David Placek
8 Podcast Episodes
What's in a name? with David Placek (Founder & President, Lexicon)
What's in a name? with David Placek (Founder & President, Lexicon)
Matt and JP speak with David Placek (Founder and President, Lexicon) about what goes into creating effective brand names... Read more
24 Jan 2022
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39mins
In Conversation: Brand Naming with Lexicon's David Placek
In Conversation: Brand Naming with Lexicon's David Placek
Focus Lab's CEO Bill Kenney chats with David Placek, President and Founder of Lexicon Branding, about his career in nami... Read more
14 Jun 2021
•
18mins
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354: How to Break Into the Brand Naming Industry w/ David Placek, Lexicon Branding [Espresso Shots]
354: How to Break Into the Brand Naming Industry w/ David Placek, Lexicon Branding [Espresso Shots]
David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vis... Read more
8 Jan 2020
•
16mins
236: What It’s Like to Build Iconic Global Brands w/ David Placek, Lexicon Branding [Main T4C episode]
236: What It’s Like to Build Iconic Global Brands w/ David Placek, Lexicon Branding [Main T4C episode]
David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vis... Read more
22 Aug 2019
•
29mins
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235: How to Find a Career You Love After Graduation w/ David Placek, Lexicon Branding [K-Cup SingleShot]
235: How to Find a Career You Love After Graduation w/ David Placek, Lexicon Branding [K-Cup SingleShot]
David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vis... Read more
21 Aug 2019
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4mins
234: Where ‘Curiosity’ Trumps Marketing Majors w/ David Placek, Lexicon Branding [K-Cup SingleShot]
234: Where ‘Curiosity’ Trumps Marketing Majors w/ David Placek, Lexicon Branding [K-Cup SingleShot]
David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vis... Read more
20 Aug 2019
•
3mins
233: How ‘Swiffer’ Got Its Name & Generated $100m in Sales Overnight w/ David Placek, Lexicon Branding [K-Cup DoubleShot]
233: How ‘Swiffer’ Got Its Name & Generated $100m in Sales Overnight w/ David Placek, Lexicon Branding [K-Cup DoubleShot]
David Placek, founder and president of Lexicon Branding, is responsible for driving Lexicon’s strategic and creative vis... Read more
19 Aug 2019
•
5mins
Episode 53: David Placek of Lexicon Branding
Episode 53: David Placek of Lexicon Branding
How did your favorite car get its name? We talk about the secrets of naming cars—and almost every other product in the w... Read more
10 Feb 2016
•
47mins
