James Mathewson's guest appearances

James Mathewson

IBM developerWorks podcasts

Scott Ambler

Scott Johnson

Chris Anderson

Grady Booch

Jeff Casimir

Chris Aniszczyk

Sandy Carter

David Meerman Scott

Bhaskar Sunkara

Rohit Bhargava

Jacob Taylor

Michael Curry

Brian Smith

Jimmy Wales

Josh Elman

OwlTail

James Mathewson, Search Strategy and Expertise Lead for IBM, is the co-author of "Audience, Relevance, and Search." In this interview, he talks about the critical elements in creating successful, audience-winning web copy, why it's more important than ever, making new media more searchable, and the relevant skills which are growing in demand. James has served as editor in chief of ibm.com, and was editor-in-chief of ComputerUser magazine and its website.

James Mathewson, Search Strategy and Expertise Lead for IBM, is the co-author of "Audience, Relevance, and Search." In this interview, he talks about the critical elements in creating successful, audience-winning web copy, why it's more important than ever, making new media more searchable, and the relevant skills which are growing in demand. James has served as editor in chief of <a href="http://ibm.com" rel="nofollow" target="_blank">ibm.com</a>, and was editor-in-chief of ComputerUser magazine and its website.

James Mathewson on audience, relevance, and search 