Lynne McNamee's guest appearances

Lynne McNamee

TLDCast Podcast

Learning While Working Podcast

Learning Experience Leader

Katie Stroud

Megan Torrance

Cara North

Jeff Long

Ryan Williams

Joey Fameli

Scott Miller

Dan Heath

Mark Sheppard

Brian Fanzo

David Williams

Michael Jones

Dan Schawbel

Scott McCormick

James Watson

OwlTail

Episode summaryLynne is a learning experience designer and marketing professional. She joins the show to discuss the intersection of marketing and learning, and how the principles of marketing can be applied to learning. It is a fascinating topic where we also delve into the role of learning campaigns, ways to personalise learning from personas, and catering for the next generation.About Lynne McNameeLynne McNamee is the president of Lone Armadillo Marketing Agency. She has managed marketing campaigns for companies such as Avis, HP, and Bank of America, and recently was the marketing director for Bluewater, consultants for learning, talent, and human capital management. Lone Armadillo Marketing Agency, which Lynne founded in 2008, specialises in strategy, plans, processes, and tactical execution of multi- and omni-channel marketing programs for B2B entrepreneurial companies. She has been a HubSpot partner since 2011. She was cited by The New York Times for innovations in marketing.Key takeaways:Marketing plays an important role in learning as it  raises awareness, generates interest, and can motivate learners. Ensure you understand the learner's motivation and preferences, so your message resonates with them on an ongoing basis.There are three stages of a learning campaign: awareness, consideration, and decision. Connect with your learner and help them understand why the learning matters to them, so tune in to their emotional drivers. Consider tools like email segmentation, landing pages, and integrating learning tools with platforms such as HubSpot.Keeping an open mind with the next generation of learners: Lynn describes the next generation in the world of work will be Gen Z – and they are learning informally from TikTok and ChatGPT – so they will have learnt to learn differently than Millennials and Gen X. The best strategy is to be adaptable and experiment with different approaches to see what works best for your learners.Segmented time stamps:[02:31] Some of the key benefits of learning campaigns[04:03] Understanding the differences between advertising, marketing, and PR[07:56] Using personas to enhance learning campaigns[10:25] How to personalise learning experiences for different learner personas[19:07] Exploring tools for engaging learning experiences[22:19] If Lynne could use a magic wand in L&amp;D, what would she wish for?Links from the podcast:Connect with Lynne on LinkedInLone Armadillo Marketing Agency’s WebsiteFind out more about Lynne’s workshop on Building Learning Campaigns: Why, How, and Let’s Get StartedSome the platforms Lynee talks about are Hubspot and ActiveCampaign

Episode summaryLynne is a learning experience designer and marketing professional. She joins the show to discuss the intersection of marketing and learning, and how the principles of marketing can be applied to learning. It is a fascinating topic where we also delve into the role of learning campaigns, ways to personalise learning from personas, and catering for the next generation.About Lynne McNameeLynne McNamee is the president of Lone Armadillo Marketing Agency. She has managed marketing campaigns for companies such as Avis, HP, and Bank of America, and recently was the marketing director for Bluewater, consultants for learning, talent, and human capital management. Lone Armadillo Marketing Agency, which Lynne founded in 2008, specialises in strategy, plans, processes, and tactical execution of multi- and omni-channel marketing programs for B2B entrepreneurial companies. She has been a HubSpot partner since 2011. She was cited by The New York Times for innovations in marketing.Key takeaways:<ul><li>Marketing plays an important role in learning as it  raises awareness, generates interest, and can motivate learners. Ensure you understand the learner's motivation and preferences, so your message resonates with them on an ongoing basis.</li><li>There are three stages of a learning campaign: awareness, consideration, and decision. Connect with your learner and help them understand why the learning matters to them, so tune in to their emotional drivers. Consider tools like email segmentation, landing pages, and integrating learning tools with platforms such as HubSpot.</li><li>Keeping an open mind with the next generation of learners: Lynn describes the next generation in the world of work will be Gen Z – and they are learning informally from TikTok and ChatGPT – so they will have learnt to learn differently than Millennials and Gen X. The best strategy is to be adaptable and experiment with different approaches to see what works best for your learners.</li></ul>Segmented time stamps:<ul><li>[02:31] Some of the key benefits of learning campaigns</li><li>[04:03] Understanding the differences between advertising, marketing, and PR</li><li>[07:56] Using personas to enhance learning campaigns</li><li>[10:25] How to personalise learning experiences for different learner personas</li><li>[19:07] Exploring tools for engaging learning experiences</li><li>[22:19] If Lynne could use a magic wand in L&amp;D, what would she wish for?</li></ul>Links from the podcast:<ul><li>Connect with Lynne on <a href="https://www.linkedin.com/in/lynnemcnamee" rel="nofollow" target="_blank">LinkedIn</a></li><li>Lone Armadillo Marketing Agency’s <a href="https://www.lonearmadillo.com/" rel="nofollow" target="_blank">Website</a></li><li>Find out more about <a href="https://learningsolutionscon.com/session/building-learning-campaigns-why-how-and-lets-get-started/" rel="nofollow" target="_blank">Lynne’s workshop on Building Learning Campaigns: Why, How, and Let’s Get Started</a></li><li>Some the platforms Lynee talks about are <a href="https://www.hubspot.com/" rel="nofollow" target="_blank">Hubspot</a> and <a href="https://www.activecampaign.com/" rel="nofollow" target="_blank">ActiveCampaign</a></li></ul>

Using learning campaigns to effectively drive behaviour change with Lynne McNamee

Lynne McNamee is a leading marketing expert who also has a learning and development background. In this episode, she shares some of the most fundamental principles of marketing and we discuss what lessons can be learned from the field of marketing for learning experience leaders.Support the show

Lynne McNamee is a leading marketing expert who also has a learning and development background. In this episode, she shares some of the most fundamental principles of marketing and we discuss what lessons can be learned from the field of marketing for learning experience leaders.<a href="https://www.patreon.com/lxleader" rel="payment nofollow" target="_blank">Support the show</a>

12 // Principles of Marketing with Lynne McNamee

We had a great conversation with special guest Lynne McNamee of Lone Armadillo Marketing agency. With marketing as her background, we started there and then made some stark comparisons to the L&amp;D field, how we treat our end users, and how both of our departments are recognized within an organization. A lot of good questions in the chat as well, so be sure to scroll up through the interactions. Relation of marketing identity crisis to L&amp;D Marketing as an agency compared to in-house Persona in the marketing world Spaced repetition Mobile availability necessity  Links Mentioned in this Episode  https://www.hubspot.com/ https://www.amazon.com/Content-Rules-Podcasts-Webinars-Customers/dp/1118232607/ref=sr_1_1?ie=UTF8&amp;qid=1502811291&amp;sr=8-1&amp;keywords=Content+Rules%3A+How+to+Create+Killer+Blogs www.goodpractice.com https://en.wikipedia.org/wiki/Federated_search https://en.wikipedia.org/wiki/Spaced_repetition https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/ref=sr_1_1?ie=UTF8&amp;qid=1502812366&amp;sr=8-1&amp;keywords=predictably+irrational%27 http://www.lonearmadillo.com/ Watch the Video Replay https://www.crowdcast.io/e/081517?rfsn=530134.af795 Gold Nuggets “Understanding why/how people do things can/will have a significant impact on learning awareness at the top of the learning engagement funnel.” “We are all millennials.” “It doesn’t count if they don’t buy.” “Some data is better than no date.” This podcast is powered by ZenCast.fm

We had a great conversation with special guest Lynne McNamee of Lone Armadillo Marketing agency. With marketing as her background, we started there and then made some stark comparisons to the L&amp;D field, how we treat our end users, and how both of our departments are recognized within an organization. A lot of good questions in the chat as well, so be sure to scroll up through the interactions. <ul><li>Relation of marketing identity crisis to L&amp;D</li> <li>Marketing as an agency compared to in-house</li> <li>Persona in the marketing world</li> <li>Spaced repetition</li> <li>Mobile availability necessity</li> <li> Links Mentioned in this Episode </li> </ul><a href="https://www.hubspot.com/" rel="nofollow noreferrer noopener" target="_blank">https://www.hubspot.com/</a> <a href="https://www.amazon.com/Content-Rules-Podcasts-Webinars-Customers/dp/1118232607/ref=sr_1_1?ie=UTF8&amp;qid=1502811291&amp;sr=8-1&amp;keywords=Content+Rules%3A+How+to+Create+Killer+Blogs" rel="nofollow noreferrer noopener" target="_blank">https://www.amazon.com/Content-Rules-Podcasts-Webinars-Customers/dp/1118232607/ref=sr_1_1?ie=UTF8&amp;qid=1502811291&amp;sr=8-1&amp;keywords=Content+Rules%3A+How+to+Create+Killer+Blogs</a> <a href="http://www.goodpractice.com" rel="nofollow" target="_blank">www.goodpractice.com</a> <a href="https://en.wikipedia.org/wiki/Federated_search" rel="nofollow noreferrer noopener" target="_blank">https://en.wikipedia.org/wiki/Federated_search</a> <a href="https://en.wikipedia.org/wiki/Spaced_repetition" rel="nofollow noreferrer noopener" target="_blank">https://en.wikipedia.org/wiki/Spaced_repetition</a> <a href="https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/ref=sr_1_1?ie=UTF8&amp;qid=1502812366&amp;sr=8-1&amp;keywords=predictably+irrational%27" rel="nofollow noreferrer noopener" target="_blank">https://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248/ref=sr_1_1?ie=UTF8&amp;qid=1502812366&amp;sr=8-1&amp;keywords=predictably+irrational%27</a> <a href="http://www.lonearmadillo.com/" rel="nofollow noreferrer noopener" target="_blank">http://www.lonearmadillo.com/</a> Watch the Video Replay <a href="https://www.crowdcast.io/e/081517?rfsn=530134.af795" rel="nofollow noreferrer noopener" target="_blank">https://www.crowdcast.io/e/081517?rfsn=530134.af795</a> Gold Nuggets “Understanding why/how people do things can/will have a significant impact on learning awareness at the top of the learning engagement funnel.” “We are all millennials.” “It doesn’t count if they don’t buy.” <h2>“Some data is better than no date.”</h2> This podcast is powered by <a href="https://zencast.fm" rel="nofollow noreferrer noopener" target="_blank">ZenCast.fm</a>

Lynne McNamee: A Marketing Professional's Take on L&D