Craig Nishizaki's guest appearances

Craig Nishizaki

Sales Success Stories

UX Cake

Daily Sales Tips

Tony Robbins

DeJuan Brown

Scott Baker

Don Norman

Chris McKenzie

Jeff Zelaya

Jeff Bajorek

Scott Ingram

Camille Clemons

John Maeda

Tyler Lessard

Steve Woods

Jason Bay

Dave Schwartz

Leila Mozaffarian

OwlTail

This week we're talking about UX Strategy, and UX Strategy Sprints. The term UX Strategy gets defined in different ways by experts across our discipline. I like to define UX Strategy at it’s simplest, highest level as identifying business objectives and user needs to create a vision that aligns those two things. And while that might sound simple, getting to that vision for a product or a service is anything but simple.  My guest today is Craig Nishizaki, Head of Business for UpTop, a User Experience Design and Development agency based in Seattle. Craig's perspective coming from the business side of UX can really help us understand how to sell and drive the creation of UX Strategies at organizations that might not be familiar with the true value of UX.Connect with CraigLinkedinUpTopCraig Nishizaki is Head of Business for UpTop, a User Experience Design and Development agency based in Seattle.Over the past 12 years Craig has worked on the business-side of UX: in business development, account direction, strategy, and leadership. In that time, Craig has honed his understanding of the value of UX and how to convey that value to business leaders, to help them create change, innovation, and impact for their organizations. Seeing UX through the lens of a business leader, identifying how to reduce friction and create value are what Craig loves about what he does on a daily basis. "Gaining a solid understanding of the problems that a new solution, technology or approach can solve, effectively communicating that value proposition, and seeing our clients realize the positive results really stirs my cocoa!"**If you enjoy this podcast, there are some really simple ways you can help us: follow us on twitter - like and reshare our postssubscribe to the newsletter for updates and bonus contentshare this episode, or any of our episodes, with a friend. rate &amp; review us on Apple Podcast or iTunes on desktop!Listen Apple | Spotify | Google | WebsiteConnect with UX Cake! leigharredondo.com | Facebook | Twitter | Instagram | Linked InSupport this show http://supporter.acast.com/uxcake. Hosted on Acast. See acast.com/privacy for more information.

This week we're talking about UX Strategy, and UX Strategy Sprints. The term UX Strategy gets defined in different ways by experts across our discipline. I like to define UX Strategy at it’s simplest, highest level as identifying business objectives and user needs to create a vision that aligns those two things. And while that might sound simple, getting to that vision for a product or a service is anything but simple. My guest today is Craig Nishizaki, Head of Business for UpTop, a User Experience Design and Development agency based in Seattle. Craig's perspective coming from the business side of UX can really help us understand how to sell and drive the creation of UX Strategies at organizations that might not be familiar with the true value of UX.Connect with Craig<a href="https://www.linkedin.com/in/craignishizaki/" rel="noopener noreferrer nofollow" target="_blank">Linkedin</a><a href="https://www.linkedin.com/company/uptopcorp/" rel="noopener noreferrer nofollow" target="_blank">UpTop</a>Craig Nishizaki is Head of Business for UpTop, a User Experience Design and Development agency based in Seattle.Over the past 12 years Craig has worked on the business-side of UX: in business development, account direction, strategy, and leadership. In that time, Craig has honed his understanding of the value of UX and how to convey that value to business leaders, to help them create change, innovation, and impact for their organizations. Seeing UX through the lens of a business leader, identifying how to reduce friction and create value are what Craig loves about what he does on a daily basis. "Gaining a solid understanding of the problems that a new solution, technology or approach can solve, effectively communicating that value proposition, and seeing our clients realize the positive results really stirs my cocoa!"**If you enjoy this podcast, there are some really simple ways you can help us: <ul><li><a href="https://www.twitter.com/uxcake_" rel="noopener noreferrer nofollow" target="_blank">follow us on twitter</a> - like and reshare our posts</li><li><a href="https://uxcake.us18.list-manage.com/subscribe/post?u=83d885398f6331b7bdd14b33f&amp;id=914d44c342" rel="noopener noreferrer nofollow" target="_blank">subscribe to the newsletter</a> for updates and bonus content</li><li>share this episode, or any of our episodes, with a friend. </li><li>rate &amp; review us on Apple Podcast or iTunes on desktop!</li></ul> Listen <a href="https://itunes.apple.com/us/podcast/ux-cake/id1350595015?mt=2" rel="noopener noreferrer nofollow" target="_blank">Apple</a> | <a href="https://open.spotify.com/show/0Rb8taiB9gfot9r69Y04ZH" rel="noopener noreferrer nofollow" target="_blank">Spotify</a> | <a href="https://www.google.com/podcasts?feed=aHR0cDovL3BvZGNhc3QudXhjYWtlLmNvL2ZlZWQ%3D" rel="noopener noreferrer nofollow" target="_blank">Google</a> | <a href="https://www.uxcake.co/" rel="noopener noreferrer nofollow" target="_blank">Website</a>Connect with UX Cake!<a href="https://open.acast.com/shows/5a9354b6a5f5bf0c738a8e31/episodes/leigharredondo.com" rel="noopener noreferrer nofollow" target="_blank"> leigharredondo.com</a> | <a href="https://www.facebook.com/uxcakepodcast" rel="noopener noreferrer nofollow" target="_blank">Facebook</a> | <a href="https://www.twitter.com/uxcake_" rel="noopener noreferrer nofollow" target="_blank">Twitter</a> | <a href="https://www.instagram.com/uxcake/" rel="noopener noreferrer nofollow" target="_blank">Instagram</a> | <a href="https://www.linkedin.com/company/uxcake" rel="noopener noreferrer nofollow" target="_blank">Linked In</a>Support this show <a href="http://supporter.acast.com/uxcake" rel="payment nofollow" target="_blank">http://supporter.acast.com/uxcake</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

UX Strategy Sprints with Craig Nishizaki

Extensive show notes with links to items mentioned in the show available at https://top1.fm/66 Craig Nishizaki is the Senior Director of Business, Design and Development at UpTop, a user experience design and development agency based in Seattle. UpTop aims to solve clients’ problems and maximize their success by applying design thinking and technology. Craig is a problem-solver, connector, and evangelizer who is passionate about bringing value to everything he does. Craig has  accrued a bevy of sales and technology knowledge from experiences throughout his career. His specialties include User Experience Design (UX), User Research, Product Management, Consulting, and Business Development, among others.

Extensive show notes with links to items mentioned in the show available at <a href="https://top1.fm/66" rel="nofollow" target="_blank">https://top1.fm/66</a> Craig Nishizaki is the Senior Director of Business, Design and Development at UpTop, a user experience design and development agency based in Seattle. UpTop aims to solve clients’ problems and maximize their success by applying design thinking and technology. Craig is a problem-solver, connector, and evangelizer who is passionate about bringing value to everything he does. Craig has accrued a bevy of sales and technology knowledge from experiences throughout his career. His specialties include User Experience Design (UX), User Research, Product Management, Consulting, and Business Development, among others.

66: Craig Nishizaki of UpTop on How to Get to the Top