Audrey Agahan's guest appearances

Audrey Agahan

The Growth Hub Podcast

Sales & Marketing Talk Show

Rand Fishkin

Sangram Vajre

Kaylee Edmondson

Bill Macaitis

Anna Holopainen

Ed Fry

Patrick Campbell

Ryan Bonnici

Allen Gannett

Jaleh Rezaei

Eoghan McCabe

Adam Rogers

Hiten Shah

Tyler Lessard

Katrina Wong

OwlTail

How to create a content marketing strategy? In this episode of Sales &amp; Marketing Talk Show, Audrey Agahan from Advance B2B shares her thoughts on how to create a content marketing strategy? ✔️ Why should companies invest time/money for creating content marketing strategy rather than just starting to produce random content? ✔️ ICP &amp; Customer research as a starting point of content marketing strategy ✔️Different parts of Content marketing strategy: themes, main messages, content formats, volumes, channels, tone of voice, goals for content marketing ✔️ What is the role of company brand vs personal brand in content marketing strategy?

How to create a content marketing strategy? In this episode of Sales &amp; Marketing Talk Show, Audrey Agahan from Advance B2B shares her thoughts on how to create a content marketing strategy? ✔️ Why should companies invest time/money for creating content marketing strategy rather than just starting to produce random content? ✔️ ICP &amp; Customer research as a starting point of content marketing strategy ✔️Different parts of Content marketing strategy: themes, main messages, content formats, volumes, channels, tone of voice, goals for content marketing ✔️ What is the role of company brand vs personal brand in content marketing strategy?

#67 How to create a content marketing strategy with Audrey Agahan / Advance B2B

Audrey Agahan is Content Marketing Strategist at Advance B2B and in this episode we’re talking about what the heck is growth marketing.Audrey introduces us to Advance B2B’s growth marketing formula that blends brand strategy with agile marketing operations, as well as:- The difference between growth marketing and traditional marketing- How growth marketing differs from growth hacking- The sprint-based agile operating model Advance B2B uses to run their growth marketing activities- A framework to prioritise growth ideas and experiments- How to use content marketing as a growth driver- How Audrey and Advance B2B worked with a client to achieve over 100% YoY growth- How to get started with growth marketingLinksAdvance B2B &gt;&gt; https://www.advanceb2b.com/Product-Led Growth by Wes Bush &gt;&gt; https://www.goodreads.com/book/show/46033247-product-led-growthTThe Power of Vulnerability &gt;&gt; https://www.goodreads.com/book/show/23500254-the-power-of-vulnerability---Advance B2B &gt;&gt; www.advanceb2b.comFollow The Growth Hub on Twitter &gt;&gt; twitter.com/SaaSGrowthHubFollow Edward on Twitter &gt;&gt; twitter.com/NordicEdward

Audrey Agahan is Content Marketing Strategist at Advance B2B and in this episode we’re talking about what the heck is growth marketing. Audrey introduces us to Advance B2B’s growth marketing formula that blends brand strategy with agile marketing operations, as well as: - The difference between growth marketing and traditional marketing - How growth marketing differs from growth hacking - The sprint-based agile operating model Advance B2B uses to run their growth marketing activities - A framework to prioritise growth ideas and experiments - How to use content marketing as a growth driver - How Audrey and Advance B2B worked with a client to achieve over 100% YoY growth - How to get started with growth marketing Links Advance B2B &gt;&gt; <a href="https://www.advanceb2b.com/" rel="nofollow" target="_blank">https://www.advanceb2b.com/</a> Product-Led Growth by Wes Bush &gt;&gt; <a href="https://www.goodreads.com/book/show/46033247-product-led-growthT" rel="nofollow" target="_blank">https://www.goodreads.com/book/show/46033247-product-led-growthT</a> The Power of Vulnerability &gt;&gt; <a href="https://www.goodreads.com/book/show/23500254-the-power-of-vulnerability" rel="nofollow" target="_blank">https://www.goodreads.com/book/show/23500254-the-power-of-vulnerability</a> --- Advance B2B &gt;&gt; <a href="http://www.advanceb2b.com" rel="nofollow" target="_blank">www.advanceb2b.com</a> Follow The Growth Hub on Twitter &gt;&gt; <a href="http://twitter.com/SaaSGrowthHub" rel="nofollow" target="_blank">twitter.com/SaaSGrowthHub</a> Follow Edward on Twitter &gt;&gt; <a href="http://twitter.com/NordicEdward" rel="nofollow" target="_blank">twitter.com/NordicEdward</a>

Audrey Agahan - Content Marketing Strategist at Advance B2B - What The F#%k Is Growth Marketing?