Jennifer Schaller's guest appearances

Jennifer Schaller

Legal Marketing 2.0 Podcast

Law Firm Marketing Catalyst

Chris Walker

Jennifer Johnson

Heidi Gardner

Dave Roberts

Craig Brown

John Simpson

Brynne Tillman

Tim Corcoran

David Brown

Carla Johnson

Bob Robertson

Ryan King

Anthony Geraci

Evan Schwartz

Jennifer Ellis

OwlTail

Megan Braverman

What you’ll learn in this episode:  The pros and cons of a virtual office. The biggest challenges of working remotely. Transitioning your technology to a virtual “platform.” Advice for firms considering going remote. What to ask prospective employees to ensure they’re a fit for remote work.  About Jennifer Schaller: Jennifer Schaller, Esq. is the Managing Director and co-founder of The National Law Review online edition. Prior to The National Law Review, Jennifer was in-house counsel/director at CNA Surety. She also served in various marketing and business development roles as Vice President of Aon Services Group. Jennifer started her legal career as an insurance coverage attorney with SmithAmundsen, LLC in Chicago, and in risk management at various insurance organizations.  About Megan Braverman: Megan Braverman, Principal of Berbay Marketing &amp; PR, has gained a reputation as a strategic asset for law firms and other professional service firms. She is recognized for her ability to execute marketing campaigns that surpass business goals by immersing herself in clients’ operations and identifying their points of differentiation in order generate awareness and reinforce credibility.  Additional resources: Jennifer Schaller:  LinkedIn Twitter   Megan Braverman:  LinkedIn Instagram  Facebook Twitter   Episode Transcript

What you’ll learn in this episode: <ul> <li>The pros and cons of a virtual office.</li> <li>The biggest challenges of working remotely.</li> <li>Transitioning your technology to a virtual “platform.”</li> <li>Advice for firms considering going remote.</li> <li>What to ask prospective employees to ensure they’re a fit for remote work.</li> </ul> About Jennifer Schaller: Jennifer Schaller, Esq. is the Managing Director and co-founder of The National Law Review online edition. Prior to The National Law Review, Jennifer was in-house counsel/director at CNA Surety. She also served in various marketing and business development roles as Vice President of Aon Services Group. Jennifer started her legal career as an insurance coverage attorney with SmithAmundsen, LLC in Chicago, and in risk management at various insurance organizations.  About Megan Braverman: Megan Braverman, Principal of Berbay Marketing &amp; PR, has gained a reputation as a strategic asset for law firms and other professional service firms. She is recognized for her ability to execute marketing campaigns that surpass business goals by immersing herself in clients’ operations and identifying their points of differentiation in order generate awareness and reinforce credibility.  Additional resources: Jennifer Schaller: <ul> <li><a href="https://www.linkedin.com/in/jenniferschaller/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://www.twitter.com/natlawreview" rel="nofollow" target="_blank">Twitter</a></li> </ul>  Megan Braverman: <ul> <li><a href="http://www.linkedin.com/in/mbraverman" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://www.instagram.com/berbaypr/" rel="nofollow" target="_blank">Instagram</a></li> <li><a href="https://redirect.viglink.com/?format=go&amp;jsonp=vglnk_160141266191511&amp;key=0d3176c012db018d69225ad1c36210fa&amp;libId=kfofmd8f0102jqns000DA7z0qkqse&amp;subId=693c851375379a3222f48946660ed545&amp;cuid=693c851375379a3222f48946660ed545&amp;loc=https%3A%2F%2Fwww.berbay.com%2Fpodcasts%2Fmegan-braverman-2%2F&amp;v=1&amp;out=https%3A%2F%2Fwww.facebook.com%2Fberbaycorp&amp;ref=https%3A%2F%2Fwww.berbay.com%2Fpodcast%2F&amp;title=Podcast%3A%20Press%20Conferences%3A%20Tactics%20to%20Ensure%20Success%20%7C%20Berbay%20Marketing%20%26%20PR%20%7C%20Los%20Angeles%20CA&amp;txt=" rel="nofollow" target="_blank"> Facebook</a></li> <li><a href="https://twitter.com/BerbayPR" rel="nofollow" target="_blank">Twitter</a></li> </ul> <a href="https://www.berbay.com/transcripts/episode-87-taking-the-jump-to-virtual-with-jennifer-schaller-managing-director-of-the-national-law-review-and-megan-braverman-principal-of-berbay-marketing-public-relations/" rel="nofollow" target="_blank"> Episode Transcript</a>

Episode 87: Taking the Jump to Virtual with Jennifer Schaller, Managing Director of The National Law Review and Megan Braverman, Principal of Berbay Marketing & Public Relations

Content marketing is ultimately thought leadership marketing in which you are sharing your knowledge and expertise through content.  Lawyers and law firms need to have a goal and a structure behind their thought leadership content marketing strategy. If it’s just people writing stuff, it tends to be more scattered and is less likely to get accomplished consistently. It takes a collaborative effort and people need to keep goals in mind for each piece of content produced. This includes an understanding of SEO concepts which encourages them to write longer pieces that go deeper into topics. You have to begin with the end in mind. Consider who you want your audience to be and then cater the topics you write about to these clients and prospects. Start by thinking about what people are asking you, considering the geographic region you’re targeting, or writing for the audience within your industry. Also, remember that it’s more important to have the right people reading your content rather than a lot of the wrong people.

Content marketing is ultimately thought leadership marketing in which you are sharing your knowledge and expertise through content.  Lawyers and law firms need to have a goal and a structure behind their thought leadership content marketing strategy. If it’s just people writing stuff, it tends to be more scattered and is less likely to get accomplished consistently. It takes a collaborative effort and people need to keep goals in mind for each piece of content produced. This includes an understanding of SEO concepts which encourages them to write longer pieces that go deeper into topics. You have to begin with the end in mind. Consider who you want your audience to be and then cater the topics you write about to these clients and prospects. Start by thinking about what people are asking you, considering the geographic region you’re targeting, or writing for the audience within your industry. Also, remember that it’s more important to have the right people reading your content rather than a lot of the wrong people.

Ep. 40: Thought Leadership Marketing With National Law Review's Jennifer Schaller