Angela McMahon's guest appearances

Angela McMahon

We'd Like A Word

The Hobcast Book Show

Will Dean

Awais Khan

Denise Mina

Vaseem Khan

Tina Baker

Adam Croft

Mark Ellis

Vikram Chandra

Robin Ince

Brian Price

Graham Norton

Guy Gardner

Dan Morgan

Brendan DuBois

Chris Brookmyre

OwlTail

The line between marketing and publicity is often a blurred one. Everyone in publishing, whether traditional or independent will have experience of marketing, but publicity is a different game altogether. Securing coverage in newspapers, interviews with broadcasters, and reviews from influencers is an art in itself, and one that our guest Angela McMahon excels in. Angela runs Flow Communications, using her vast experience working with leading publishers to become an independent consultant - securing invaluable media coverage for her clients. What are the secrets of a successful campaign? Angela has been working with us at Hobeck books on our latest release, The Genesis Inquiry by Olly Jarvis, who joins us to introduce his brilliant novel, described by Stephen Fry as 'a real winner.' Also this week, Rebecca's voice is struggling, but we discuss big changes at Amazon, and Adrian pays tribute to an old friend, the late UK government minister, James Brokenshire. Hosted on Acast. See acast.com/privacy for more information.

The line between marketing and publicity is often a blurred one. Everyone in publishing, whether traditional or independent will have experience of marketing, but publicity is a different game altogether. Securing coverage in newspapers, interviews with broadcasters, and reviews from influencers is an art in itself, and one that our guest Angela McMahon excels in. Angela runs <a href="https://www.flow-comms.co.uk/" rel="nofollow" target="_blank">Flow Communications</a>, using her vast experience working with leading publishers to become an independent consultant - securing invaluable media coverage for her clients. What are the secrets of a successful campaign? Angela has been working with us at Hobeck books on our latest release, <a href="https://www.amazon.co.uk/Genesis-Inquiry-Olly-Jarvis-ebook/dp/B0983TXN14/ref=sr_1_1?crid=214IFP9M0IHT8&amp;dchild=1&amp;keywords=the+genesis+inquiry&amp;qid=1633883485&amp;sprefix=The+Genesis+IN%2Caps%2C153&amp;sr=8-1" rel="nofollow" target="_blank">The Genesis Inquiry</a> by Olly Jarvis, who joins us to introduce his brilliant novel, described by Stephen Fry as 'a real winner.' Also this week, Rebecca's voice is struggling, but we discuss big changes at Amazon, and Adrian pays tribute to an old friend, the late UK government minister, James Brokenshire. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Episode 39: The power of publicity - with Angela McMahon

Angela McMahon of Flow Communications, organiser of the Noireland crime fiction festival in Belfast and book publicist to the stars. In this episode she tells Paul Waters and Stevyn Colgan how to get attention for your book; why podcasts like this one (yay!) are useful (because they’re shareable; about the first rule of book publicity; about how an author should handle a publicist; about the best media platforms to hook the book-buying public; who is the best author interviewer; about running a festival; how introverts can handle the media; and about her famous clients - Mark Dawson, Tony Kent, Ann Cleeves, MJ Arlidge, Iain Rankin, Denise Mina, Harlan Coben and Anthony Horowitz. Also featuring Samuel Dodson and Philosophers’ Dogs, Karin Abdul Jabbar, Kim Newman, Alan Drew, Brian McGilloway, Diarmaid Ferriter, Dr Erica McAlister, Molly Jacobs, Will Dean, Graham Norton, Nicola May, No Alibis, Stefanie Bretherton, Unbound, Duncan Jones, Liberty Films and an acapella rendition of the theme from the A-team.We'd Like A Word is a podcast and radio show from Paul Waters and  Stevyn Colgan. We talk with writers, readers, celebrities, talkers,  poets about books, songs, lyrics, speeches,  scripts, fiction and  non-fiction. We go out once a fortnight on Wednesday evening on radio and on Thursday morning on podcast. Our website is www.wedlikeaword.com -  which is where you'll find information about Paul and Steve and our  guests - and details of the radio stations that carry We'd Like A Word.  We're also on Twitter @wedlikeaword and Facebook @wedlikeaword and our email is wedlikeaword@gmail.com - and yes,  we are slightly embarrassed by the missing apostrophes. We like to hear  from you - your thoughts,  ideas, guest or book suggestions. Perhaps you'd like to come on We'd Like A Word in person, to chat, review, meet writers or read out passages from books.

Angela McMahon of Flow Communications, organiser of the Noireland crime fiction festival in Belfast and book publicist to the stars. In this episode she tells Paul Waters and Stevyn Colgan how to get attention for your book; why podcasts like this one (yay!) are useful (because they’re shareable; about the first rule of book publicity; about how an author should handle a publicist; about the best media platforms to hook the book-buying public; who is the best author interviewer; about running a festival; how introverts can handle the media; and about her famous clients - Mark Dawson, Tony Kent, Ann Cleeves, MJ Arlidge, Iain Rankin, Denise Mina, Harlan Coben and Anthony Horowitz. Also featuring Samuel Dodson and Philosophers’ Dogs, Karin Abdul Jabbar, Kim Newman, Alan Drew, Brian McGilloway, Diarmaid Ferriter, Dr Erica McAlister, Molly Jacobs, Will Dean, Graham Norton, Nicola May, No Alibis, Stefanie Bretherton, Unbound, Duncan Jones, Liberty Films and an acapella rendition of the theme from the A-team. We'd Like A Word is a podcast and radio show from Paul Waters and  Stevyn Colgan. We talk with writers, readers, celebrities, talkers,  poets about books, songs, lyrics, speeches,  scripts, fiction and  non-fiction. We go out once a fortnight on Wednesday evening on radio and on Thursday morning on podcast. Our website is <a href="http://www.wedlikeaword.com" rel="nofollow" target="_blank">www.wedlikeaword.com</a> -  which is where you'll find information about Paul and Steve and our  guests - and details of the radio stations that carry We'd Like A Word.  We're also on Twitter @wedlikeaword and Facebook @wedlikeaword and our email is wedlikeaword@gmail.com - and yes,  we are slightly embarrassed by the missing apostrophes. We like to hear  from you - your thoughts,  ideas, guest or book suggestions. Perhaps you'd like to come on We'd Like A Word in person, to chat, review, meet writers or read out passages from books.

13. Angela McMahon book publicist to the stars, on how to get YOUR book seen.