Kym Wallis's guest appearances

Kym Wallis

Reputation Revolution | the professional personal branding show

Ann Handley

Seth Godin

Tom Schwab

Mark Babbitt

Lacy Boggs

Joanna Penn

Julian Mather

Jim Stewart

Oscar Trimboli

Ronsley Vaz

Adam Franklin

Joe Pulizzi

Andy Crestodina

Mitch Jackson

Darren Rowse

OwlTail

Myles Harris

Mel Samson

Massive episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads! When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating leads and sales for your business ... or you might want to supercharge things through paid advertising. Paid media takes many guises in the digital world.  To help us unpack what can be a somewhat complex area to many people, we've put together three experts in the virtual room to provide their take on what's happening currently in the world of digital marketing. They are: Melinda Samson, founder of Click-Winning ContentKym Wallis, founder of the Higher Ranking digital agencyMyles Harris, independent Facebook ads and social media advertising specialist. It's a full-throttle conversation, which takes in many aspects of the paid digital arena, including: Facebook/Instagram (Meta) advertisingGoogle ads/paid searchYouTube ads We also cover SEO and LinkedIn lead generation, as well as last touch attribution and remarketing. Phewww! It's rare to get so much knowledge and in-the-trenches experience packed into the one episode! An example of one terrific tip: If you have one takeaway from this episode, it's this - never accept anything AI-generated  from Google (and Facebook) that suggests you take a certain action with your advertising. It might be fine, but make sure you understand first what it means before committing. #GOLD Thanks for listening!

Massive episode this one folks! We have a panel of three experts discussing all things paid social media and digital ads! When it comes to running a personal brand-based enterprise, organic content and social media efforts will build your marketing communications base and might be sufficient in generating leads and sales for your business ... or you might want to supercharge things through paid advertising. Paid media takes many guises in the digital world. To help us unpack what can be a somewhat complex area to many people, we've put together three experts in the virtual room to provide their take on what's happening currently in the world of digital marketing. They are: <ol><li>Melinda Samson, founder of <a href="https://clickwinningcontent.com.au/" rel="nofollow" target="_blank">Click-Winning Content</a></li><li>Kym Wallis, founder of the <a href="https://www.higherranking.com.au/" rel="nofollow" target="_blank">Higher Ranking digital agency</a></li><li><a href="https://mylesharris.com.au/" rel="nofollow" target="_blank">Myles Harris</a>, independent Facebook ads and social media advertising specialist.</li></ol> It's a full-throttle conversation, which takes in many aspects of the paid digital arena, including: <ul><li>Facebook/Instagram (Meta) advertising</li><li>Google ads/paid search</li><li>YouTube ads</li></ul> We also cover SEO and LinkedIn lead generation, as well as last touch attribution and remarketing. Phewww! It's rare to get so much knowledge and in-the-trenches experience packed into the one episode! An example of one terrific tip: If you have one takeaway from this episode, it's this - never accept anything AI-generated from Google (and Facebook) that suggests you take a certain action with your advertising. It might be fine, but make sure you understand first what it means before committing. #GOLD Thanks for listening!

223: EXPERT PANEL - How to grow your personal brand-based business using paid media & digital ads (w/ Mel Samson, Kym Wallis & Myles Harris)