Lyndsay Signor's guest appearances

Lyndsay Signor

All the Social Ladies

The SVG Podcast

The Business Of Social

Business Of Social

Dev Sethi

Ashley Iaconetti

David Hill

Kelly Cook

Ben Hunt

Ann Handley

Jessica Williams

Sarah Evans

Dave Feldman

Mike Johnson

Greg Miller

Lindsey Vonn

Jordan Salcito

Mike Wells

Sandy Carter

OwlTail

Lyndsay Signor is the Vice President of Consumer Engagement at NBC Sports Group. She leads executing 360 marketing plans, including promotion, media execution, sales partnerships and integrations, digital and social activation, and cross-company collaboration, and also oversees the social strategy for all properties within NBC Sports and NBC Olympics. AKA she does it all.  On this episode, we dig into the nuts and bolts of Lyndsay's marketing strategy, what her day-to-day involves as the Vice President of a major company, and her thoughts on the ever-changing sports industry.   FOLLOW THE GUEST, Lyndsay Signor: LinkedIn: https://www.linkedin.com/in/lyndsay-signor-48874a4/ Twitter: https://twitter.com/LyndsaySignor   FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrickley/ YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/   FOLLOW THE SHOW: Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/   An STN Digital Production STN is a Social Media Marketing Agency trusted by the largest Sports &amp; Entertainment properties in the world. https://stndigital.com   FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/

Lyndsay Signor is the Vice President of Consumer Engagement at NBC Sports Group. She leads executing 360 marketing plans, including promotion, media execution, sales partnerships and integrations, digital and social activation, and cross-company collaboration, and also oversees the social strategy for all properties within NBC Sports and NBC Olympics. AKA she does it all.  On this episode, we dig into the nuts and bolts of Lyndsay's marketing strategy, what her day-to-day involves as the Vice President of a major company, and her thoughts on the ever-changing sports industry. FOLLOW THE GUEST, Lyndsay Signor: LinkedIn: <a href="https://www.linkedin.com/in/lyndsay-signor-48874a4/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lyndsay-signor-48874a4/</a> Twitter: <a href="https://twitter.com/LyndsaySignor" rel="nofollow" target="_blank">https://twitter.com/LyndsaySignor</a> FOLLOW THE HOST, David Brickley: Twitter: <a href="https://twitter.com/DavidjBrickley" rel="nofollow" target="_blank">https://twitter.com/DavidjBrickley</a> Instagram: <a href="https://www.instagram.com/davidjbrickley/" rel="nofollow" target="_blank">https://www.instagram.com/davidjbrickley/</a> YouTube: <a href="https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw" rel="nofollow" target="_blank">https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw</a> LinkedIn: <a href="https://www.linkedin.com/in/brickley/" rel="nofollow" target="_blank">https://www.linkedin.com/in/brickley/</a> FOLLOW THE SHOW: Twitter: <a href="https://twitter.com/BizOfSocial" rel="nofollow" target="_blank">https://twitter.com/BizOfSocial</a> Instagram: <a href="https://www.instagram.com/bizofsocial/" rel="nofollow" target="_blank">https://www.instagram.com/bizofsocial/</a> An STN Digital Production STN is a Social Media Marketing Agency trusted by the largest Sports &amp; Entertainment properties in the world. <a href="https://stndigital.com" rel="nofollow" target="_blank">https://stndigital.com</a> FOLLOW STN DIGITAL: Facebook: <a href="https://www.facebook.com/STNDigital/" rel="nofollow" target="_blank">https://www.facebook.com/STNDigital/</a> Instagram: <a href="https://www.instagram.com/stndigital/" rel="nofollow" target="_blank">https://www.instagram.com/stndigital/</a>

How NBC Sports Attacks Social Media with Lyndsay Signor

The Winter Olympics are underway and from the IBC to across the many venues, SVG is on the scene covering all of the video production and tech happenings in PyeongChang, South Korea. Through to the Closing Ceremonies, SVG will bring you special episodes of The SVG Podcast as our Executive Director Ken Kerschbaumer and Director of Digital Brandon Costa give you the inside scoop on all of the innovation they are seeing at the Olympics. In addition, each episode will feature an in-depth interview with a major executive or intriguing personality that dissects their team's efforts and offers their opinions on larger trends facing the sports media industry. In today's episode of the show, Ken and Brandon discuss their first impressions of the PyeongChang Games and break down how Eurosport - as the new player on the block - is bringing a fresh perspective to covering an Olympics. Brandon also sits down with Lyndsay Signor, Senior Director of Consumer Engagement for NBC Sports to discuss everything going on behind-the-scenes with the NBC Olympics social media team, how she's adjusting to recent changes made to a couple of key social media platforms, and what content is bringing NBC success with social audiences through the early parts of these Games. The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry today.

The Winter Olympics are underway and from the IBC to across the many venues, SVG is on the scene covering all of the video production and tech happenings in PyeongChang, South Korea. Through to the Closing Ceremonies, SVG will bring you special episodes of The SVG Podcast as our Executive Director Ken Kerschbaumer and Director of Digital Brandon Costa give you the inside scoop on all of the innovation they are seeing at the Olympics. In addition, each episode will feature an in-depth interview with a major executive or intriguing personality that dissects their team's efforts and offers their opinions on larger trends facing the sports media industry. In today's episode of the show, Ken and Brandon discuss their first impressions of the PyeongChang Games and break down how Eurosport - as the new player on the block - is bringing a fresh perspective to covering an Olympics. Brandon also sits down with Lyndsay Signor, Senior Director of Consumer Engagement for NBC Sports to discuss everything going on behind-the-scenes with the NBC Olympics social media team, how she's adjusting to recent changes made to a couple of key social media platforms, and what content is bringing NBC success with social audiences through the early parts of these Games. The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry today.

28 - Winter Olympics Special With NBC Sports' Lyndsay Signor (Plus Our On-Site Audio Diary)

Lyndsay Signor is the director of Social Media Marketing at NBC Sports and the Olympics. She has been in this role since January, 2013 and is responsible for overseeing social media strategy and social media initiatives and operations for content surrounding the sports that air on NBC and the NBC Sports Network. In 2014-2015, she lead the social media strategy and execution behind two of the year’s largest sporting events: 2014 Sochi Olympics and Super Bowl XLIX. Lyndsay is a three-time Emmy award winner, two time Emmy award nominee and in the Spring of 2015 was named one of Cynopsis Media’s Top Women in Digital. Prior to her career at NBC, Lyndsay served as a producer at Trailblazer Studios in Raleigh, North Carolina.

Lyndsay Signor is the director of Social Media Marketing at NBC Sports and the Olympics. She has been in this role since January, 2013 and is responsible for overseeing social media strategy and social media initiatives and operations for content surrounding the sports that air on NBC and the NBC Sports Network. In 2014-2015, she lead the social media strategy and execution behind two of the year’s largest sporting events: 2014 Sochi Olympics and Super Bowl XLIX. Lyndsay is a three-time Emmy award winner, two time Emmy award nominee and in the Spring of 2015 was named one of Cynopsis Media’s Top Women in Digital. Prior to her career at NBC, Lyndsay served as a producer at Trailblazer Studios in Raleigh, North Carolina.

Show #75 - Lyndsay Signor