </li> <li>Focusing on audience needs </li> </ul> This podcast is hosted by Lesley Luce from <a href="http://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a>, a Toronto-based firm specializing in the design needs of PR agencies and freelancers. More episodes of the Pitching PR Podcast can be found on <a href="https://itunes.apple.com/us/podcast/pitchin-pr/id1118507975" rel="nofollow" target="_blank">iTunes</a> or <a href="http://www.pitchgraphicdesign.com/podcast/" rel="nofollow" target="_blank">online</a>.   Links and Resources:  <a href="https://twitter.com/dawnlmorrison" rel="nofollow" target="_blank">Dawn Morrison on Twitter</a> <a href="http://toomanywords.ca/" rel="nofollow" target="_blank">Toomanywords.ca</a> More episodes of the Pitching PR Podcast  on <a href="https://itunes.apple.com/us/podcast/pitchin-pr/id1118507975" rel="nofollow" target="_blank">iTunes</a> or <a href="http://www.pitchgraphicdesign.com/podcast/" rel="nofollow" target="_blank">online</a> <a href="http://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a> Website  <a href="https://www.instagram.com/pitchgraphics/" rel="nofollow" target="_blank">Pitch Graphic Design on Instagram</a> <a href="https://twitter.com/pitchgraphics" rel="nofollow" target="_blank">Pitch Graphic Design on Twitter</a>

003: Tips for Writing PR Micro Content with Dawn Morrison

Alex Howard

On today’s episode, I speak with Alex Howard, the event coordinator for The Richmond. The Richmond is an art gallery and event space, where they host over one hundred events per year. The two of us discuss the different ways you can make your event stand out from the crowd. Whether it’s creating decals or “instagrammable vignettes”, Alex has seen and come up with a number of great ideas at the many events hosted at The Richmond. During this episode you will get a chance to hear about her experiences and learn some new and exciting ways to curate unique social and business events. Today’s Topics:  About The Richmond Art Gallery and Event Space Different ways clients have transformed the space Using the Step and Repeat to showcase your logo Setting up instagrammable vignettes to showcase your product Is WiFi necessary for events? Selecting a venue that is appropriate for your client’s event Having a contingency plan Insuring your event    This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.   Resources:  The Richmond Homepage The Richmond on Twitter

On today’s episode, I speak with Alex Howard, the event coordinator for The Richmond. The Richmond is an art gallery and event space, where they host over one hundred events per year. The two of us discuss the different ways you can make your event stand out from the crowd. Whether it’s creating decals or “instagrammable vignettes”, Alex has seen and come up with a number of great ideas at the many events hosted at The Richmond. During this episode you will get a chance to hear about her experiences and learn some new and exciting ways to curate unique social and business events. Today’s Topics: <ul> <li>About The Richmond Art Gallery and Event Space</li> <li>Different ways clients have transformed the space</li> <li>Using the Step and Repeat to showcase your logo</li> <li>Setting up instagrammable vignettes to showcase your product</li> <li>Is WiFi necessary for events?</li> <li>Selecting a venue that is appropriate for your client’s event</li> <li>Having a contingency plan</li> <li>Insuring your event</li> </ul> This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the <a href="http://www.pitchgraphicdesign.com/contact/" rel="nofollow" target="_blank">contact form</a>. Resources:  <a href="http://www.therichmond.ca/" rel="nofollow" target="_blank">The Richmond Homepage</a> <a href="https://twitter.com/TheRichmondTO" rel="nofollow" target="_blank">The Richmond on Twitter</a>

002: Flawless PR Events with Alex Howard of The Richmond

Today’s podcast is the first in a two-part series about the key learnings from professionals who have started their own agencies. I sit down with three of the five small business owners and get into what they’ve learned, the importance of these discoveries, and how others can implement these ideas.   Aly Tsourounis, the first interviewee, started Hank PR over a year ago and specializes in consumer PR. She has also worked in PR for nine years. I also speak with Erin Richard of Hype PR, which she calls a “virtual agency”; Erin employs one full time worker and relies on a team of freelance employees. Finally, I talk to Laurie Weir of Next PR, which is in its infancy, as it was started less than a year ago. Laurie worked at various agencies for fourteen years before deciding she wanted to strike out on her own. Join me as I delve into the successes and pitfalls of running your own PR agency with these engaging women.    Topics:      Making connections   Learning when to say, “No”   Having a can-do attitude   Finding your niche   Employing freelancers to build up your small business   “Proceeding with caution” when your name is on the line   Remembering to listen   Tracking your time   Finding a trustworthy accountant who understands small business   Operating with transparency   Defining your brand    This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.   Links and Resources:   PR Couture Website  Hank PR Website  Hype PR Website  Next PR Instagram  Next PR Twitter  The East Room  Pitching PR Mainpage  Pitch Graphic Design on Instagram Quotes:   “Connections are everything. For those of us that work in PR…it’s our bread and butter.” -Aly Tsourounis    “When you become your own business owner, you can also get bogged down in the strategic growth of your business…so it is important to remember to stay on the front lines.” -Leslie Luce    “I found it really, really beneficial to invest up front in a really good designer.” -Laurie Weir 

Today’s podcast is the first in a two-part series about the key learnings from professionals who have started their own agencies. I sit down with three of the five small business owners and get into what they’ve learned, the importance of these discoveries, and how others can implement these ideas.   Aly Tsourounis, the first interviewee, started Hank PR over a year ago and specializes in consumer PR. She has also worked in PR for nine years. I also speak with Erin Richard of Hype PR, which she calls a “virtual agency”; Erin employs one full time worker and relies on a team of freelance employees. Finally, I talk to Laurie Weir of Next PR, which is in its infancy, as it was started less than a year ago. Laurie worked at various agencies for fourteen years before deciding she wanted to strike out on her own. Join me as I delve into the successes and pitfalls of running your own PR agency with these engaging women.    Topics:    <ul> <li> Making connections </li> <li> Learning when to say, “No” </li> <li> Having a can-do attitude </li> <li> Finding your niche </li> <li> Employing freelancers to build up your small business </li> <li> “Proceeding with caution” when your name is on the line </li> <li> Remembering to listen </li> <li> Tracking your time </li> <li> Finding a trustworthy accountant who understands small business </li> <li> Operating with transparency </li> <li> Defining your brand  </li> </ul> This podcast is courtesy of <a href="http://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a>, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the <a href="http://www.pitchgraphicdesign.com/contact/" rel="nofollow" target="_blank">contact form</a>.   Links and Resources:   <a href="http://www.prcouture.com/" rel="nofollow" target="_blank">PR Couture Website</a> <a href="https://www.hankpr.com/" rel="nofollow" target="_blank">Hank PR Website</a> <a href="http://www.hypepr.ca/" rel="nofollow" target="_blank">Hype PR Website</a> <a href="https://www.instagram.com/nextpublicrelations/" rel="nofollow" target="_blank">Next PR Instagram</a> <a href="https://twitter.com/nextprcanada" rel="nofollow" target="_blank">Next PR Twitter</a> <a href="http://eastroom.ca/" rel="nofollow" target="_blank">The East Room</a> <a href="http://www.pitchgraphicdesign.com/podcast" rel="nofollow" target="_blank">Pitching PR Mainpage</a> <a href="https://www.instagram.com/pitchgraphics/" rel="nofollow" target="_blank">Pitch Graphic Design on Instagram</a> Quotes:   “Connections are everything. For those of us that work in PR…it’s our bread and butter.” -Aly Tsourounis    “When you become your own business owner, you can also get bogged down in the strategic growth of your business…so it is important to remember to stay on the front lines.” -Leslie Luce    “I found it really, really beneficial to invest up front in a really good designer.” -Laurie Weir

014: 5 Experts 5 Insights - Part One

In this episode of the Pitching PR Podcast, we discuss a topic close to my heart: starting your own Public Relations business. My guest, Lisa Pasquin, and I discuss the challenges of starting our businesses and what we have learned from those experiences.  Lisa Pasquin and I met at Harbinger Communications, and since then she as worked at several large PR firms and founded Craft Public Relations.  In this podcast, we share our experiences of starting our businesses and insights that are helpful to those thinking of taking the plunge and doing freelance PR or starting their own agency.   Today’s Topics:    To write or not to write a business plan  Dealing with the fear of going it alone  Dealing with failures and successes  Finding success without a large team  The desire for flexibility  Time Management   Links and Resources:  Craft PR on Twitter   Read: Craft PR wins the Nintendo Business   Read: Craft PR wins the GE Business    More episodes of the Pitching PR Podcast  on iTunes or online  Pitch Graphic Design Website  Pitch Graphic Design on Instagram  Pitch Graphic Design on Twitter      This podcast is hosted by Lesley Luce from Pitch Graphic Design, a Toronto-based firm specializing in the design needs of PR agencies and freelancers. More episodes of the Pitching PR Podcast can be found on iTunes or online.  

In this episode of the Pitching PR Podcast, we discuss a topic close to my heart: starting your own Public Relations business. My guest, Lisa Pasquin, and I discuss the challenges of starting our businesses and what we have learned from those experiences.  Lisa Pasquin and I met at Harbinger Communications, and since then she as worked at several large PR firms and founded Craft Public Relations.  In this podcast, we share our experiences of starting our businesses and insights that are helpful to those thinking of taking the plunge and doing freelance PR or starting their own agency.   Today’s Topics:   <ul> <li>To write or not to write a business plan </li> <li>Dealing with the fear of going it alone </li> <li>Dealing with failures and successes </li> <li>Finding success without a large team </li> <li>The desire for flexibility </li> <li>Time Management </li> </ul> Links and Resources:  <a href="https://twitter.com/crftpr" rel="nofollow" target="_blank">Craft PR on Twitter</a> <a href="http://www.marketingmag.ca/brands/nintendo-moves-its-pr-account-to-craft-public-relations-173891" rel="nofollow" target="_blank"> Read: Craft PR wins the Nintendo Business</a> <a href="http://strategyonline.ca/2016/01/25/ge-appliances-gets-new-pr-agency/" rel="nofollow" target="_blank"> Read: Craft PR wins the GE Business</a> More episodes of the Pitching PR Podcast  on <a href="https://itunes.apple.com/us/podcast/pitchin-pr/id1118507975" rel="nofollow" target="_blank">iTunes</a> or <a href="http://www.pitchgraphicdesign.com/podcast/" rel="nofollow" target="_blank">online</a> <a href="http://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a> Website  <a href="https://www.instagram.com/pitchgraphics/" rel="nofollow" target="_blank">Pitch Graphic Design on Instagram</a> <a href="https://twitter.com/pitchgraphics" rel="nofollow" target="_blank">Pitch Graphic Design on Twitter</a> This podcast is hosted by Lesley Luce from <a href="http://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a>, a Toronto-based firm specializing in the design needs of PR agencies and freelancers. More episodes of the Pitching PR Podcast can be found on <a href="https://itunes.apple.com/us/podcast/pitchin-pr/id1118507975" rel="nofollow" target="_blank">iTunes</a> or <a href="http://www.pitchgraphicdesign.com/podcast/" rel="nofollow" target="_blank">online</a>.

004: Going Solo and the Unexpected

In this episode of the Pitching PR Podcast, I share insights from CoCo Con 2019 and a panel discussion with Vanessa Craft - Editor-In-Chief of Elle Canada. She shared her thoughts on the shifting media landscape, building relationships with media and the EXACT best time of day to pitch an Editor. Relevant Links:    Co Co Con Events Elle Canada  Vanessa Craft  “If you want to get the results that other people don’t have, you have to do the work that other people won’t do.” - Vanessa Craft

In this episode of the Pitching PR Podcast, I share insights from CoCo Con 2019 and a panel discussion with Vanessa Craft - Editor-In-Chief of Elle Canada. She shared her thoughts on the shifting media landscape, building relationships with media and the EXACT best time of day to pitch an Editor. Relevant Links:   <ul> <li><a href="https://www.cococon.ca/" rel="nofollow" target="_blank">Co Co Con Events</a></li> <li><a href="https://www.ellecanada.com/" rel="nofollow" target="_blank">Elle Canada</a></li> <li><a href="https://www.ellecanada.com/closet/article/vanessa-craft-elle-canada-editor-profile" rel="nofollow" target="_blank"> Vanessa Craft</a></li> </ul> “If you want to get the results that other people don’t have, you have to do the work that other people won’t do.” - Vanessa Craft

 029: How to Pitch an Editor-In-Chief

Today on the podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one. To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years’ experience working in the media and PR. He is the founder of Class:PR, the online PR training school, which has helped 100s of startups and small businesses around the world land major media coverage. Topics:  Allistar’s move from Journalism to PR and how class PR got its start. Is the Press Release as we know it dead? Tips for writing a catchy headline or subject line. How the press release has evolved from old school to new school. Teaching Clients to think like a Journalist. Top three Rookie mistakes  This podcast is courtesy of Pitch Graphic Design, a Toronto based design agency that exclusively works with PR Agencies; helping them create award-winning campaigns and win new clients. If you are looking to secure new clients and with Lesley at Pitch, please fill out the contact form. Quotes: “If you can’t encapsulate your news in fewer than twenty-five words it isn’t news.” -Alistair Clay Resources: Class PR Pitch Graphic Design on Instagram

Today on the podcast we are asking the question: Is the press release dead? And the three worst rookie mistakes you can make when writing one. To help us decide if press releases still have a pulse is Alistair Clay - an award-winning former national journalist with 20 years’ experience working in the media and PR. He is the founder of Class:PR, the online PR training school, which has helped 100s of startups and small businesses around the world land major media coverage. Topics: <ul> <li>Allistar’s move from Journalism to PR and how class PR got its start.</li> <li>Is the Press Release as we know it dead?</li> <li>Tips for writing a catchy headline or subject line.</li> <li>How the press release has evolved from old school to new school.</li> <li>Teaching Clients to think like a Journalist.</li> <li>Top three Rookie mistakes</li> </ul> This podcast is courtesy of Pitch Graphic Design, a Toronto based design agency that exclusively works with PR Agencies; helping them create award-winning campaigns and win new clients. If you are looking to secure new clients and with Lesley at Pitch, please fill out the contact form. Quotes: “If you can’t encapsulate your news in fewer than twenty-five words it isn’t news.” -Alistair Clay Resources: <a href="https://class-pr.com/" rel="nofollow" target="_blank">Class PR</a> <a href="https://www.instagram.com/pitchgraphicdesign/" rel="nofollow" target="_blank">Pitch Graphic Design on Instagram</a>

025: Is the Press Release Dead?

In this episode of the Pitching PR Podcast, we chat about the five key questions you should be asking all your prospective clients – even before you agree to the first meeting!    My guest today is Rhonda Page, a veteran business developer who now coaches agencies and freelancers on building and growing their business. Through her experience Rhonda understands the frustration and stress that comes with wasting your time on prospective clients who don’t pan and how to spot those that will turn into bankable revenue. Rhonda’s five key questions will help any PR professional decide which clients are genuine, and which should be avoided at all costs.   Today’s Topics    Rhonda Page’s experience in graphic design and business development  Asking for background information and getting the inside scoop on a project  Who’s the boss?  Listening to your intuition: deciding if you want to work on the project  Getting comfortable talking about money and asking about budgets  How to ask if your client is serious about the project  Why you should ask about your competition and what to say  Having meaningful conversations with a prospective client  How to bring the right energy to your first meeting     Links and Resources:   Rhonda Page’s Website Rhonda’s four-month course, The Business Development Breakthrough, will be starting on August 18th 2016. This course is perfect for any freelancer, design firm owner, or business development manager who wants to significantly increase their revenue! Interested? Chat with Rhonda by emailing her at rhonda@rhondapage.com.   This podcast is hosted by Lesley Luce from Pitch Graphic Design, a Toronto-based firm specializing in the design needs of PR agencies and freelancers. More episodes of the Pitching PR Podcast can be found on iTunes or online.  

In this episode of the Pitching PR Podcast, we chat about the five key questions you should be asking all your prospective clients – even before you agree to the first meeting!    My guest today is Rhonda Page, a veteran business developer who now coaches agencies and freelancers on building and growing their business. Through her experience Rhonda understands the frustration and stress that comes with wasting your time on prospective clients who don’t pan and how to spot those that will turn into bankable revenue. Rhonda’s five key questions will help any PR professional decide which clients are genuine, and which should be avoided at all costs.   Today’s Topics   <ul> <li>Rhonda Page’s experience in graphic design and business development </li> <li>Asking for background information and getting the inside scoop on a project </li> <li>Who’s the boss? </li> <li>Listening to your intuition: deciding if you want to work on the project </li> <li>Getting comfortable talking about money and asking about budgets </li> <li>How to ask if your client is serious about the project </li> <li>Why you should ask about your competition and what to say </li> <li>Having meaningful conversations with a prospective client </li> <li>How to bring the right energy to your first meeting   </li> </ul> Links and Resources:   <a href="http://rhondapage.com/" rel="nofollow" target="_blank">Rhonda Page’s Website</a> Rhonda’s four-month course, <a href="http://rhondapage.com/courses/business-development" rel="nofollow" target="_blank">The Business Development Breakthrough</a>, will be starting on August 18th 2016. This course is perfect for any freelancer, design firm owner, or business development manager who wants to significantly increase their revenue! Interested? Chat with Rhonda by emailing her at <a href="mailto:rhonda@rhondapage.com">rhonda@rhondapage.com</a>.   This podcast is hosted by Lesley Luce from Pitch Graphic Design, a Toronto-based firm specializing in the design needs of PR agencies and freelancers. More episodes of the Pitching PR Podcast can be found on <a href="https://itunes.apple.com/us/podcast/pitchin-pr/id1118507975" rel="nofollow" target="_blank">iTunes</a> or <a href="http://www.pitchgraphicdesign.com/podcast/" rel="nofollow" target="_blank">online</a>.

006: 5 Questions to Ask a Perspective Client

On Today’s episode, I discuss the effects of a cluttered life with Ivanka Siolkowsky. We dive into the emotional and professional aspects of clutter and how to turn things around. Ivanka Siolkowsky was once an extremely organized teacher who turned her passion into a professional organizing business. Her enthusiasm was driven by reading Marie Kondo’s book and instituting the KonMarie method on her life. She now helps others cut down on clutter and organize their lives. Topics:  Marie Kondo and her KonMari method or organization Organizing by category instead of by room Looking critically at our work wardrobes Changing the way you fold to increase space Storing seasonal or weight-related clothing items The benefit of implementing the KonMari method to your work space/office Using the KonMari method when packing  This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form. Resources and Links: Ivanka's Tidy Moose Website Tidy Moose Facebook Tidy Moose Instagram @tidymoose Tidy Moose YouTube  The Original KonMari Site  Quotes:   “[Clutter] has a…negative emotional effect on you.” -Ivanka Siolkowsky   “You have a system that works for you and then things flow a little bit easier.” -Ivanka Siolkowsky   “Order it in order of priority and importance.” -Ivanka Siolkowsky

On Today’s episode, I discuss the effects of a cluttered life with Ivanka Siolkowsky. We dive into the emotional and professional aspects of clutter and how to turn things around. Ivanka Siolkowsky was once an extremely organized teacher who turned her passion into a professional organizing business. Her enthusiasm was driven by reading Marie Kondo’s book and instituting the KonMarie method on her life. She now helps others cut down on clutter and organize their lives. Topics: <ul> <li>Marie Kondo and her KonMari method or organization</li> <li>Organizing by category instead of by room</li> <li>Looking critically at our work wardrobes</li> <li>Changing the way you fold to increase space</li> <li>Storing seasonal or weight-related clothing items</li> <li>The benefit of implementing the KonMari method to your work space/office</li> <li>Using the KonMari method when packing</li> </ul> This podcast is courtesy of <a href="http://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a>, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the <a href="http://www.pitchgraphicdesign.com/contact/" rel="nofollow" target="_blank">contact form</a>. Resources and Links: <a href="https://www.tidymoose.com/" rel="nofollow" target="_blank">Ivanka's Tidy Moose Website</a> <a href="https://www.facebook.com/tidymoose/" rel="nofollow" target="_blank">Tidy Moose Facebook</a> <a href="https://www.instagram.com/tidymoose/" rel="nofollow" target="_blank">Tidy Moose Instagram @tidymoose</a> <a href="https://www.youtube.com/channel/UCqu0oPW59flGlAbm0dwxKAA" rel="nofollow" target="_blank">Tidy Moose YouTube</a> <a href="http://tidyingup.com/" rel="nofollow" target="_blank">The Original KonMari Site</a> Quotes: “[Clutter] has a…negative emotional effect on you.” -Ivanka Siolkowsky “You have a system that works for you and then things flow a little bit easier.” -Ivanka Siolkowsky “Order it in order of priority and importance.” -Ivanka Siolkowsky

019: How to KonMari Your PR Career

In this episode of the Pitching PR podcast, Amanda Sutton debate whether or not the media pitch is dead - and the answer might surprise you.  Relevant Links:    www.catalystcc.ca 

In this episode of the Pitching PR podcast, Amanda Sutton debate whether or not the media pitch is dead - and the answer might surprise you.  Relevant Links:   <ul> <li><a href="http://www.catalystcc.ca" rel="nofollow" target="_blank">www.catalystcc.ca</a></li> </ul>

040: Is the Media Pitch Dead 

In this episode, I chat with Shnane Liem-Abbrusci, founder of Vive Social + PR out of Vancouver, Canada. We discuss her career path and what inspired her to start her own agency, how she defines success for herself and her team and the shifts she is seeing in the PR industry and she is preparing her agency and clients for the coming waves of change. Relevant Links: www.vivesocialpr.com

In this episode, I chat with Shnane Liem-Abbrusci, founder of Vive Social + PR out of Vancouver, Canada. We discuss her career path and what inspired her to start her own agency, how she defines success for herself and her team and the shifts she is seeing in the PR industry and she is preparing her agency and clients for the coming waves of change. Relevant Links: <a href="http://www.vivesocialpr.com" rel="nofollow" target="_blank">www.vivesocialpr.com</a>

036: Shifts in the PR Industry

In this episode of the Pitching PR podcast, Amanda Sutton chats how securing the media hit is only the beginning of your work and shares five tips on how to amplify your coverage and gain more impressions.   Relevant Links:    www.catalystcc.ca https://www.instagram.com/catalystccpr/ 

In this episode of the Pitching PR podcast, Amanda Sutton chats how securing the media hit is only the beginning of your work and shares five tips on how to amplify your coverage and gain more impressions.  Relevant Links:   <ul> <li><a href="http://www.catalystcc.ca" rel="nofollow" target="_blank">www.catalystcc.ca</a></li> <li><a href="https://www.instagram.com/catalystccpr/" rel="nofollow" target="_blank">https://www.instagram.com/catalystccpr/</a></li> </ul>

042: How to leverage your media-coverage for more exposure

Today, I welcome back Kamara Toffolo to discuss the cringe-inducing issue of rejection. Rejection is something we all face in both our personal and professional lives. During our conversation, Kamara finds a positive way to spin rejection and how it can be beneficial to creating better work.  As a career coach, Kamara knows the right steps to getting what you want out of your job. Every day, she helps her clients dare to not only work differently, but pursue what they love. With all her experience as a coach, Kamara is the perfect person to discuss rejection.  Topics:   Benefits of facing rejection Spinning rejection Dealing with too much rejection Pushing through fear   This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form.  Links and Resources:  Kamara Toffolo’s Website Kamara Toffolo on LinkedIn Kamara Toffolo on Facebook Kamara Toffolo on Twitter Branded.me  “Work Differently” on YouTube Pitching PR Mainpage Pitch Graphic Design on Instagram Quotes:  “We have to be good at hustling to make things happen.” –Leslie Luce “Rejection truly trumps silence.” –Kamara Toffolo “In order to strive for what you want…you need to just push through that fear…” –Kamara Toffolo

Today, I welcome back Kamara Toffolo to discuss the cringe-inducing issue of rejection. Rejection is something we all face in both our personal and professional lives. During our conversation, Kamara finds a positive way to spin rejection and how it can be beneficial to creating better work.  As a career coach, Kamara knows the right steps to getting what you want out of your job. Every day, she helps her clients dare to not only work differently, but pursue what they love. With all her experience as a coach, Kamara is the perfect person to discuss rejection.  Topics:  <ul> <li>Benefits of facing rejection</li> <li>Spinning rejection</li> <li>Dealing with too much rejection</li> <li>Pushing through fear </li> </ul> This podcast is courtesy of <a href="http://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a>, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the <a href="http://www.pitchgraphicdesign.com/contact/" rel="nofollow" target="_blank">contact form</a>.  Links and Resources:  <a href="http://kamaratoffolo.com/" rel="nofollow" target="_blank">Kamara Toffolo’s Website</a> <a href="https://ca.linkedin.com/in/kamarat" rel="nofollow" target="_blank">Kamara Toffolo on LinkedIn</a> <a href="https://www.facebook.com/kamaratoffolo/" rel="nofollow" target="_blank">Kamara Toffolo on Facebook</a> <a href="https://twitter.com/kamaratoffolo" rel="nofollow" target="_blank">Kamara Toffolo on Twitter</a> <a href="https://branded.me/" rel="nofollow" target="_blank">Branded.me</a> <a href="https://www.youtube.com/channel/UCHMAE5me9FBQexv9q6NIIQA/featured" rel="nofollow" target="_blank"> “Work Differently” on YouTube</a> <a href="http://www.pitchgraphicdesign.com/podcast" rel="nofollow" target="_blank">Pitching PR Mainpage</a> <a href="https://www.instagram.com/pitchgraphics/" rel="nofollow" target="_blank">Pitch Graphic Design on Instagram</a> Quotes:  “We have to be good at hustling to make things happen.” –Leslie Luce “Rejection truly trumps silence.” –Kamara Toffolo “In order to strive for what you want…you need to just push through that fear…” –Kamara Toffolo

008: Dealing with Rejection in PR

On today’s podcast, I have the opportunity to speak with blogger and social media consultant, Lizzie Benson. Together, we discuss feeling burnt out from work; why it happens, how to prevent it and how to come back after a burn out.   Lizzie is an active blogger and owner of OctoberJune.com and blogs extensively. She is also a freelance social media consultant and understands what it is to be burnt out. As such, she has developed techniques to help avoid the stress and frustration of burnout. Listen in as she shares her insights on how to bounce back after experiences work and career burnout.     Topics:    The definition of burnout  Lizzie’s burnout and how she dealt with it  Scheduling personal time  Putting back-up systems in place when you need a break  Taking breaks and why “Netflix &amp; Chill” isn’t enough  Finding inspiration and avoid comparison  Remaining persistent      Resources:   OctoberJune.com  Lizzie on Pinterest  Lizzie on Twitter  Lizzie on Instagram  Pitching PR on iTunes  Pitching PR Website  Pitch Graphic Design on Instagram Quotes:   “I think the biggest [consequence of burnout] is complete lack of energy for personal projects.” –Lizzie    “Life runs so much more smoothly if you stick to a schedule.” –Lizzie    “Take a break. Sometimes you just have to,” -Lizzie   

On today’s podcast, I have the opportunity to speak with blogger and social media consultant, Lizzie Benson. Together, we discuss feeling burnt out from work; why it happens, how to prevent it and how to come back after a burn out.   Lizzie is an active blogger and owner of <a href="http://OctoberJune.com" rel="nofollow" target="_blank">OctoberJune.com</a> and blogs extensively. She is also a freelance social media consultant and understands what it is to be burnt out. As such, she has developed techniques to help avoid the stress and frustration of burnout. Listen in as she shares her insights on how to bounce back after experiences work and career burnout.     Topics:   <ul> <li>The definition of burnout </li> <li>Lizzie’s burnout and how she dealt with it </li> <li>Scheduling personal time </li> <li>Putting back-up systems in place when you need a break </li> <li>Taking breaks and why “Netflix &amp; Chill” isn’t enough </li> <li>Finding inspiration and avoid comparison </li> <li>Remaining persistent  </li> </ul> Resources:   <a href="http://www.octoberjune.com/" rel="nofollow" target="_blank">OctoberJune.com</a> <a href="https://www.pinterest.com/octoberjuneblog/" rel="nofollow" target="_blank">Lizzie on Pinterest</a> <a href="https://twitter.com/octoberjuneblog" rel="nofollow" target="_blank">Lizzie on Twitter</a> <a href="https://www.instagram.com/octoberjuneblog/" rel="nofollow" target="_blank">Lizzie on Instagram</a> <a href="https://itunes.apple.com/us/podcast/pitchin-pr/id1118507975" rel="nofollow" target="_blank">Pitching PR on iTunes</a> <a href="http://www.pitchgraphicdesign.com/podcast" rel="nofollow" target="_blank">Pitching PR Website</a> <a href="https://www.instagram.com/pitchgraphics/" rel="nofollow" target="_blank">Pitch Graphic Design on Instagram</a> Quotes:   “I think the biggest [consequence of burnout] is complete lack of energy for personal projects.” –Lizzie    “Life runs so much more smoothly if you stick to a schedule.” –Lizzie    “Take a break. Sometimes you just have to,” -Lizzie

009: How to Come Back From a Burn Out

Today, I sit down with Ariel Rule, the blogger and owner of freelancefreedomfighter.com, in order to discuss business-related anxiety. Anxiety is a hefty topic and can greatly impact your agency or freelance business, so we go over the possible triggers and potential solutions in a fairly light-hearted and straightforward manner. Besides being the blogger and owner of Freelancefreedomfighter.com, Ariel is also a creative entrepreneur and content marketing expert. She got her start in web design, which eventually led her to discover her love of writing. She now spends a lot of her time doing content marketing for other businesses. Topics:  The root of freelancer anxiety Why “faking it” isn’t a good idea Appreciating your own capabilities Potential ways to combat anxiety Focusing on self-care The importance of community  This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form. Resources and Links: Freelance Freedom Fighter Mommapreneur Mastermind Group Ariel on Twitter Ariel on Instagram

Today, I sit down with Ariel Rule, the blogger and owner of <a href="https://freelancefreedomfighter.com/" rel="nofollow" target="_blank">freelancefreedomfighter.com</a>, in order to discuss business-related anxiety. Anxiety is a hefty topic and can greatly impact your agency or freelance business, so we go over the possible triggers and potential solutions in a fairly light-hearted and straightforward manner. Besides being the blogger and owner of <a href="https://freelancefreedomfighter.com/" rel="nofollow" target="_blank">Freelancefreedomfighter.com</a>, Ariel is also a creative entrepreneur and content marketing expert. She got her start in web design, which eventually led her to discover her love of writing. She now spends a lot of her time doing content marketing for other businesses. Topics: <ul> <li>The root of freelancer anxiety</li> <li>Why “faking it” isn’t a good idea</li> <li>Appreciating your own capabilities</li> <li>Potential ways to combat anxiety</li> <li>Focusing on self-care</li> <li>The importance of community</li> </ul> This podcast is courtesy of <a href="http://www.pitchgraphicdesign.com/" rel="nofollow" target="_blank">Pitch Graphic Design</a>, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the <a href="http://www.pitchgraphicdesign.com/contact/" rel="nofollow" target="_blank">contact form</a>. Resources and Links: <a href="https://freelancefreedomfighter.com/" rel="nofollow" target="_blank">Freelance Freedom Fighter</a> <a href="http://mamapreneurmastermind.com/" rel="nofollow" target="_blank">Mommapreneur Mastermind Group</a> <a href="https://twitter.com/arielrule" rel="nofollow" target="_blank">Ariel on Twitter</a> <a href="https://www.instagram.com/arielrule/" rel="nofollow" target="_blank">Ariel on Instagram</a>

017: ANXIETY AND AGENCIES: 7 Tips on How To Deal with Anxiety as an Agency Owner

In this episode of Pitching PR, I chat with former journalist turned media relations expert: Christy Laverty. I feel like this chat really speaks to the core intention of Pitching PR, which is to uncover actionable techniques and insights to up your PR game and agency career. Christy brings 20 years of newsroom experience to our chat and we discuss the changing media landscape and how pitches should evolve to stay relevant, mastering the follow-up, pitching podcasts and key questions to ask a journalist to truly form a meaningful working relationship.    Relevant Links: http://christyalaverty.com/

In this episode of Pitching PR, I chat with former journalist turned media relations expert: Christy Laverty. I feel like this chat really speaks to the core intention of Pitching PR, which is to uncover actionable techniques and insights to up your PR game and agency career. Christy brings 20 years of newsroom experience to our chat and we discuss the changing media landscape and how pitches should evolve to stay relevant, mastering the follow-up, pitching podcasts and key questions to ask a journalist to truly form a meaningful working relationship.  Relevant Links: <a href="http://christyalaverty.com/" rel="nofollow" target="_blank">http://christyalaverty.com/</a>

038: Inside the Newsroom

In this episode I chat with Clara Armand-Delille - a former Googler turned founder and Managing Director of her own PR agency, Third Eye Media. We discuss how working with startups is different than established businesses and the role PR plays at each stage of investment.   Relevant Links: http://thirdeyemedia.press/ @thirdeyemedia_ on Instagram

In this episode I chat with Clara Armand-Delille - a former Googler turned founder and Managing Director of her own PR agency, Third Eye Media. We discuss how working with startups is different than established businesses and the role PR plays at each stage of investment. Relevant Links: <a href="http://thirdeyemedia.press/" rel="nofollow" target="_blank">http://thirdeyemedia.press/</a> @thirdeyemedia_ on Instagram

034: The Life Cycle of Startups and the Role of PR 

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