Rob McFaul's guest appearances

Rob McFaul

If This Is A Blog Then What's Christmas?

The Marketing Society podcast

Can Marketing Save the Planet?

Adam Williams

Jamie Crummie

Alan Williams

Richard Campbell

Mike Barry

Ruth Dearnley

James Perry

Russ Avery

Philip Kotler

Steve Haskew

John Grant

Phil Korbel

Sangeeta Waldron

Parag Khanna

Claire Fox

OwlTail

“How can we make living with less not feel like loss…? Great question… and one of many raised by Rob McFaul, co-founder of Purpose Disruptors. In this episode Rob shares how Purpose Disruptors was born and how it has rapidly grown into a collective of over 2000 people focused on holding space to ask important questions - bringing people together in the advertising industry both agency side and client side to learn and grow confidence and expertise so that they can effect meaningful change. Rob tells us more about their #ChangeTheBrief initiative - an initiative that raises not one but two responses to the brief… 1) the response the client expects and 2) a ‘future response’ - a more responsible, sustainable option. We discuss the role marketers play, how marketers most definitely have a seat at the table when it comes to driving more sustainable outcomes, and how we as marketers, once educated ourselves, can support clients in understanding the influence they can have on their customers to use their product or service more sustainably. Education is a key component for marketers - and that may mean some ‘unlearning’ too. As in the wise words of Rumi… “Yesterday I was clever so I wanted to change the world, today I am wise and I want to change myself.” You can find more information about Purpose Disruptors via https://www.purposedisruptors.org/ and their #ChangeTheBrief initiative here: https://www.changethebrief.org/ - and any comments, questions, ideas, suggestions related to the podcast, Get in touch.   Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

“How can we make living with less not feel like loss…? Great question… and one of many raised by Rob McFaul, co-founder of Purpose Disruptors. In this episode Rob shares how Purpose Disruptors was born and how it has rapidly grown into a collective of over 2000 people focused on holding space to ask important questions - bringing people together in the advertising industry both agency side and client side to learn and grow confidence and expertise so that they can effect meaningful change. Rob tells us more about their #ChangeTheBrief initiative - an initiative that raises not one but two responses to the brief… 1) the response the client expects and 2) a ‘future response’ - a more responsible, sustainable option. We discuss the role marketers play, how marketers most definitely have a seat at the table when it comes to driving more sustainable outcomes, and how we as marketers, once educated ourselves, can support clients in understanding the influence they can have on their customers to use their product or service more sustainably. Education is a key component for marketers - and that may mean some ‘unlearning’ too. As in the wise words of Rumi… “Yesterday I was clever so I wanted to change the world, today I am wise and I want to change myself.” You can find more information about Purpose Disruptors via <a href="https://www.purposedisruptors.org/" rel="nofollow" target="_blank">https://www.purposedisruptors.org/</a> and their #ChangeTheBrief initiative here: <a href="https://www.changethebrief.org/" rel="nofollow" target="_blank">https://www.changethebrief.org/</a> - and any comments, questions, ideas, suggestions related to the podcast, <a href="https://guava-grasshopper-8cyk.squarespace.com/contact" rel="nofollow" target="_blank">Get in touch</a>. Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Episode 19: Holding the question…What can we do? The power of bringing people together to #ChangeTheBrief with Rob McFaul, Co-Founder of Purpose Disruptors

“How can we make living with less not feel like loss…?Great question… and one of many raised by Rob McFaul, co-founder of Purpose Disruptors.In this episode Rob shares how Purpose Disruptors was born and how it has rapidly grown into a collective of over 2000 people focused on holding space to ask important questions - bringing people together in the advertising industry both agency side and client side to learn and grow confidence and expertise so that they can effect meaningful change.Rob tells us more about their #ChangeTheBrief initiative - an initiative that raises not one but two responses to the brief… 1) the response the client expects and 2) a ‘future response’ - a more responsible, sustainable option. We discuss the role marketers play, how marketers most definitely have a seat at the table when it comes to driving more sustainable outcomes, and how we as marketers, once educated ourselves, can support clients in understanding the influence they can have on their customers to use their product or service more sustainably.Education is a key component for marketers - and that may mean some ‘unlearning’ too. As in the wise words of  Rumi… “Yesterday I was clever so I wanted to change the world, today I am wise and I want to change myself.”You can find more information about Purpose Disruptors via https://www.purposedisruptors.org/ and their #ChangeTheBrief initiative here: https://www.changethebrief.org/ - and any comments, questions, ideas, suggestions related to the podcast, Get in touch.Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

“How can we make living with less not feel like loss…?Great question… and one of many raised by Rob McFaul, co-founder of Purpose Disruptors.In this episode Rob shares how Purpose Disruptors was born and how it has rapidly grown into a collective of over 2000 people focused on holding space to ask important questions - bringing people together in the advertising industry both agency side and client side to learn and grow confidence and expertise so that they can effect meaningful change.Rob tells us more about their #ChangeTheBrief initiative - an initiative that raises not one but two responses to the brief… 1) the response the client expects and 2) a ‘future response’ - a more responsible, sustainable option. We discuss the role marketers play, how marketers most definitely have a seat at the table when it comes to driving more sustainable outcomes, and how we as marketers, once educated ourselves, can support clients in understanding the influence they can have on their customers to use their product or service more sustainably.Education is a key component for marketers - and that may mean some ‘unlearning’ too. As in the wise words of Rumi… “Yesterday I was clever so I wanted to change the world, today I am wise and I want to change myself.”You can find more information about Purpose Disruptors via <a href="https://www.purposedisruptors.org/" rel="noopener noreferrer nofollow" target="_blank">https://www.purposedisruptors.org/</a> and their #ChangeTheBrief initiative here: <a href="https://www.changethebrief.org/" rel="noopener noreferrer nofollow" target="_blank">https://www.changethebrief.org/</a> - and any comments, questions, ideas, suggestions related to the podcast, <a href="https://guava-grasshopper-8cyk.squarespace.com/contact" rel="noopener noreferrer nofollow" target="_blank">Get in touch</a>.Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Holding the question…What can we do? The power of bringing people together to #ChangeTheBrief with Rob McFaul, Co-Founder of Purpose Disruptors