Tracy Marek's guest appearances

Tracy Marek

Built For The Game with Rob Cressy

Cleveland's Morning News with Wills and Snyder

Authentic Influence

Peyton Manning

Isaiah Thomas

Gil Efrati

Lili Tomovich

Nico Nieto

Mark Pitchford

Adam Bridegan

Jodi Goldberg

Alan Philips

Sonali Lamba

Jonny Kim

Jason Briscoe

Robb Gilbear

Ellis Burks

Jonathan Cane

OwlTail

On today's episode of Authentic Influence, Adam Conner is joined by Tracy Marek, the Chief Marketing Officer of the Cleveland Cavaliers. The Cleveland Cavaliers are an American professional basketball team competing in the NBA. Today, you'll learn:   Why Tracy joined the Cavs 17 years ago; the journey, including LeBron's impact   How Tracy guides her team to a culture of connecting directly and individually with every ticket holder and fan   Deep dive into how the Cavs stand tall on social issues; how they aim to be first in that respect   How the Cavs encourage sharing of, and activate, authentic fan moments   As always, advice to build a more authentic brand    Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Tracy Marek, the Chief Marketing Officer of the Cleveland Cavaliers. The Cleveland Cavaliers are an American professional basketball team competing in the NBA. Today, you'll learn: <ul> <li> Why Tracy joined the Cavs 17 years ago; the journey, including LeBron's impact </li> <li> How Tracy guides her team to a culture of connecting directly and individually with every ticket holder and fan </li> <li> Deep dive into how the Cavs stand tall on social issues; how they aim to be first in that respect </li> <li> How the Cavs encourage sharing of, and activate, authentic fan moments </li> <li> As always, advice to build a more authentic brand </li> </ul> Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: <a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576</a>. Be sure to follow our LinkedIn page to catch all of our content there: <a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow" target="_blank">https://www.linkedin.com/showcase/authentic-influence-podcast/</a>. Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow" target="_blank">https://www.linkedin.com/in/adamjconner/</a> or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow" target="_blank">https://www.podcast.vivoom.co/</a>. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">(CC BY-SA 4.0)</a>

Cleveland Cavaliers CMO Tracy Marek: Helping Communities Power Forward

Tracy Marek- Executive VP of Marketing Of Cavaliers spoke to Bill and Mike about Ticket Game Info VS Celtics and Season

Cavaliers Ticket-Game Info VS Celtics From Tracy Marek- Executive VP of Marketing

Tracy Marek, Senior Vice President of Marketing &amp; CMO of the Cleveland Cavaliers, joins Brian Cristiano and Rob Cressy to talk about the Cav's brand and how they have faced some unique marketing challenges. How do you build a loyal fan base, without a superstar vs with a superstar of the stature of LeBron James? What can other teams and organizations do to build their loyal fan base without a championship? What is it like marketing the Cavs and LeBron? Tracy gives behind the scenes insights as to how the Cavaliers organization have dealt with these questions and how they market the team.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media &amp; Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New &amp; Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian &amp; Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLDWorldwideBrianCristianoBacon SportsCress Media

Tracy Marek, Senior Vice President of Marketing &amp; CMO of the Cleveland Cavaliers, joins Brian Cristiano and Rob Cressy to talk about the Cav's brand and how they have faced some unique marketing challenges. How do you build a loyal fan base, without a superstar vs with a superstar of the stature of LeBron James? What can other teams and organizations do to build their loyal fan base without a championship? What is it like marketing the Cavs and LeBron? Tracy gives behind the scenes insights as to how the Cavaliers organization have dealt with these questions and how they market the team.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media &amp; Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New &amp; Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian &amp; Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: <a href="http://briancristiano.com" rel="nofollow" target="_blank">briancristiano.com</a> Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLDWorldwideBrianCristianoBacon SportsCress Media

EP-140 Tracy Marek, CMO of the Cleveland Cavaliers – Marketing Champions & LeBron