Melinda Coss's guest appearances

Melinda Coss

The Rachael Pontillo Show

Entrepreneur’s Inner Game Podcast

Green Beauty Conversations by Formula Botanica

Michele PW

Omar Zenhom

Trevor Cates

Aviva Romm

Richard C. Wilson

John Lee Dumas

Danny Iny

Howard Jacobson

Michael Zipursky

Steve Gordon

Steve Olsher

Michael Breus

Kellyann Petrucci

Bob Burg

Jo Chidley

OwlTail

Knowing how to price your skincare products is one of the most important factors in getting a viable beauty business off the ground. You're passionate about natural skincare formulation, but are you guilty of shirking the numbers? It's all too easy to get our heads in the pot enjoying making skincare but forget the nuts and bolts of running and growing a business, such as profit, retail and wholesale margins. Spreadsheets not just formulae sheets should be your number one priority once you've decided to make a serious business out of your skincare products. To help talk you through the numbers and how to factor enough wiggle room into your margins, we welcome a familiar face in the skincare business world, Melinda Coss. A several times entrepreneur and pioneer in the natural beauty industry, and experienced skincare business mentor, Melinda walks us through the most important things to think about in pricing skincare products. She takes us from working out the unit cost of products to the percentages retailers and distributors might expect and which you have to factor in. We don't speak accounting jargon but we do recommend hitting replay so you can take down notes as Melinda packs in a lot of advice for new skincare entrepreneurs. This episode is a goldmine if you're currently doing back of the envelope or worse, finger in the wind accounting in working out how to price your skincare products. So get your notebook open, and dust off your ability to do percentages. However, don't worry as you're in good company; Melinda has run and sold several successful businesses and says that with some help, savvy and willingness to learn, the number crunching can become second nature. In this episode, you'll learn:  Why working out your reasons for wanting to run a skincare business are key to understanding what profits you wish to make, or, simply put, why your mindset makes your market; How your branding and your brand's positioning in the market are critical to determining how to price your products at a level that meets consumer expectations; Why natural and organic skincare is rarely cheap; How a 'time and motion' analysis of every cost aspects of your activities in producing products will give you the insights on which to base pricing; and Find out how and when it makes sense to run discounts and other incentives like 'buy one, get on free', or to offer free shipping.  Melinda doesn't talk in abstract terms. She runs through some ballpark percentages that you should be aiming for when working out how to price skincare products and gives examples of other key facts and figures you need to know to run a business. Key takeouts about how to price your skincare products include:  Take time to work out what you wish or need to earn from your business in its first year. On that basis, you can make the financial and production forecasts required; Work out in minute detail your unit costs, not forgetting to factor in your hourly rate and everything relating to packaging down to the sellotape! Then, add on 70% and you'll arrive at your base trade costs. After that, add on 7% for contingencies so you ensure you have some leeway for costs you've not envisaged up front; and Remember that your figures are your most important tool. Business is about making money whatever the passion that lies behind it.  More on Melinda Coss Find out more about Melinda Coss's Ultimate Skincare Business Masterclass, a six-month programme which starts in January 2019. It covers not only the financial aspects of your skincare business, but also takes you through an intensive training programme to get your business dream from paper to reality. Use the Formula Botanica affiliate link entering the code Hello Success to claim £500 off the Skincare Group Masterclass if you book before the 6th of November, subject to availability of places. Melinda Coss website. Melinda Coss Skincare Mastermind on Facebook. Melinda Coss on Twitter. Listen, Download and Subscribe to Green Beauty Conversations Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.

Knowing how to price your skincare products is one of the most important factors in getting a viable beauty business off the ground. You're passionate about natural skincare formulation, but are you guilty of shirking the numbers? It's all too easy to get our heads in the pot enjoying making skincare but forget the nuts and bolts of running and growing a business, such as profit, retail and wholesale margins. Spreadsheets not just formulae sheets should be your number one priority once you've decided to make a serious business out of your skincare products. To help talk you through the numbers and how to factor enough wiggle room into your margins, we welcome a familiar face in the skincare business world, Melinda Coss. A several times entrepreneur and pioneer in the natural beauty industry, and experienced skincare business mentor, Melinda walks us through the most important things to think about in pricing skincare products. She takes us from working out the unit cost of products to the percentages retailers and distributors might expect and which you have to factor in. We don't speak accounting jargon but we do recommend hitting replay so you can take down notes as Melinda packs in a lot of advice for new skincare entrepreneurs. This episode is a goldmine if you're currently doing back of the envelope or worse, finger in the wind accounting in working out how to price your skincare products. So get your notebook open, and dust off your ability to do percentages. However, don't worry as you're in good company; Melinda has run and sold several successful businesses and says that with some help, savvy and willingness to learn, the number crunching can become second nature. In this episode, you'll learn: <ul> <li>Why working out your reasons for wanting to run a skincare business are key to understanding what profits you wish to make, or, simply put, why your mindset makes your market;</li> <li>How your branding and your brand's positioning in the market are critical to determining how to price your products at a level that meets consumer expectations;</li> <li>Why natural and organic skincare is rarely cheap;</li> <li>How a 'time and motion' analysis of every cost aspects of your activities in producing products will give you the insights on which to base pricing; and</li> <li>Find out how and when it makes sense to run discounts and other incentives like 'buy one, get on free', or to offer free shipping.</li> </ul> Melinda doesn't talk in abstract terms. She runs through some ballpark percentages that you should be aiming for when working out how to price skincare products and gives examples of other key facts and figures you need to know to run a business. Key takeouts about how to price your skincare products include: <ul> <li>Take time to work out what you wish or need to earn from your business in its first year. On that basis, you can make the financial and production forecasts required;</li> <li>Work out in minute detail your unit costs, not forgetting to factor in your hourly rate and everything relating to packaging down to the sellotape!</li> <li>Then, add on 70% and you'll arrive at your base trade costs. After that, add on 7% for contingencies so you ensure you have some leeway for costs you've not envisaged up front; and</li> <li>Remember that your figures are your most important tool. Business is about making money whatever the passion that lies behind it.</li> </ul> More on Melinda Coss Find out more about Melinda Coss's <a href="http://skincarebusinessmasterclass.com/formulabotanica" rel="nofollow" target="_blank">Ultimate Skincare Business Masterclass</a>, a six-month programme which starts in January 2019. It covers not only the financial aspects of your skincare business, but also takes you through an intensive training programme to get your business dream from paper to reality. Use the <a href="http://skincarebusinessmasterclass.com/formulabotanica" rel="nofollow" target="_blank">Formula Botanica affiliate link</a> entering the code Hello Success to claim £500 off the Skincare Group Masterclass if you book before the 6th of November, subject to availability of places. <a href="http://skincarebusinessmasterclass.com/" rel="nofollow" target="_blank">Melinda Coss website</a>. Melinda Coss <a href="https://www.facebook.com/groups/MelindaCossMastermind/" rel="nofollow" target="_blank">Skincare Mastermind on Facebook</a>. Melinda Coss on <a href="https://twitter.com/melindacoss?lang=en" rel="nofollow" target="_blank">Twitter</a>. Listen, Download and Subscribe to Green Beauty Conversations Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on <a href="https://www.facebook.com/FormulaBotanica/" rel="nofollow" target="_blank">Facebook</a>, <a href="https://twitter.com/formulabotanica" rel="nofollow" target="_blank">Twitter</a> and <a href="https://www.instagram.com/formulabotanica/" rel="nofollow" target="_blank">Instagram</a>.

EP21. Melinda Coss on How to Price your Skincare Products

Melinda Coss created the largest handmade soap company in the UK before selling it in 2004 and moving to France. Melinda now runs business training and mentoring programs internationally for new business entrepreneurs, from conceptualizing an idea to major international distribution. She is the bestselling author of 27 internationally published books on crafts including three dedicated to soap-making. Listen in as she talks about:  Why confidence and courage are the keys to successful entrepreneurship Why Focus is crucial to turn your business idea into something that works How moving out of your comfort zone will help you grow more The importance of being incredibly honest with yourself about your strengths and weaknesses How supported team members also play a vital role in your business success Why opening up your mind to new ideas can help you improve your business model The Key to going for it and taking huge leaps of faith along the way Her no. 1 Mindset Tip to creating a winning inner game to enjoying a successful business  Smash Your Income Glass Ceiling To Attract More Clients And Money… without doing more marketing! Click here for Free Video Training. P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks! Nina x

Melinda Coss created the largest handmade soap company in the UK before selling it in 2004 and moving to France. Melinda now runs business training and mentoring programs internationally for new business entrepreneurs, from conceptualizing an idea to major international distribution. She is the bestselling author of 27 internationally published books on crafts including three dedicated to soap-making. Listen in as she talks about: <ul> <li>Why confidence and courage are the keys to successful entrepreneurship</li> <li>Why Focus is crucial to turn your business idea into something that works</li> <li>How moving out of your comfort zone will help you grow more</li> <li>The importance of being incredibly honest with yourself about your strengths and weaknesses</li> <li>How supported team members also play a vital role in your business success</li> <li>Why opening up your mind to new ideas can help you improve your business model</li> <li>The Key to going for it and taking huge leaps of faith along the way</li> <li>Her no. 1 Mindset Tip to creating a winning inner game to enjoying a successful business</li> </ul> Smash Your Income Glass Ceiling To Attract More Clients And Money… without doing more marketing! Click here for <a href="https://www.ninacooke.co.uk/freevideotraining" rel="noopener noreferrer nofollow" target="_blank">Free Video Training</a>. P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks! Nina x

#46: Melinda Coss:  How To Take Big Bold Action To Grow Your Business

Something I noticed with some of my earlier students was that even though they learned how to make amazing and effective skincare products for themselves, they didn't yet have the confidence to make them for other people--let along launch a skincare brand!  Read more at http://www.holisticallyhaute.com/2016/05/finding-confidence-launch-skincare-brand-interview-melinda-coss.htmlThe Law of Attraction is at it again.Oftentimes the students or clients we attract are a reflection of thoughts going on about ourselves in our own minds that we personally need to work out. Funny how the Law of Attraction brings others into our lives to serve as our teachers and mirrors--even if we're the ones who are supposed to teach. Anyway, these students caused me to take a look at my own thoughts surrounding creating skincare products for others--and I realized that I too had a lot of these same confidence issues when I first started.Once I learned how to make my own boutique skincare products that were right for my skin, I found that my skin looked and felt better than it ever had before. In fact, whenever I was asked to try someone else's products, my skin would get angry and let me know with a rash or breakout (this is one of the reasons I stopped doing product reviews!). And I'd brag about it. A lot. To anyone who would listen. And of course, people starting asking me if I could make products for them.I'd make excuses about how I only knew how to make products for MY skin, and everyone's skin is different, and this and that, and on and on. Finally I overcame these self-imposed barriers and started making custom products for my clients--and haven't looked back. Many people observe me to be a fairly confident person--and I consider myself a confident person. So what was my hang up?What I've found for myself--being totally transparent here--is that no matter how much I study, research, practice, teach, write, or experience, I still have fears that I don't know enough. Today's episode is all about finding confidence--specifically confidence to launch a skincare brand.Click HERE to read more and watch the video.It sounds huge, doesn't it? I mean, it's such a huge topic that I felt compelled to ask soap-making legend and international skincare entrepreneur guru, Melinda Coss for her advice on how to find the confidence within to put yourself out there to launch a skincare brand. I've presented several webinars lately, many of them just for aestheticians. The questions asked during and after these webinars are primarily from aestheticians not wondering how to make skincare products, but worrying that the products they make won't be as good or effective as the 'professional' brands they use and sell in their practices. And of course there's the age old concern "I'm afraid I'll screw it up and someone will have a bad reaction." These are valid concerns!The good news is that finding the confidence to launch a skincare brand as an aesthetician or other skincare practitioner is much easier than you'd think. In fact, when Melinda said what she thought about it, I'm not gonna lie--I had a mix of an 'aha!' and 'duuuhhhhh' moment.About Melinda Coss:Melinda Coss is widely credited with pioneering the cold process soap making movement in Europe and in the 90s she created what became the largest hand made soap company in the UK before selling it in 2004 and moving to France.Melinda now runs business training and mentoring programs for skincare entrepreneurs  taking them on a journey she took herself, all the way from the kitchen to major international distribution.Melinda is the bestselling author of 27 internationally published books on crafts including three dedicated to soap making.  She has also helped to set up three social enterprises in rural Africa.For more information, and to learn more about Melinda's amazing mentoring program, click HERE. (affiliate link)Do you want to launch a skincare brand?The first step is to learn how to create beautiful, luxurious, professional quality skincare products. I can teach you how to do that online, in the comfort of your own home, in just 6 weeks. Our next semester starts soon, LIVE.Go to www.createyourskincare.com for more information and to enroll!Read the full post and leave a comment here: http://www.holisticallyhaute.com/2016/05/finding-confidence-launch-skincare-brand-interview-melinda-coss.html

Something I noticed with some of my earlier students was that even though they learned how to make amazing and effective skincare products for themselves, they didn't yet have the confidence to make them for other people--let along launch a skincare brand!  Read more at <a href="http://www.holisticallyhaute.com/2016/05/finding-confidence-launch-skincare-brand-interview-melinda-coss.html" rel="nofollow" target="_blank">http://www.holisticallyhaute.com/2016/05/finding-confidence-launch-skincare-brand-interview-melinda-coss.html</a> The Law of Attraction is at it again. Oftentimes the students or clients we attract are a reflection of thoughts going on about ourselves in our own minds that we personally need to work out. Funny how the Law of Attraction brings others into our lives to serve as our teachers and mirrors--even if we're the ones who are supposed to teach. Anyway, these students caused me to take a look at my own thoughts surrounding creating skincare products for others--and I realized that I too had a lot of these same confidence issues when I first started. Once I learned how to make my own boutique skincare products that were right for my skin, I found that my skin looked and felt better than it ever had before. In fact, whenever I was asked to try someone else's products, my skin would get angry and let me know with a rash or breakout (this is one of the reasons I stopped doing product reviews!). And I'd brag about it. A lot. To anyone who would listen. And of course, people starting asking me if I could make products for them. I'd make excuses about how I only knew how to make products for MY skin, and everyone's skin is different, and this and that, and on and on. Finally I overcame these self-imposed barriers and started making custom products for my clients--and haven't looked back. Many people observe me to be a fairly confident person--and I consider myself a confident person. So what was my hang up? What I've found for myself--being totally transparent here--is that no matter how much I study, research, practice, teach, write, or experience, I still have fears that I don't know enough.  Today's episode is all about finding confidence--specifically confidence to launch a skincare brand. Click <a href="http://www.holisticallyhaute.com/2016/05/finding-confidence-launch-skincare-brand-interview-melinda-coss.html" rel="nofollow" target="_blank">HERE</a> to read more and watch the video. It sounds huge, doesn't it? I mean, it's such a huge topic that I felt compelled to ask soap-making legend and international skincare entrepreneur guru, Melinda Coss for her advice on how to find the confidence within to put yourself out there to launch a skincare brand. I've presented several webinars lately, many of them just for aestheticians. The questions asked during and after these webinars are primarily from aestheticians not wondering how to make skincare products, but worrying that the products they make won't be as good or effective as the 'professional' brands they use and sell in their practices. And of course there's the age old concern "I'm afraid I'll screw it up and someone will have a bad reaction." These are valid concerns! The good news is that finding the confidence to launch a skincare brand as an aesthetician or other skincare practitioner is much easier than you'd think. In fact, when Melinda said what she thought about it, I'm not gonna lie--I had a mix of an 'aha!' and 'duuuhhhhh' moment. About Melinda Coss: Melinda Coss is widely credited with pioneering the cold process soap making movement in Europe and in the 90s she created what became the largest hand made soap company in the UK before selling it in 2004 and moving to France. Melinda now runs business training and mentoring programs for skincare entrepreneurs  taking them on a journey she took herself, all the way from the kitchen to major international distribution. Melinda is the bestselling author of 27 internationally published books on crafts including three dedicated to soap making.  She has also helped to set up three social enterprises in rural Africa. For more information, and to learn more about Melinda's amazing mentoring program, click <a href="http://www.melindacoss.com/16weeks/?affiliates=5" rel="nofollow" target="_blank">HERE</a>. (affiliate link) Do you want to launch a skincare brand? The first step is to learn how to create beautiful, luxurious, professional quality skincare products. I can teach you how to do that online, in the comfort of your own home, in just 6 weeks. Our next semester starts soon, LIVE. Go to <a href="http://www.createyourskincare.com" rel="nofollow" target="_blank">www.createyourskincare.com</a> for more information and to enroll! Read the full post and leave a comment here: <a href="http://www.holisticallyhaute.com/2016/05/finding-confidence-launch-skincare-brand-interview-melinda-coss.html" rel="nofollow" target="_blank">http://www.holisticallyhaute.com/2016/05/finding-confidence-launch-skincare-brand-interview-melinda-coss.html</a>

Want to Launch A Skincare Brand? Confidence Tips from Melinda Coss