Dan Gertrudes's guest appearances

Dan Gertrudes

Business Bros

Sons of CPAs

OwlTail

Season 2 Episode 6 | The Evolution of Finance…as a Service (feat. Dan Gertrudes, CEO) | Co-Founder of GrowthLab FaaS | growthlabfinancial.com | Recorded November 8, 2021 Shout out to our sponsors this week: Gusto's People Advisory and Karbon  “I didn’t fail out of the school of hard knocks, I’m still getting schooled in that school, it’s a hard knock life that we live…that’s the moral of this story” 0-10min Figuring shit out at the ripe age of 38 Attributing equal parts luck and intention to our situations What’s your tolerance to risk when investing in yourself We as Americans have to keep up with ourselves and everyone around us as we fill the holes in our souls with more stuff…in the Economy built on Credit Dan’s higher education journey of 3 schools to obtain 1 diploma 10-20min Finance as a Function. “[Dan] If I were you, I would probably never take on another bookkeeping business [at GrowthLab] unless they were an FP&amp;A customer” - Ian @ Karbon The hardest thing to sell to small businesses is Planning… it’s intangible, it’s hard to put a bookend on it This notion of billable hours is nonsense, my challenge is how do we productize FP&amp;A? We need to stop having this ‘backward v forwards’ thinking conversation… planning is so back in vogue right now “If accountants, CPAs, accounting firms can figure out this FP and a function, just like we all did 20 years ago with the cloud accounting. We're just going to become more of that trusted advisor. Like everybody talks about being the trusted advisor, but you're not a trusted advisor. If you're not on a cadence like if you're only talking to your customer once or twice a year, that's not a trusted advisor.” DG “… and then I came across guys like Michael Ly, also not a CPA… and one of the first people I met that looked and felt a little bit more like us” DG 20-30min “there are only two ways to make money, you leverage capital or you leverage people…we’re in the business of leveraging people” DG Step 1 Technology and Leveraging our FP&amp;A Function… shout out to Jirav Step 2 Cadence and Implementing our FP&amp;A Function… shout out to Karbon Step 3 People and Executing our FP&amp;A Function… shout out to our people at GrowthLab “one thing that has kept me real is knowing that [people] leave Friday afternoon and you just don’t know if they’re coming back on Monday” DG 30-40min “There needs to be continuity between each of the value streams…you need to replicate bookkeeping, accounting and FP&amp;A…there needs to be a flow of information from left to right” “my number one job as a people manager is to de-risk the people factor in what we do, which sounds totally counter-intuitive to everything we probably just talked to prior to this” DG “I think you could argue that what you've done is you've created the processes first, before the pillar of people.” S² The 3 Pillars of GrowthLab: Cadence, Rigor, and Team 40-50min “if your margins aren’t great it’s either a pricing problem or a cost problem… or you’re just paying your people too much” DG “The hourly billable model puts the onus on managing your gross margins on the customer. Fixed price, the onus is back on you as the vendor. And that's the challenge and it's very uncomfortable. It's an uncomfortable place for business owners or managers of accounting firms” DG “We have to get uncomfortable sometimes to grow, right? A lot of growth comes from being uncomfortable and, for us to grow as an industry …we're all the change agents [in an industry fraught with money and inertia]” S²  ---   Send in a voice message: https://anchor.fm/sonsofcpas/message

Season 2 Episode 6 | The Evolution of Finance…as a Service (feat. Dan Gertrudes, CEO) | Co-Founder of GrowthLab FaaS | <a href="http://growthlabfinancial.com" rel="nofollow" target="_blank">growthlabfinancial.com</a> | Recorded November 8, 2021 Shout out to our sponsors this week: Gusto's People Advisory and Karbon “I didn’t fail out of the school of hard knocks, I’m still getting schooled in that school, it’s a hard knock life that we live…that’s the moral of this story” 0-10min Figuring shit out at the ripe age of 38 Attributing equal parts luck and intention to our situations What’s your tolerance to risk when investing in yourself We as Americans have to keep up with ourselves and everyone around us as we fill the holes in our souls with more stuff…in the Economy built on Credit Dan’s higher education journey of 3 schools to obtain 1 diploma 10-20min Finance as a Function. “[Dan] If I were you, I would probably never take on another bookkeeping business [at GrowthLab] unless they were an FP&amp;A customer” - Ian @ Karbon The hardest thing to sell to small businesses is Planning… it’s intangible, it’s hard to put a bookend on it This notion of billable hours is nonsense, my challenge is how do we productize FP&amp;A? We need to stop having this ‘backward v forwards’ thinking conversation… planning is so back in vogue right now “If accountants, CPAs, accounting firms can figure out this FP and a function, just like we all did 20 years ago with the cloud accounting. We're just going to become more of that trusted advisor. Like everybody talks about being the trusted advisor, but you're not a trusted advisor. If you're not on a cadence like if you're only talking to your customer once or twice a year, that's not a trusted advisor.” DG “… and then I came across guys like Michael Ly, also not a CPA… and one of the first people I met that looked and felt a little bit more like us” DG 20-30min “there are only two ways to make money, you leverage capital or you leverage people…we’re in the business of leveraging people” DG Step 1 Technology and Leveraging our FP&amp;A Function… shout out to Jirav Step 2 Cadence and Implementing our FP&amp;A Function… shout out to Karbon Step 3 People and Executing our FP&amp;A Function… shout out to our people at GrowthLab “one thing that has kept me real is knowing that [people] leave Friday afternoon and you just don’t know if they’re coming back on Monday” DG 30-40min “There needs to be continuity between each of the value streams…you need to replicate bookkeeping, accounting and FP&amp;A…there needs to be a flow of information from left to right” “my number one job as a people manager is to de-risk the people factor in what we do, which sounds totally counter-intuitive to everything we probably just talked to prior to this” DG “I think you could argue that what you've done is you've created the processes first, before the pillar of people.” S² The 3 Pillars of GrowthLab: Cadence, Rigor, and Team 40-50min “if your margins aren’t great it’s either a pricing problem or a cost problem… or you’re just paying your people too much” DG “The hourly billable model puts the onus on managing your gross margins on the customer. Fixed price, the onus is back on you as the vendor. And that's the challenge and it's very uncomfortable. It's an uncomfortable place for business owners or managers of accounting firms” DG “We have to get uncomfortable sometimes to grow, right? A lot of growth comes from being uncomfortable and, for us to grow as an industry …we're all the change agents [in an industry fraught with money and inertia]” S² --- Send in a voice message: <a href="https://anchor.fm/sonsofcpas/message" rel="nofollow" target="_blank">https://anchor.fm/sonsofcpas/message</a>

The Evolution of Finance…as a Service (feat. Dan Gertrudes, CEO)

837  Dan is CEO &amp; Co-Founder of GrowthLab, a Finance-as-a-Service (FaaS) company that serves Founders and Management Teams with Financial Planning, Accounting, and CFO support. GrowthLab specializes in helping startups, emerging growth companies, and companies in turnaround mode by providing leadership and execution with their financial management, accounting, and strategic planning functions.  Our cloud-based tools and recurring services are built to inform management decision-making. We leverage technology, capital providers, and our awesome team to keep you focused on today's opportunities, not yesterday's problems  ________  Want your customers to talk about you to their friends and family? That’s what we do! We get your customers to talk about you so that you get more referrals with video testimonials. Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support

837  Dan is CEO &amp; Co-Founder of GrowthLab, a Finance-as-a-Service (FaaS) company that serves Founders and Management Teams with Financial Planning, Accounting, and CFO support. GrowthLab specializes in helping startups, emerging growth companies, and companies in turnaround mode by providing leadership and execution with their financial management, accounting, and strategic planning functions.  Our cloud-based tools and recurring services are built to inform management decision-making. We leverage technology, capital providers, and our awesome team to keep you focused on today's opportunities, not yesterday's problems  ________  Want your customers to talk about you to their friends and family? That’s what we do! We get your customers to talk about you so that you get more referrals with video testimonials. Go to <a href="http://www.BusinessBros.biz" rel="nofollow" target="_blank">www.BusinessBros.biz</a> to be a guest on the show or to find out more on how we can help you get more customers! Support this podcast: <a href="https://podcasters.spotify.com/pod/show/businessbrospod/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/businessbrospod/support</a>