Ashley Lapin's guest appearances

Ashley Lapin

Sweathead, A Strategy Podcast

Path to Planning

Nick Ellis

Rory Sutherland

Toby Ryan

Tom Goodwin

Lee Clow

Mara Lecocq

Malaka Gharib

Amber Benson

Greg Hahn

John Harris

Mark Pollard

Rob Schwartz

James Kirkham

Ben Phillips

Suzy Batiz

OwlTail

How do you move from copywriter to strategic partner at your own agency?  This week, we talk to Ashley Lapin and listen to her incredible career path through advertising school, working as a creative down in Austin, Texas, and, ultimately, starting her own agency! Ashley discusses the barriers for creatives wanting to get into strategy, how to overcome them, and what agencies can do to make the transition easier.You can connect with Ashley on LinkedIn here

How do you move from copywriter to strategic partner at your own agency?  This week, we talk to Ashley Lapin and listen to her incredible career path through advertising school, working as a creative down in Austin, Texas, and, ultimately, starting her own agency! Ashley discusses the barriers for creatives wanting to get into strategy, how to overcome them, and what agencies can do to make the transition easier.You can connect with Ashley on LinkedIn <a href="https://www.linkedin.com/in/%F0%9F%95%B6-ashley-lapin-4591185/" rel="nofollow" target="_blank">here</a>

E5: Creative to Strategy w/ Ashley Lapin

Kaitlin Moon

How do you conduct useful research?Simple question, right?At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives trying to answer this question. With COVID-19 throwing everything up in the air and forcing even more research to happen through screens, we decided to discuss practical ways to conduct research in a pandemic but also not in a pandemic.We discuss:- Helping clients work out what research to do- Pricing research- Quantifying qualitative research- Creative testing and is there really a point?- Working out which outputs would be useful You can find Current Forward here: http://www.currentfwd.com**Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

How do you conduct useful research? Simple question, right? At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives trying to answer this question.  With COVID-19 throwing everything up in the air and forcing even more research to happen through screens, we decided to discuss practical ways to conduct research in a pandemic but also not in a pandemic. We discuss: - Helping clients work out what research to do - Pricing research - Quantifying qualitative research - Creative testing and is there really a point? - Working out which outputs would be useful  You can find Current Forward here: <a href="http://www.currentfwd.com" rel="nofollow" target="_blank">http://www.currentfwd.com</a> ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: <a href="http://www.sweathead.com" rel="nofollow" target="_blank">http://www.sweathead.com</a>

Research - But Not As You Know It - Ashley Lapin, Kaitlin Moon