Tom Donigan's guest appearances

Tom Donigan

Doubt The Doubts | Crazy Cool People Sharing Great Tips, Tactics, & Tools

The Appropriate Omnivore with Aaron Zober

Prologue Profiles

Brand Builder

Mark Cuban

Pat Flynn

Dorie Clark

Chris Ducker

Sean Ogle

Omar Zenhom

Laura Roeder

Brian Cain

Kelly LeVeque

Jason Hartman

Scott Smith

Brad Kent

Jack Canfield

Oprah Winfrey

Hannah Crum

OwlTail

It’s the first Appropriate Omnivore podcast of the 2022 season. Aaron Zober kicks off the new year as one of his favorite holidays is soon approaching - Super Bowl Sunday. The day is also observed as National Pork Rind Appreciation Day, being that the football is referred to as the pig skin and pork rinds are the perfect Super Bowl snack. To discuss this wonderful carnivorous food, Aaron brings on Field Trip co-founder Tom Donigan. Tom gets into how Field Trip got started, what he looks for in terms of farmers and ranchers to partner with, and how they decide on the right ingredients for all of their products. In addition to pork rinds, Field Trip also produces jerky, meat sticks, and chickpea butter. All of their foods, both meat and veggie, make for perfect Super Bowl treats. Tom also discusses how the business has changed now that all of the co-founders have families. Plus Aaron and Tom state their choices of who they’d like to see win the Super Bowl.

Episode 118: Pork Rinds, Jerky, & Other Great Super Bowl Snacks with Tom Donigan of Field Trip

In 2010, Tom Donigan and his friends Scott Fiesinger and Matt Levey launched a jerky brand on a modest $11,250 seed investment, and didn’t take on any additional money for an entire year. Today that brand - Field Trip - can be found in more than 30,000 retail locations, and last year closed a six-figure funding round. How’d they do it? That’s what this episode of Brand Builder is all about. In our debut episode, Tom tells Brand Builder co-hosts Jordan Cohen and Jeff Murphy how the Brooklyn-based company elevated a gas station staple and created a company that fuels adventures for thousands of people every day. In this episode you’ll learn:  How Field Trip landed their first big distribution partnership with JetBlue airlines. Tom calls it their “first big win.” Six years later, the partnership is as strong as ever. How (and why) Tom and his cofounders launched their company with just $11k in seed money. Tom also breaks down the plan they came up with to make that initial investment last for the entire first year of the business. Why Field Trip recently refreshed their brand aesthetic. Tom tells us how the team knew it was time for a refresh, and how they pulled it off.  Jump to  The Field Trip origin story. 3:06 Tom breaks down the difference between brand and product, and why it’s so important to develop both. 6:13 How Field Trip landed their first major distribution partnership, and how partnerships can help amplify your brand message. 8:23 Tom explains that how you experience Field Trip is just as important as the product itself. 12:45 How Field Trip was able to go an entire year on just $11k seed investment, and why they eventually decided to raise some big time capital. 14:10 Tom discusses the thinking behind Field Trip’s recent brand refresh. 17:40  Links  FieldTripJerky.com @fieldtripjerky on Instagram Field Trip on Faceboook Tom on LinkedIn Arcteryx Topo bags  Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com. Brand Builder is presented by SnackNation.

In 2010, Tom Donigan and his friends Scott Fiesinger and Matt Levey launched a jerky brand on a modest $11,250 seed investment, and didn’t take on any additional money for an entire year. Today that brand - <a href="http://fieldtripjerky.com/" rel="nofollow" target="_blank">Field Trip</a> - can be found in more than 30,000 retail locations, and last year closed a six-figure funding round. How’d they do it? That’s what this episode of Brand Builder is all about. In our debut episode, Tom tells Brand Builder co-hosts Jordan Cohen and Jeff Murphy how the Brooklyn-based company elevated a gas station staple and created a company that fuels adventures for thousands of people every day. In this episode you’ll learn: <ul> <li>How Field Trip landed their first big distribution partnership with JetBlue airlines. Tom calls it their “first big win.” Six years later, the partnership is as strong as ever.</li> <li>How (and why) Tom and his cofounders launched their company with just $11k in seed money. Tom also breaks down the plan they came up with to make that initial investment last for the entire first year of the business.</li> <li>Why Field Trip recently refreshed their brand aesthetic. Tom tells us how the team knew it was time for a refresh, and how they pulled it off.</li> </ul> Jump to <ul> <li>The Field Trip origin story. 3:06</li> <li>Tom breaks down the difference between brand and product, and why it’s so important to develop both. 6:13</li> <li>How Field Trip landed their first major distribution partnership, and how partnerships can help amplify your brand message. 8:23</li> <li>Tom explains that how you experience Field Trip is just as important as the product itself. 12:45</li> <li>How Field Trip was able to go an entire year on just $11k seed investment, and why they eventually decided to raise some big time capital. 14:10</li> <li>Tom discusses the thinking behind Field Trip’s recent brand refresh. 17:40</li> </ul> Links <ul> <li><a href="http://fieldtripjerky.com/" rel="nofollow" target="_blank">FieldTripJerky.com</a></li> <li>@<a href="https://www.instagram.com/fieldtripjerky/" rel="nofollow" target="_blank">fieldtripjerky</a> on Instagram</li> <li><a href="https://www.facebook.com/fieldtripsnacks" rel="nofollow" target="_blank">Field Trip on Faceboook</a></li> <li><a href="https://www.linkedin.com/in/tom-donigan-0167b66/" rel="nofollow" target="_blank">Tom on LinkedIn</a></li> <li><a href="https://arcteryx.com" rel="nofollow" target="_blank">Arcteryx</a></li> <li><a href="https://topodesigns.com/" rel="nofollow" target="_blank">Topo bags</a></li> </ul> Have an idea for the show? Drop us a line! <a href="mailto:Brandbuilder@snacknation.com">Brandbuilder@snacknation.com</a>. Brand Builder is presented by <a href="http://www.snacknation.com/" rel="nofollow" target="_blank">SnackNation</a>.

How Field Trip Launched a Jerky Empire with Just $11k, w/ Tom Donigan, founding partner at Field Trip Jerky

Matthew Levey

Field Trip Beef Jerky has 3 partners. Check out how they make that work.

Field Trip Beef Jerky has 3 partners. Check out how they make that work.

0113 Making Partnerships Work with Matthew Levey & Tom Donigan