Abby West's guest appearances

Abby West

The Culture Soup Podcast®️

Let's Talk Limbic Sparks with Brand Leaders

OwlTail

Abby West, VP Editorial Director at Amistad Books, the most respected and storied African-American imprint in publishing, reveals why respecting deep cultural nuances is crucial for brands to authentically connect with diverse audiences. She shares her personal journey from reporter to editorial director, and how she is increasingly aligning her work with her personal values. We talk about the responsibility that brands leaders have when depicting a culture that they do not have direct experience with, and the impact of making someone feel like a transaction. Abby shares that people want to be seen, and how they will avoid brands that rely on a surface-level stereotypes, and are more invested in brands that demonstrate true understanding of their lived experiences.Contact Info:Abby West - https://www.linkedin.com/in/abby-west/Kevin Perlmutter - https://www.limbicbrandevolution.com/Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See acast.com/privacy for more information.

Abby West, VP Editorial Director at Amistad Books, the most respected and storied African-American imprint in publishing, reveals why respecting deep cultural nuances is crucial for brands to authentically connect with diverse audiences. She shares her personal journey from reporter to editorial director, and how she is increasingly aligning her work with her personal values. We talk about the responsibility that brands leaders have when depicting a culture that they do not have direct experience with, and the impact of making someone feel like a transaction. Abby shares that people want to be seen, and how they will avoid brands that rely on a surface-level stereotypes, and are more invested in brands that demonstrate true understanding of their lived experiences.Contact Info:Abby West - <a href="https://www.linkedin.com/in/abby-west/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/abby-west/</a>Kevin Perlmutter - <a href="https://www.limbicbrandevolution.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.limbicbrandevolution.com/</a>Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Respecting Cultural Nuances to Connect Authentically with Abby West of Amistad Books

Shhh... hear that?It's the sound of progress.When Abby West (she/her) worked for the likes of People Magazine, Entertainment Weekly and Essence, you couldn't have told her that one day she would be leading the charge for digital audio content for creators of color at one of the most cutting-edge content and tech companies on the planet. In fact, like most of us, back then, she didn't even know what that role actually was. Mostly, it didn't exist yet.But she stepped out on faith and had a conversation with a mentor who helped her see her skill set in a different light. Now, she is the head of multicultural content for Audible. Abby met back in 2016, and we sat down recently to discuss the power of the medium, and what special magic creators of color bring to it—storytelling and the spoken word.Culturally, people of color have owned this space, now she has the joy of bringing it to life one project at a time for one of the largest audio platforms in the world. Go behind the scenes with me and Abby on The Culture Soup Podcast®️ this Thursday. Read about one of her latest projects that is just being released here: Ras Baraka’s Audible Original, The Book of Barakahttps://www.audible.com/about/newsroom/newarks-40th-mayor-reinvents-the-political-memoir-in-the-book-of-baraka

Shhh... hear that? It's the sound of progress. When Abby West (she/her) worked for the likes of People Magazine, Entertainment Weekly and Essence, you couldn't have told her that one day she would be leading the charge for digital audio content for creators of color at one of the most cutting-edge content and tech companies on the planet. In fact, like most of us, back then, she didn't even know what that role actually was. Mostly, it didn't exist yet. But she stepped out on faith and had a conversation with a mentor who helped her see her skill set in a different light. Now, she is the head of multicultural content for Audible. Abby met back in 2016, and we sat down recently to discuss the power of the medium, and what special magic creators of color bring to it—storytelling and the spoken word. Culturally, people of color have owned this space, now she has the joy of bringing it to life one project at a time for one of the largest audio platforms in the world. Go behind the scenes with me and Abby on The Culture Soup Podcast®️ this Thursday. Read about one of her latest projects that is just being released here: Ras Baraka’s Audible Original, <a href="https://www.audible.com/pd/The-Book-of-Baraka-Audiobook/B09Q3QTMTG" rel="nofollow" target="_blank">The Book of Baraka</a><a href="https://www.audible.com/about/newsroom/newarks-40th-mayor-reinvents-the-political-memoir-in-the-book-of-baraka" rel="nofollow" target="_blank">https://www.audible.com/about/newsroom/newarks-40th-mayor-reinvents-the-political-memoir-in-the-book-of-baraka</a>