Julie Zerbo's guest appearances

Julie Zerbo

The Glossy Podcast

MAEKAN

The Cutting Room Floor

Brand & New

Keith Ferrazzi

Duncan Wardle

Neal Brennan

Mike Shinoda

Rebecca Tushnet

José James

Scott Phillips

Brian Kelley

Richard Liu

Frank Stanton

Tim Moss

Shep Hyken

Jason Mayden

Arent Fox

Kristyn Leach

OwlTail

Irene Calboli

Historically, the digital world emerged as a threat for the luxury retail industry – mostly by giving customers access to counterfeits. Also, the way business is often done online seemed to contradict the mere identity of luxury brands and the exclusive shopping experience they intend to offer. In other words, the digital world was perceived as a minefield for luxury, and many brands have been hesitant and sometimes late to move online and develop dedicated and sophisticated marketing strategies. But with print and display advertising returns decreasing, and luxury shoppers spending more time online and on mobile devices, luxury brands are finding that they need to not only adapt to survive in the digital universe, but also to thrive. This has become even more critical since last year, with worldwide lockdowns and remote working, in the midst of the COVID-19 pandemic.  We invited two eminent guests to talk about this topic.  First, Irene Calboli, who is Professor of Law at Texas A&amp;M University School of Law, Transatlantic Technology Law Fellow at Stanford University, and Senior Fellow at Melbourne Law School. Specializing in intellectual property, international trade, art and cultural heritage law, she has held positions in universities across Asia, Europe, and the Americas. Her most recent books include the “Cambridge Handbook of International and Comparative Trademark Law” (2020, with Jane C. Ginsburg) and the “Protection of Non-Traditional Trademark: Critical Perspectives” (2018, with Martin Senftleben). Last year, she co-directed the Digital Luxury Law Series hosted by the Digital Law Center of the University of Geneva with Jacques de Werra.  Julie Zerbo is the founder and editor-in-chief of The Fashion Law, a modern media site that has been providing unique insights and unparalleled access to the legal and business aspects of the rapidly evolving fashion industry for the past nine years. Based in New York, she has a formal legal education and an extensive background in law and economics, and has developed a deep dynamic understanding of the ever-evolving fashion business and consumer culture more generally. As one of the paramount voices in legal journalism within the fashion industry, she is regularly cited by The New York Times, The Wall Street Journal, Washington Post, New Yorker, The Economist, and Vogue. Ms. Zerbo is also involved in the Digital Law Series, mixing different approaches, among academia, business, and practice. Brand &amp; New is a production of the International Trademark AssociationHosted by Audrey Dauvet - Contribution of M. Halle &amp; S. Lagedamond - Music by JD BeatsFOR MORE INFORMATION, VISIT INTA.ORGTo go further:About Julie Zerbo (link to https://www.linkedin.com/in/thefashionlaw/) About Irene Calboli (https://www.linkedin.com/in/irene-calboli-5456813/?originalSubdomain=sg)Also of interest: -  Details about Luxury Digital Law Series (link to https://www.digitallawcenter.ch/en/node/463)- The Fashion Law (link to https://www.thefashionlaw.com)- The Role of IP Rights in the Fashion Business: a US Perspective (link to https://www.wipo.int/wipo_magazine/en/2018/04/article_0006.html)- INTA’s 2021 What’s Next for Brands: A View from Europe Conference, March 23-24, 2021 (virtual)   (link to: https://www.inta.org/events/2021-whats-next-for-brands-a-view-from-europe/)- The Trademark Reporter: Co-branding with Influencers Is in Fashion and No Longer a Trademark Faux Pas (lin

Historically, the digital world emerged as a threat for the luxury retail industry – mostly by giving customers access to counterfeits. Also, the way business is often done online seemed to contradict the mere identity of luxury brands and the exclusive shopping experience they intend to offer. In other words, the digital world was perceived as a minefield for luxury, and many brands have been hesitant and sometimes late to move online and develop dedicated and sophisticated marketing strategies. But with print and display advertising returns decreasing, and luxury shoppers spending more time online and on mobile devices, luxury brands are finding that they need to not only adapt to survive in the digital universe, but also to thrive. This has become even more critical since last year, with worldwide lockdowns and remote working, in the midst of the COVID-19 pandemic.  We invited two eminent guests to talk about this topic.  First, Irene Calboli, who is Professor of Law at Texas A&amp;M University School of Law, Transatlantic Technology Law Fellow at Stanford University, and Senior Fellow at Melbourne Law School. Specializing in intellectual property, international trade, art and cultural heritage law, she has held positions in universities across Asia, Europe, and the Americas. Her most recent books include the “Cambridge Handbook of International and Comparative Trademark Law” (2020, with Jane C. Ginsburg) and the “Protection of Non-Traditional Trademark: Critical Perspectives” (2018, with Martin Senftleben). Last year, she co-directed the Digital Luxury Law Series hosted by the Digital Law Center of the University of Geneva with Jacques de Werra.  Julie Zerbo is the founder and editor-in-chief of The Fashion Law, a modern media site that has been providing unique insights and unparalleled access to the legal and business aspects of the rapidly evolving fashion industry for the past nine years. Based in New York, she has a formal legal education and an extensive background in law and economics, and has developed a deep dynamic understanding of the ever-evolving fashion business and consumer culture more generally. As one of the paramount voices in legal journalism within the fashion industry, she is regularly cited by The New York Times, The Wall Street Journal, Washington Post, New Yorker, The Economist, and Vogue. Ms. Zerbo is also involved in the Digital Law Series, mixing different approaches, among academia, business, and practice. Brand &amp; New is a production of the International Trademark Association Hosted by Audrey Dauvet - Contribution of M. Halle &amp; S. Lagedamond - Music by JD Beats FOR MORE INFORMATION, VISIT <a href="http://inta.org/" rel="nofollow" target="_blank">INTA.ORG</a>To go further:About Julie Zerbo (link to <a href="https://www.linkedin.com/in/thefashionlaw/" rel="nofollow" target="_blank">https://www.linkedin.com/in/thefashionlaw/</a>)  About Irene Calboli (<a href="https://www.linkedin.com/in/irene-calboli-5456813/?originalSubdomain=sg" rel="nofollow" target="_blank">https://www.linkedin.com/in/irene-calboli-5456813/?originalSubdomain=sg</a>)Also of interest: -  Details about Luxury Digital Law Series (link to <a href="https://www.digitallawcenter.ch/en/node/463" rel="nofollow" target="_blank">https://www.digitallawcenter.ch/en/node/463</a>) - The Fashion Law (link to <a href="https://www.thefashionlaw.com" rel="nofollow" target="_blank">https://www.thefashionlaw.com</a>) - The Role of IP Rights in the Fashion Business: a US Perspective (link to <a href="https://www.wipo.int/wipo_magazine/en/2018/04/article_0006.html" rel="nofollow" target="_blank">https://www.wipo.int/wipo_magazine/en/2018/04/article_0006.html</a>) - <a href="https://www.inta.org/events/2021-whats-next-for-brands-a-view-from-europe/" rel="nofollow" target="_blank">INTA’s 2021 What’s Next for Brands: A View from Europe Conference,</a> March 23-24, 2021 (virtual)   (link to: <a href="https://www.inta.org/events/2021-whats-next-for-brands-a-view-from-europe/" rel="nofollow" target="_blank">https://www.inta.org/events/2021-whats-next-for-brands-a-view-from-europe/</a>) - <a href="https://www.inta.org/wp-content/uploads/public-files/resources/the-trademark-reporter/vol108_no5_c1_elliott_cardon.pdf" rel="nofollow" target="_blank">The Trademark Reporter: Co-branding with Influencers Is in Fashion and No Longer a Trademark Faux Pas</a> (lin

Branding Luxury in the Digital World, repost of March 2021 with Prof. Irene Calboli (Texas A&M University School of Law, Dallas, Texas, USA) and Julie Zerbo (Founder and Editor-in-Chief, The Fashion Law)

Julie Zerbo began The Fashion Law while she was still in law school, using it as a way to ground the theory that she was learning in something concrete. Julie’s website originates around the explosion in popularity of fashion blogging. Those who were not formally part of the industry could attempt to carve their own path inwards. Many of these platforms faded into obscurity just as quickly as they began. But the refreshing candor of The Fashion Law, alongside an intense level of rigor for the craft, gained her a significant following who want to see beneath the surface. The Fashion Law reader isn’t satisfied with what meets the eye.Script &amp; Narration by Alek RoseInterview by Eugene KanAudio by Elphick WoPhotos by Heather StenSee the full story here: https://www.maekan.com/article/authenticity-and-transparency-in-fashion-the-fashion-law-with-julie-zerboWhat is MAEKAN?MAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We’re defining the future of creative culture.We don't have all the answers, but our curiosity ensures we never stop looking.Sign-Up TodayIf you've enjoyed this story from the archives and want to see what else MAEKAN has to offer, sign-up for your membership at MAEKAN.com. You'll unlock all of our stories, be given exclusive member-only-access to our Slack community, and have the opportunity to participate in our monthly digital panel discussions.MAEKAN.comFollow Usinstagram.com/maekan facebook.com/storiesforthecurious twitter.com/maekanstories@maekan.com --- Support this podcast: https://podcasters.spotify.com/pod/show/maekan/support

Julie Zerbo began The Fashion Law while she was still in law school, using it as a way to ground the theory that she was learning in something concrete. Julie’s website originates around the explosion in popularity of fashion blogging. Those who were not formally part of the industry could attempt to carve their own path inwards. Many of these platforms faded into obscurity just as quickly as they began. But the refreshing candor of The Fashion Law, alongside an intense level of rigor for the craft, gained her a significant following who want to see beneath the surface. The Fashion Law reader isn’t satisfied with what meets the eye. Script &amp; Narration by Alek Rose Interview by Eugene Kan Audio by Elphick Wo Photos by Heather Sten See the full story here: <a href="https://www.maekan.com/article/authenticity-and-transparency-in-fashion-the-fashion-law-with-julie-zerbo" rel="nofollow" target="_blank">https://www.maekan.com/article/authenticity-and-transparency-in-fashion-the-fashion-law-with-julie-zerbo</a> What is MAEKAN? MAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We’re defining the future of creative culture. We don't have all the answers, but our curiosity ensures we never stop looking. Sign-Up Today If you've enjoyed this story from the archives and want to see what else MAEKAN has to offer, sign-up for your membership at <a href="http://MAEKAN.com" rel="nofollow" target="_blank">MAEKAN.com</a>. You'll unlock all of our stories, be given exclusive member-only-access to our Slack community, and have the opportunity to participate in our monthly digital panel discussions. <a href="http://MAEKAN.com" rel="nofollow" target="_blank">MAEKAN.com</a> Follow Us <a href="http://instagram.com/maekan" rel="nofollow" target="_blank">instagram.com/maekan</a> <a href="http://facebook.com/storiesforthecurious" rel="nofollow" target="_blank">facebook.com/storiesforthecurious</a> <a href="http://twitter.com/maekan" rel="nofollow" target="_blank">twitter.com/maekan</a> stories@maekan.com --- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/maekan/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/maekan/support</a>

Authenticity and Transparency in Fashion Media — The Fashion Law with Julie Zerbo