Cover image of Google Ads Fundamentals Podcast

Google Ads Fundamentals Podcast

Confused by Google Ads? Still on the ‘someday one day’ list? Now’s the time to change that. In this podcast (& companion free video training) you’ll learn everything you need to get started with G... Read more

Warning: This podcast has few episodes.

This means there isn't enough episodes to provide the most popular episodes. Here's the rankings of the current episodes anyway, we recommend you to revisit when there's more episodes!

Ranked #1

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Your ads should be profitable! Here’s how

Your ads should be profitable! Here’s how

To get your ads to show, you need to ‘bid’ on each keyword in your account. Bid too little, Google won’t show your ads. ... Read more

1 Feb 2021

26mins

Ranked #2

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Optimisation - how to continually improve

Optimisation - how to continually improve

Google Ads is NOT a ‘set and forget’ medium.  The very thing that makes it such a wonderful tool for business, is also w... Read more

1 Feb 2021

27mins

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Ranked #3

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You’ve got the building blocks - let’s create your first campaign

You’ve got the building blocks - let’s create your first campaign

Now that you’ve started to jot down ideas for your ad copy, and you’ve chosen some starting keywords, it’s time to bolt ... Read more

1 Feb 2021

29mins

Ranked #4

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Don’t run an ad until you have tracking in place

Don’t run an ad until you have tracking in place

You’ve built a campaign, but don’t set anything live until you have the tracking in place to KNOW if it’s profitable or ... Read more

1 Feb 2021

19mins

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Ranked #5

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The 14 different Ad Types & which one to use

The 14 different Ad Types & which one to use

There are so many ways that you can advertise on Google. From 6 second videos, to shopping ads & so much more In thi... Read more

1 Feb 2021

17mins

Ranked #6

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Showing your ads to the right people at the right time

Showing your ads to the right people at the right time

Discover the two main ways to target your ads & why neither is going away any time soon. You’ll start to research th... Read more

1 Feb 2021

17mins

Ranked #7

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An introduction to Google Ads

An introduction to Google Ads

Description: In this episode, we’ll set the scene for what’s to come. Explain the various moving parts of Google Ads fro... Read more

28 Jan 2021

23mins

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