Leticia Moran's guest appearances

Leticia Moran

It's No Secret with Dr T.

Podiatry Legends Podcast

Wilson Lawrence

Jeffrey Tho

Nicky Jurd

Jay Henderson

Jesse Cole

Fern Kazlow

Deb Johnstone

Simon Bartold

Christine Franklin

Jesse Green

Patrick McEneaney

Sam Harrop

Donna Patane

Dr Patrick McEneaney

Chris Desmond

OwlTail

Have you ever looked at a competitor's podiatry business and thought, geez, everything about their business seems so professional? There's a good chance your potential patients are thinking the same thing if you have.    When it comes to developing your business brand and credibility, I highly recommend engaging the services of a top-notch Graphic Designer. Today, my guest is Leticia Moran from Moran Creative, who has been responsible for all my current logos, etc., over the past eight or so years.  In this episode, we discuss:  Brand Consistency.  Developing your brand asset. What Fiverr does not offer.  Credibility with your patients and instilling confidence. Logo orientation and Social Media. What is a STYLE GUIDE? Using a graphic designer sooner rather than later saves you money and time long-term.  Patients can tell when you've gone cheap; it's obvious.  Developing a new brand versus re-branding.  Knowing when it's time to re-brand and leave the past behind.   "Your logo is a reflection of your business confidence, professionalism and integrity".  Final Tip When you approach a graphic designer, think about your ideal outcome. Do you want a redesign or a new logo and approach them with a clear plan.  If you want to connect with Leticia Moran, you can email her at leticia@lmcreative.com.au, on LinkedIn, or direct message her, as she is in the Podiatry Business Owners Club on Facebook.   Podiatry Advising &amp; Mentoring Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.  ONLINE CALENDAR Youtube I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor &amp; Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.  If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

Have you ever looked at a competitor's podiatry business and thought, geez, everything about their business seems so professional? There's a good chance your potential patients are thinking the same thing if you have.    When it comes to developing your business brand and credibility, I highly recommend engaging the services of a top-notch Graphic Designer. Today, my guest is <a href="https://www.linkedin.com/in/leticia-moran-a86821105/" rel="noopener nofollow" target="_blank">Leticia Moran from Moran Creative</a>, who has been responsible for all my current logos, etc., over the past eight or so years.  In this episode, we discuss: <ul> <li>Brand Consistency. </li> <li>Developing your brand asset.</li> <li>What Fiverr does not offer. </li> <li>Credibility with your patients and instilling confidence.</li> <li>Logo orientation and Social Media.</li> <li>What is a STYLE GUIDE?</li> <li>Using a graphic designer sooner rather than later saves you money and time long-term. </li> <li>Patients can tell when you've gone cheap; it's obvious. </li> <li>Developing a new brand versus re-branding. </li> <li>Knowing when it's time to re-brand and leave the past behind. </li> </ul> "Your logo is a reflection of your business confidence, professionalism and integrity".  Final Tip When you approach a graphic designer, think about your ideal outcome. Do you want a redesign or a new logo and approach them with a clear plan.  If you want to connect with Leticia Moran, you can email her at <a href="mailto:leticia@lmcreative.com.au">leticia@lmcreative.com.au</a>, on <a href="https://www.linkedin.com/in/leticia-moran-a86821105/" rel="noopener nofollow" target="_blank">LinkedIn</a>, or direct message her, as she is in the <a href="https://www.facebook.com/groups/podiatrybusinessownersclub" rel="noopener nofollow" target="_blank">Podiatry Business Owners Club</a> on Facebook.  Podiatry Advising &amp; Mentoring Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at <a href="mailto:tf@tysonfranklin.com" rel="nofollow">tf@tysonfranklin.com</a>; otherwise, look at my <a href="https://www.tysonfranklin.com/Coaching" rel="nofollow" target="_blank">Mentoring</a> page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me.  <a href="https://calendly.com/tysonfranklin/freecoaching30" rel="noopener nofollow" target="_blank">ONLINE CALENDAR</a> Youtube I upload all my educational and podcast videos to my <a href="https://www.youtube.com/channel/UCJYxF9848YyoSpJj0Ie8-2w" rel="noopener nofollow" target="_blank">Youtube channel, Tyson E Franklin - Podiatry Advisor &amp; Mentor</a>. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded.  If you want to connect with like-minded, positive podiatrists, consider joining the <a href="https://www.facebook.com/groups/podiatrybusinessownersclub" rel="noopener nofollow" target="_blank">Podiatry Business Owners Club</a> on Facebook.

207 - Leticia Moran is My Graphic Designer

Leticia Moran has been a Graphic Designer for twenty-three years specialising in corporate print related logos, branding and everything that follows on from that. Leticia is my Graphic Designer and is responsible for all my logos, branding and artwork. On this episode, we discuss the benefits of having a real-life graphic designer as part of your advisory team and why they are just as important as your legal and financial advisors.  If you're serious about growing your small business, look at what big businesses are doing. Yes, they use online graphics services, but when it comes to long-term business strategy and direction they have a graphic designer on deck, and you should be thinking the same way.  On this episode we discuss:  2:20 - What is a Graphic Designer 3:10 - What's the difference between using for a graphic designer and Canva, or other programs yourself at home? The simple answer has a lot to do with saving time, which in turn saves you money.  "You build a relationship with your graphic designer and together you go on a journey." 5:10 - Has Fiverr affected the graphic design industry? 6:30 - Why using a graphic designer is an investment in your brand. They help keep everything in check, something you do not get using an online service.  7:50 - A Graphic Designer will help bring consistency between your brands and sub-brands.   9:35 - What is a logo suite?  (Fonts, colours, various formats, etc.). A good LOGO should be able to be viewed at the size of a button 10:20 - Style Guides keep the brand consistent regardless of where it is being used. (Business cards to billboards) 13:40 - Why meeting with a client one-on-one is so essential and the benefits you won't get using Fiverr. (Email, phone, Zoom, face-to-face) 14:21 - Taglines 15:25 - Avoiding copywriter infringements. Leticia helps to get inside your head to create originality.  20:00 - What it was like working with the Matilda Brewing Company and creating the Beez Neez logo.  "Big companies use Graphic Designers and not Fiverr because they respect their brand integrity".  25:20 - When people engage a graphic designer it all starts with a Briefing Sheet.   What do you like and dislike (colours, shapes, etc.) Are you creating a new brand or rebranding Do you want to keep some aspects of your old brand what direction are you taking the business.  Has the ideal client shifted and so has the brand  27:30 - The Concept Stage: During this stage, the graphic designer will give the client feedback about colours, icons, etc 29:30 - Different industries have certain colours and images (i.e., Dentistry - tooth Image). However, a graphic designer can assist you in thinking outside the box. For example, Sunbird Orthodontics in Cairns purchased a business under a different name, which was outdated, so they decided to rebrand the name and everything else that went with it. A Sunbird was relevant to them and so they used it in all the rebranding and it really stands out. Plus it invokes a happy feeling. 34:30 - Why I was a good client. I was good at explaining what I liked and didn't like. There was a lot of clarity, plus we have developed a relationship over time, and now Leticia understands my business objectives.  35:50 - A graphic designer is a GUARDIAN of people's brands.  38:10 - Logo and Brand Audits There is an initial outlay financially for a graphic designer, but it's not as expensive as you may think and it's an investment in your business. A good logo has integrity and longevity.  Monday Morning Tip Go online and do your research. Look at competitors do, locally and worldwide. Look at colours, styles, fonts and develop a bucket of ideas before you have a meeting with the Graphic Designer  If you have any questions about this podcast episode, please contact me at tf@tysonfranklin.com, or you can connect with Leticia Moran via email at leticia@lmcreative.com.au You can also connect with Leticia on LINKEDIN and Instagram @leticiamorancreative  If you're a podiatrist, or a person that's open to new ideas and like to think out of the box, check out the Podiatry Legends Podcast.  FREE DOWNLOAD:  First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.  12 Secrets to Get More People Through Your Front Door Other Episodes You May Enjoy:  140 - Branding Mistakes with Dr Fern Kazlow (Part 1)

Leticia Moran has been a Graphic Designer for twenty-three years specialising in corporate print related logos, branding and everything that follows on from that. Leticia is my Graphic Designer and is responsible for all my logos, branding and artwork. On this episode, we discuss the benefits of having a real-life graphic designer as part of your advisory team and why they are just as important as your legal and financial advisors.  If you're serious about growing your small business, look at what big businesses are doing. Yes, they use online graphics services, but when it comes to long-term business strategy and direction they have a graphic designer on deck, and you should be thinking the same way.  On this episode we discuss:  2:20 - What is a Graphic Designer 3:10 - What's the difference between using for a graphic designer and Canva, or other programs yourself at home? The simple answer has a lot to do with saving time, which in turn saves you money.  "You build a relationship with your graphic designer and together you go on a journey." 5:10 - Has Fiverr affected the graphic design industry? 6:30 - Why using a graphic designer is an investment in your brand. They help keep everything in check, something you do not get using an online service.  7:50 - A Graphic Designer will help bring consistency between your brands and sub-brands.   9:35 - What is a logo suite?  (Fonts, colours, various formats, etc.). A good LOGO should be able to be viewed at the size of a button 10:20 - Style Guides keep the brand consistent regardless of where it is being used. (Business cards to billboards) 13:40 - Why meeting with a client one-on-one is so essential and the benefits you won't get using Fiverr. (Email, phone, Zoom, face-to-face) 14:21 - Taglines 15:25 - Avoiding copywriter infringements. Leticia helps to get inside your head to create originality.  20:00 - What it was like working with the Matilda Brewing Company and creating the Beez Neez logo.  "Big companies use Graphic Designers and not Fiverr because they respect their brand integrity".  25:20 - When people engage a graphic designer it all starts with a Briefing Sheet.  <ul> <li>What do you like and dislike (colours, shapes, etc.)</li> <li>Are you creating a new brand or rebranding</li> <li>Do you want to keep some aspects of your old brand</li> <li>what direction are you taking the business. </li> <li>Has the ideal client shifted and so has the brand</li> </ul> 27:30 - The Concept Stage: During this stage, the graphic designer will give the client feedback about colours, icons, etc 29:30 - Different industries have certain colours and images (i.e., Dentistry - tooth Image). However, a graphic designer can assist you in thinking outside the box. For example, Sunbird Orthodontics in Cairns purchased a business under a different name, which was outdated, so they decided to rebrand the name and everything else that went with it. A Sunbird was relevant to them and so they used it in all the rebranding and it really stands out. Plus it invokes a happy feeling. 34:30 - Why I was a good client. I was good at explaining what I liked and didn't like. There was a lot of clarity, plus we have developed a relationship over time, and now Leticia understands my business objectives.  35:50 - A graphic designer is a GUARDIAN of people's brands.  38:10 - Logo and Brand Audits There is an initial outlay financially for a graphic designer, but it's not as expensive as you may think and it's an investment in your business. A good logo has integrity and longevity.  Monday Morning Tip Go online and do your research. Look at competitors do, locally and worldwide. Look at colours, styles, fonts and develop a bucket of ideas before you have a meeting with the Graphic Designer  If you have any questions about this podcast episode, please contact me at <a href="mailto:tf@tysonfranklin.com" rel="nofollow">tf@tysonfranklin.com</a>, or you can connect with Leticia Moran via email at <a href="mailto:leticia@lmcreative.com.au" rel="nofollow">leticia@lmcreative.com.au</a> You can also connect with Leticia on <a href="https://www.linkedin.com/in/leticia-moran-a86821105/" rel="nofollow" target="_blank">LINKEDIN</a> and Instagram @leticiamorancreative  If you're a podiatrist, or a person that's open to new ideas and like to think out of the box, check out the <a href="https://www.tysonfranklin.com/podcast/podiatry-legends" rel="nofollow" target="_blank">Podiatry Legends Podcast</a>.  FREE DOWNLOAD: <a href="https://www.tysonfranklin.com/news/blog/1117-free-chapter-from-it-s-no-secret-there-s-money-in-small-business" rel="nofollow" target="_blank"> First 16 Pages of My Book</a> – It’s No Secret There’s Money in Small Business. If you're a Podiatrist you may prefer to order my first book; <a href="https://www.tysonfranklin.com/its-no-secret-theres-money-in-podiatry" rel="nofollow" target="_blank">It's No Secret There's Money In Podiatry</a>.  <a href="https://www.tysonfranklin.com/12-secrets" rel="nofollow" target="_blank">12 Secrets to Get More People Through Your Front Door</a> Other Episodes You May Enjoy: <a href="https://www.tysonfranklin.com/news/podcast/6143-140-branding-mistakes-part-1-with-dr-fern-kazlow" rel="nofollow" target="_blank"> 140 - Branding Mistakes with Dr Fern Kazlow (Part 1)</a>

151- The Long-Term Business Benefits of Using A Graphic Designer with Leticia Moran 