Chris Waldeck's guest appearances

Chris Waldeck

The Modern Retail Podcast

Chris Waldeck Show

ThinkStopper Podcast

Sam Tripoli

Yoshi Obayashi

Randall Thompson

Jesse James

Tim Lane

Tom B

Tommy Lama

Paul Ferrell

Mikey Slyman

Hannah DeLeeuw

Bruce Leonard

Kris Shaw

Joey Vincent

John Hein

OwlTail

Lee Jeans

Lee Jeans is over a century old, but it's trying to remain hip with younger generations.One way it does this is with collaborations. For example, the apparel brand recently worked with the menswear company Brooklyn Circus on a new joint collection. The products are an update on some of Lee's oldest designs -- an attempt to bridge a heritage brand with something newer.According to Chris Waldeck, evp and co-chief operating officer at Lee's parent company Kontoor Brands, the philosophy behind these types of collaborations is to tell a story that one brand alone couldn't tell. "There's no connection between Brooklyn Circus and Lee," Waldeck. The strategy behind joining to disparate brands is "bringing them together to tell a fantastic story and to make some great products."Waldeck joined the Modern Retail Podcast this week and spoke about the denim brand's updated strategy. Lee has been around since 1889, but has had its ups and downs. Lee used to be a part of VF Corporation, which owns brands like North Face and Timberland. But in 2019, VF spun out both Lee and Wrangler to their own parent company Kontoor.Now, the company is focused on bringing Lee to new -- and younger -- shoppers. A lot of that, he said, is about finding Gen Z on new platforms, and figuring out ways to make its products accessible to youth audiences.Waldeck joined Lee in 2017. He said his mandate was "to energize the brand." At the time, he said, "we had gotten old and our consumer was getting older." As such, he's spent the last five years trying to give the legacy brand a facelift of sorts.The challenge, he said, has been keeping with Lee's legacy and styles while still reaching new people. To make it even more difficult, the strategy isn't the same around the world. For example, China, which is one of Lee's biggest markets, has a markedly different selling and marketing strategy than the U.S. and Europe."What underpins [our approach] is a really strategic approach to segmentation," said Waldeck. "And that goes back to our icons, to our archives and how we think about the different products that we bring through."

Lee Jeans is over a century old, but it's trying to remain hip with younger generations.One way it does this is with collaborations. For example, the apparel brand recently worked with the menswear company Brooklyn Circus on a new joint collection. The products are an update on some of Lee's oldest designs -- an attempt to bridge a heritage brand with something newer.According to Chris Waldeck, evp and co-chief operating officer at Lee's parent company Kontoor Brands, the philosophy behind these types of collaborations is to tell a story that one brand alone couldn't tell. "There's no connection between Brooklyn Circus and Lee," Waldeck. The strategy behind joining to disparate brands is "bringing them together to tell a fantastic story and to make some great products."Waldeck joined the Modern Retail Podcast this week and spoke about the denim brand's updated strategy. Lee has been around since 1889, but has had its ups and downs. Lee used to be a part of VF Corporation, which owns brands like North Face and Timberland. But in 2019, VF spun out both Lee and Wrangler to their own parent company Kontoor.Now, the company is focused on bringing Lee to new -- and younger -- shoppers. A lot of that, he said, is about finding Gen Z on new platforms, and figuring out ways to make its products accessible to youth audiences.Waldeck joined Lee in 2017. He said his mandate was "to energize the brand." At the time, he said, "we had gotten old and our consumer was getting older." As such, he's spent the last five years trying to give the legacy brand a facelift of sorts.The challenge, he said, has been keeping with Lee's legacy and styles while still reaching new people. To make it even more difficult, the strategy isn't the same around the world. For example, China, which is one of Lee's biggest markets, has a markedly different selling and marketing strategy than the U.S. and Europe."What underpins [our approach] is a really strategic approach to segmentation," said Waldeck. "And that goes back to our icons, to our archives and how we think about the different products that we bring through."

'We had gotten old': Lee Jeans exec Chris Waldeck on energizing the century-old denim brand

This episode Mikey and I sit down and have a chat about politics and other social events going on. This discussion goes all over there place, just how we like it, not formatted a certain but a flow of conversation and to see where all it'll go. We have on with us Tim Lane from here in Las Vegas, Tim served over seas and was Medically Separated, which he explains, and a lot more. Then we have also comedian Bruce Leonard from Cincinnati, which I screwed up and thought he was from Louisiana for some odd reason, I've done a couple of shows with Bruce too, my bad. Anyways Bruce weighs in on his slant with the political climate, and last but not least, Chris Waldeck. Chris starts off reserved but once we got him going about canvasing and campaigning, doing that door to door knocking, he opens up like no other. One thing I think we proved in this podcast is the sentiment that is pushed and portrayed on tv and in the "news" is completely different than what's going on in the world, especially in your immediate community. Have a listen gives us a good review, like, share, tell a friend, give us a comment, tell us what you think, keep it legit and cool though, don't need none of that negative, stomp you out in public when I see you type mess. lol. anything to help us grow and get better, thanks for all your support, peace! - Trez Mala

This episode Mikey and I sit down and have a chat about politics and other social events going on. This discussion goes all over there place, just how we like it, not formatted a certain but a flow of conversation and to see where all it'll go. We have on with us Tim Lane from here in Las Vegas, Tim served over seas and was Medically Separated, which he explains, and a lot more. Then we have also comedian Bruce Leonard from Cincinnati, which I screwed up and thought he was from Louisiana for some odd reason, I've done a couple of shows with Bruce too, my bad. Anyways Bruce weighs in on his slant with the political climate, and last but not least, Chris Waldeck. Chris starts off reserved but once we got him going about canvasing and campaigning, doing that door to door knocking, he opens up like no other. One thing I think we proved in this podcast is the sentiment that is pushed and portrayed on tv and in the "news" is completely different than what's going on in the world, especially in your immediate community. Have a listen gives us a good review, like, share, tell a friend, give us a comment, tell us what you think, keep it legit and cool though, don't need none of that negative, stomp you out in public when I see you type mess. lol. anything to help us grow and get better, thanks for all your support, peace! - Trez Mala

ThinkStopper #23 W/ Tim Lane, Bruce Leonard, & Chris Waldeck

Introduction to the show and what the scheduling of episodes will be like. A very brief introduction and some comments about the Summer Movie Season ahead.--- This episode is sponsored by · Anchor: The easiest way to make a podcast.  https://anchor.fm/app

Introduction to the show and what the scheduling of episodes will be like. A very brief introduction and some comments about the Summer Movie Season ahead. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. <a href="https://anchor.fm/app" rel="nofollow" target="_blank">https://anchor.fm/app</a>

My Name is Chris Waldeck