ALEJANDRA POUPEL's guest appearances

ALEJANDRA POUPEL

The Wedding Biz - Behind the Scenes of the Wedding Business

Carrie Goldberg

Nancy Liu

David Stark

Holly Chapple

Kevin Lee

Martha Stewart

Jordan Lee

BRUCE RUSSELL

RACHEL BIRTHISTLE

JOSE VILLA

Adam Schaeuble

Lewis Miller

Meghan Ely

Michelle Durpetti

Jeannette Tavares

OwlTail

Andy's guest co-host today is Alejandra Poupel from Alejandra Poupel Events out of Paris, catering to an international clientele including Chinese, Middle Eastern, Russian and American, all of whom have different expectations based on their cultural perspective. Listen as they discuss Rob's idea of perfect simplicity, how he likes the natural beauty of flowers, and the royal events he has done, plus much more on this episode of The Next Level.   Rob is the owner of Rob Van Helden Floral Design Limited, out of London. His previous clientele includes Nelson Mandela, Joe Malone, Elton John, and Royal weddings and events including Princess Beatrice, Princess Eugenie, and Princess Margaret's 70th birthday.    Alejandra discusses how Rob respects the flower's beauty, his use of props when he designs arrangements for events, and the Royal events he's done and how beautiful they always are. Alejandra also shares the one thing in Rob's interview that surprised and pleased her the most.   Listen as Alejandra shares how she is handling the pandemic personally and professionally and how the industry as a whole is coming together to support each other and lend a hand when needed.    Don't forget to listen to Andy's other podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or visiting www.themusicmakers.com.    SUPPORTING THE WEDDING BIZ Become a patron and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: contribute.    Show Highlights:  [01:05] Welcome to the show, Alejandra! [02:05] Alejandra discusses how humble Rob is and how he expresses his brand. [03:12] Alejandra shares how much Rob respects flowers and why he uses the term ‘perfect simplicity.’ [04:04] Listen as Alejandra speaks about his use of props when he designs. [06:31] Alejandra discusses the Royal events Rob has done and how beautiful his work was. [09:08] Was there anything in Rob's interview that surprised you? [10:55] Alejandra talks about Rob delivering his arrangements during the pandemic and how, as an industry, they are coming together for support. [13:16] Alejandra speaks about how she is handling the pandemic on a personal level. [14:16] How has the pandemic affected your business, and how you connect with your employees? [17:41] Thank you so much for being on the show!    This Week's Guest Co-Host, Alejandra Poupel of Alejandra Poupel Events Alejandra Poupel  Alejandra Poupel Episode 221 on The Wedding Biz @alejandrapoupelevents  Instagram | Facebook | Pinterest   Find Rob Rob Van Helden Floral Design Limited @rvhfloraldesign Instagram | Facebook | Twitter RVH Prop Hire @rvhprophire Instagram |  Facebook @rvhhome Instagram | HayKo.TV   Follow The Wedding Biz on Social:  The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz   Title Sponsor: This episode is sponsored by Kushner Entertainment  www.KushnerEntertainment.com

Andy's guest co-host today is Alejandra Poupel from Alejandra Poupel Events out of Paris, catering to an international clientele including Chinese, Middle Eastern, Russian and American, all of whom have different expectations based on their cultural perspective. Listen as they discuss Rob's idea of perfect simplicity, how he likes the natural beauty of flowers, and the royal events he has done, plus much more on this episode of The Next Level. Rob is the owner of Rob Van Helden Floral Design Limited, out of London. His previous clientele includes Nelson Mandela, Joe Malone, Elton John, and Royal weddings and events including Princess Beatrice, Princess Eugenie, and Princess Margaret's 70th birthday.  Alejandra discusses how Rob respects the flower's beauty, his use of props when he designs arrangements for events, and the Royal events he's done and how beautiful they always are. Alejandra also shares the one thing in Rob's interview that surprised and pleased her the most. Listen as Alejandra shares how she is handling the pandemic personally and professionally and how the industry as a whole is coming together to support each other and lend a hand when needed.  Don't forget to listen to Andy's other podcast, The Music Makers. It's a podcast about behind-the-scenes stories from some of the most influential music industry pros around, including artists, recording engineers, record producers, songwriters, managers, record industry executives, and more. You can find The Music Makers podcast by searching for it in your cell phone's podcast app or visiting <a href="http://www.themusicmakers.com" rel="nofollow" target="_blank">www.themusicmakers.com</a>.  SUPPORTING THE WEDDING BIZ Become a <a href="https://www.patreon.com/TheWeddingBizNetwork" rel="nofollow" target="_blank">patron</a> and support Andy and the show: For as little as $6 per month, or $0.75 per episode, are you willing to support the industry insights Andy brings on his podcast? If you are so inspired: <a href="https://www.patreon.com/TheWeddingBizNetwork" rel="nofollow" target="_blank">contribute</a>.  Show Highlights: <ul> <li>[01:05] Welcome to the show, Alejandra!</li> <li>[02:05] Alejandra discusses how humble Rob is and how he expresses his brand.</li> <li>[03:12] Alejandra shares how much Rob respects flowers and why he uses the term ‘perfect simplicity.’</li> <li>[04:04] Listen as Alejandra speaks about his use of props when he designs.</li> <li>[06:31] Alejandra discusses the Royal events Rob has done and how beautiful his work was.</li> <li>[09:08] Was there anything in Rob's interview that surprised you?</li> <li>[10:55] Alejandra talks about Rob delivering his arrangements during the pandemic and how, as an industry, they are coming together for support.</li> <li>[13:16] Alejandra speaks about how she is handling the pandemic on a personal level.</li> <li>[14:16] How has the pandemic affected your business, and how you connect with your employees?</li> <li>[17:41] Thank you so much for being on the show!</li> </ul> This Week's Guest Co-Host, Alejandra Poupel of Alejandra Poupel Events <a href="https://alejandrapoupel.com/" rel="nofollow" target="_blank">Alejandra Poupel</a> <a href="https://theweddingbiz.com/alejandra-poupel-international-events-with-a-theatrical-flair/" rel="nofollow" target="_blank"> Alejandra Poupel Episode 221 on The Wedding Biz</a> @alejandrapoupelevents <a href="https://www.instagram.com/alejandrapoupelevents/?hl=en" rel="nofollow" target="_blank"> Instagram</a> | <a href="https://www.facebook.com/alejandrapoupelevents/" rel="nofollow" target="_blank">Facebook</a> | <a href="https://www.pinterest.com/pin/626633735629542511/" rel="nofollow" target="_blank">Pinterest</a> Find Rob <a href="http://www.rvhfloraldesign.com/" rel="nofollow" target="_blank">Rob Van Helden Floral Design Limited</a> @rvhfloraldesign <a href="https://www.instagram.com/rvhfloraldesign/?hl=en" rel="nofollow" target="_blank">Instagram</a> | <a href="https://www.facebook.com/rvhfloraldesign/" rel="nofollow" target="_blank">Facebook</a> | <a href="https://twitter.com/rvhfloraldesign?lang=en" rel="nofollow" target="_blank">Twitter</a> <a href="http://www.rvhprophire.com/" rel="nofollow" target="_blank">RVH Prop Hire</a> @rvhprophire <a href="https://www.instagram.com/rvhprophirelondon/?hl=en" rel="nofollow" target="_blank">Instagram</a> | <a href="https://www.facebook.com/rvhfloraldesign/posts/please-visit-our-prop-hire-site-wwwrvhprophirecom/334739233245" rel="nofollow" target="_blank"> Facebook</a> @rvhhome <a href="https://www.instagram.com/p/98MFBZLLXU/" rel="nofollow" target="_blank">Instagram</a> | <a href="https://hayko.tv/rvhhome" rel="nofollow" target="_blank">HayKo.TV</a> Follow The Wedding Biz on Social:  <a href="https://theweddingbiz.com/" rel="nofollow" target="_blank">The Wedding Biz</a> <a href="https://www.instagram.com/weddingbizshow/" rel="nofollow" target="_blank">The Wedding Biz on Instagram: @theweddingbiz</a> <a href="https://www.facebook.com/WeddingBizShow/" rel="nofollow" target="_blank">The Wedding Biz on Facebook: @theweddingbiz</a> Title Sponsor: This episode is sponsored by Kushner Entertainment<a href="http://www.kushnerentertainment.com/" rel="nofollow" target="_blank"> </a> <a href="http://www.kushnerentertainment.com" rel="nofollow" target="_blank">www.KushnerEntertainment.com</a>

305 THE NEXT LEVEL: ALEJANDRA POUPEL discusses ROB VAN HELDEN, Perfect Simplicity and Floral Design for Royalty

GREG FINCK

Greg Finck is Andy’s guest on this episode of The Next Level. Greg is a wonderful and brilliant photographer, based in Paris, and is here with Andy to discuss Alejandra Poupel. Alejandra is the owner of Alejandra Poupel Events and is based out of Paris as well, she plans and designs for a wide variety of events all over the world. Greg and Alejandra both work all over the globe, and they believe that when you operate internationally, you must plan your events to work with different cultures. Hence, her events and his photographs tend to be tailor-made for those unique clients. He also agrees with her that to have a successful company the business side is just as important as the creative side. Andy and Greg also dive into what Alejandra said about the importance of using Instagram to not only focus on the client but when possible, to help showcase yourselves and the other vendors at events. You must always put the client first, but helping the other vendors when you can, helps build a camaraderie that can land you more events and, with the destination wedding market so strong in Europe, the growth potential is limitless.  Listen to Andy and Greg discuss this fantastic entrepreneur; her insight and talent are what sets her apart. Alejandra has the business acumen and creative expertise to be around the industry for many years to come. If you haven’t listened to her episode of The Wedding Biz, you should because you don’t want to miss the chance to hear how she became the businesswoman she is today. Show Highlights:  [01:18] Welcome to the show, Greg! [02:20] Greg agrees with Alejandra that when planning events around the world, you have to tailor-make each event for the different cultures. [04:51] They discuss the difference in each culture with examples about Middle Eastern and Chinese weddings. [06:49] Greg speaks about how important Instagram is to photographers and planners in the industry today. [09:46] He feels that you need to serve the client first but also help the vendors out by getting good shots of their offerings too. [11:03] Greg agrees with Alejandra on how business and being creative share equal elements of a successful company. [15:15] Do you agree that the destination wedding market in Europe is growing exponentially? [16:38] Greg, thank you so much for being here today.  Follow The Wedding Biz on Social:  The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment  www.KushnerEntertainment.com Find Alejandra: Alejandra Poupel @alejandrapoupelevents  Instagram | Facebook | Pinterest   This Week's Guest Co-Host, Greg Finck - Photographer Greg on Vimeo Greg’s Website Greg’s Workshop Instagram Facebook  Greg on The Wedding Biz Mentioned:  Rime Arodaky &amp; Greg Finck on The Wedding Biz

Greg Finck is Andy’s guest on this episode of The Next Level. Greg is a wonderful and brilliant photographer, based in Paris, and is here with Andy to discuss Alejandra Poupel. Alejandra is the owner of Alejandra Poupel Events and is based out of Paris as well, she plans and designs for a wide variety of events all over the world. Greg and Alejandra both work all over the globe, and they believe that when you operate internationally, you must plan your events to work with different cultures. Hence, her events and his photographs tend to be tailor-made for those unique clients. He also agrees with her that to have a successful company the business side is just as important as the creative side. Andy and Greg also dive into what Alejandra said about the importance of using Instagram to not only focus on the client but when possible, to help showcase yourselves and the other vendors at events. You must always put the client first, but helping the other vendors when you can, helps build a camaraderie that can land you more events and, with the destination wedding market so strong in Europe, the growth potential is limitless.  Listen to Andy and Greg discuss this fantastic entrepreneur; her insight and talent are what sets her apart. Alejandra has the business acumen and creative expertise to be around the industry for many years to come. If you haven’t listened to her episode of The Wedding Biz, you should because you don’t want to miss the chance to hear how she became the businesswoman she is today. Show Highlights: <ul> <li>[01:18] Welcome to the show, Greg!</li> <li>[02:20] Greg agrees with Alejandra that when planning events around the world, you have to tailor-make each event for the different cultures.</li> <li>[04:51] They discuss the difference in each culture with examples about Middle Eastern and Chinese weddings.</li> <li>[06:49] Greg speaks about how important Instagram is to photographers and planners in the industry today.</li> <li>[09:46] He feels that you need to serve the client first but also help the vendors out by getting good shots of their offerings too.</li> <li>[11:03] Greg agrees with Alejandra on how business and being creative share equal elements of a successful company.</li> <li>[15:15] Do you agree that the destination wedding market in Europe is growing exponentially?</li> <li>[16:38] Greg, thank you so much for being here today.</li> </ul> Follow The Wedding Biz on Social:  <a href="https://theweddingbiz.com/" rel="nofollow" target="_blank">The Wedding Biz</a> <a href="https://www.instagram.com/weddingbizshow/" rel="nofollow" target="_blank">The Wedding Biz on Instagram: @theweddingbiz</a> <a href="https://www.facebook.com/WeddingBizShow/" rel="nofollow" target="_blank">The Wedding Biz on Facebook: @theweddingbiz</a> Title Sponsor: This episode is sponsored by Kushner Entertainment<a href="http://www.kushnerentertainment.com/" rel="nofollow" target="_blank"> </a> <a href="http://www.kushnerentertainment.com" rel="nofollow" target="_blank">www.KushnerEntertainment.com</a> Find Alejandra: <a href="https://alejandrapoupel.com/" rel="nofollow" target="_blank">Alejandra Poupel</a> @alejandrapoupelevents <a href="https://www.instagram.com/alejandrapoupelevents/?hl=en" rel="nofollow" target="_blank"> Instagram</a> | <a href="https://www.facebook.com/alejandrapoupelevents/" rel="nofollow" target="_blank">Facebook</a> | <a href="https://www.pinterest.com/pin/626633735629542511/" rel="nofollow" target="_blank">Pinterest</a> This Week's Guest Co-Host, Greg Finck - Photographer Greg on <a href="https://vimeo.com/365486228" rel="nofollow" target="_blank">Vimeo</a> Greg’s <a href="https://www.gregfinck.com/" rel="nofollow" target="_blank">Website</a> Greg’s <a href="https://www.gregfinck.com/workshop" rel="nofollow" target="_blank">Workshop</a> <a href="https://www.instagram.com/gregfinck/" rel="nofollow" target="_blank">Instagram</a> <a href="https://www.facebook.com/gregfinckphotographie/" rel="nofollow" target="_blank">Facebook</a> <a href="https://theweddingbiz.com/greg-finck-photographer-the-leap-to-professional-fulfillment/" rel="nofollow" target="_blank"> Greg on The Wedding Biz</a> Mentioned: <a href="https://theweddingbiz.com/rime-arodaky-greg-finck-bridal-house-for-rebel-goddesses/" rel="nofollow" target="_blank"> Rime Arodaky &amp; Greg Finck on The Wedding Biz</a>

222 THE NEXT LEVEL: GREG FINCK discusses ALEJANDRA POUPEL - International Events With a Theatrical Flair

Creating events for international clientele is Alejandra Poupel’s realm of expertise. Alejandra is the owner of Alejandra Poupel Events based out of Paris. She caterers to an international clientele, all of whom have different expectations based on their cultural perspective. Listen in as they chat about her early position at Christie’s, taking a pause to raise her daughters, and how she made the transition from art to event planning and design. Event planning to Alejandra means providing each client with a tailor-made event crafted just for them. She is multicultural and can speak six languages, which helps her to understand different cultures when working internationally. As examples, Alejandra shares a story about some of her biggest middle-eastern weddings. The fashion industry sets the trends when it comes to the decor at an event. Alejandra’s goal is to create an event that has a theatrical point of view, meaning a beginning, middle, and end. She chats about some of the over-the-top requests, she has received, and how she does everything in her power to accommodate her clients. Alejandra often works at chateaus and monuments, each with their own unique set of complexities. She speaks about creating events for international corporations and how, even though she only has three full-time employees, she and her team are still able to handle significant events.  Listen in as Alejandra explains the challenges she faces when planning weddings in exotic locations, where she believes the destination wedding industry will be in five years, and why your reputation is everything.  Show Highlights: [01:45] Andy welcomes Alejandra Poupel to the show. [02:08] Alejandra chats about her upbringing, meeting the love of her life and moving to France. [02:59] Where did Alejandra find her passion for event planning?. [03:54] Learn how working at the famous Christie’s Auction House influenced her future career. [07:03] Hear why raising her daughters resulted in her pausing her career. [08:58] Alejandra shares how she started in corporate events. [10:25] Alejandra tells us that an event has to be tailor-made for different cultures and different clients. [11:46] She speaks six different languages, which comes in handy while planning international events. [13:00] Alejandra says that with some of her clients’ cultures, she has to find a balance between the older traditional parents and the younger brides and grooms. [14:07] How have you been able to work in all of these different cultures? [15:10] Alejandra shares an example of a middle eastern wedding, which has an element of a fashion show and is all women. [20:16] They discuss how the fashion industry sets the trend for event decor. [22:22] Alejandra speaks about creating a theatrical experience when doing an event. [23:59] She shares a story about an event where they designed a custom rose just for the client. [25:34] Can you tell us about an over-the-top request you have received from a client? [27:35] Alejandra speaks about the challenges she faces with the events she plans. [29:28] She gives us an idea of the kind of rules and regulations she must follow when working in chateaus and monuments. [31:45] Can you tell us a story about a challenge that you had to overcome when working with clients with exotic tastes? [35:31] Alejandra chats about creating events for international corporate clients. [37:56] She talks about using freelancers to help her three full-time employees when they are needed. [39:29] The six languages she speaks are Spanish, English, French, Italian, Portuguese, and Arabic. [40:38] How did you balance raising your daughters and work when starting your business?   [42:15] Alejandra tells us about the topics she speaks about at conferences and why she loves being around her peers talking about the industry. [46:25] Where do you see yourself in five years? Are destination weddings going to continue to grow? [49:42] Alejandra says that success is her family. It is also waking up every morning being happy and having an excellent reputation. [51:06] Thank you so much for being on the show! LINKS &amp; RESOURCES Follow The Wedding Biz on Social:  The Wedding Biz The Wedding Biz on Instagram: @theweddingbiz The Wedding Biz on Facebook: @theweddingbiz Title Sponsor: This episode is sponsored by Kushner Entertainment  www.KushnerEntertainment.com Find Alejandra: Alejandra Poupel @alejandrapoupelevents  Instagram | Facebook | Pinterest Mentioned: Lynn Easton Part 1 on The Wedding Biz  Lynn Easton Part 2 on The Wedding Biz

Creating events for international clientele is Alejandra Poupel’s realm of expertise. Alejandra is the owner of Alejandra Poupel Events based out of Paris. She caterers to an international clientele, all of whom have different expectations based on their cultural perspective. Listen in as they chat about her early position at Christie’s, taking a pause to raise her daughters, and how she made the transition from art to event planning and design. Event planning to Alejandra means providing each client with a tailor-made event crafted just for them. She is multicultural and can speak six languages, which helps her to understand different cultures when working internationally. As examples, Alejandra shares a story about some of her biggest middle-eastern weddings. The fashion industry sets the trends when it comes to the decor at an event. Alejandra’s goal is to create an event that has a theatrical point of view, meaning a beginning, middle, and end. She chats about some of the over-the-top requests, she has received, and how she does everything in her power to accommodate her clients. Alejandra often works at chateaus and monuments, each with their own unique set of complexities. She speaks about creating events for international corporations and how, even though she only has three full-time employees, she and her team are still able to handle significant events.  Listen in as Alejandra explains the challenges she faces when planning weddings in exotic locations, where she believes the destination wedding industry will be in five years, and why your reputation is everything.  Show Highlights: [01:45] Andy welcomes Alejandra Poupel to the show. [02:08] Alejandra chats about her upbringing, meeting the love of her life and moving to France. [02:59] Where did Alejandra find her passion for event planning?. [03:54] Learn how working at the famous Christie’s Auction House influenced her future career. [07:03] Hear why raising her daughters resulted in her pausing her career. [08:58] Alejandra shares how she started in corporate events. [10:25] Alejandra tells us that an event has to be tailor-made for different cultures and different clients. [11:46] She speaks six different languages, which comes in handy while planning international events. [13:00] Alejandra says that with some of her clients’ cultures, she has to find a balance between the older traditional parents and the younger brides and grooms. [14:07] How have you been able to work in all of these different cultures? [15:10] Alejandra shares an example of a middle eastern wedding, which has an element of a fashion show and is all women. [20:16] They discuss how the fashion industry sets the trend for event decor. [22:22] Alejandra speaks about creating a theatrical experience when doing an event. [23:59] She shares a story about an event where they designed a custom rose just for the client. [25:34] Can you tell us about an over-the-top request you have received from a client? [27:35] Alejandra speaks about the challenges she faces with the events she plans. [29:28] She gives us an idea of the kind of rules and regulations she must follow when working in chateaus and monuments. [31:45] Can you tell us a story about a challenge that you had to overcome when working with clients with exotic tastes? [35:31] Alejandra chats about creating events for international corporate clients. [37:56] She talks about using freelancers to help her three full-time employees when they are needed. [39:29] The six languages she speaks are Spanish, English, French, Italian, Portuguese, and Arabic. [40:38] How did you balance raising your daughters and work when starting your business?   [42:15] Alejandra tells us about the topics she speaks about at conferences and why she loves being around her peers talking about the industry. [46:25] Where do you see yourself in five years? Are destination weddings going to continue to grow? [49:42] Alejandra says that success is her family. It is also waking up every morning being happy and having an excellent reputation. [51:06] Thank you so much for being on the show! LINKS &amp; RESOURCES Follow The Wedding Biz on Social:  <a href="https://theweddingbiz.com/" rel="nofollow" target="_blank">The Wedding Biz</a> <a href="https://www.instagram.com/weddingbizshow/" rel="nofollow" target="_blank">The Wedding Biz on Instagram: @theweddingbiz</a> <a href="https://www.facebook.com/WeddingBizShow/" rel="nofollow" target="_blank">The Wedding Biz on Facebook: @theweddingbiz</a> Title Sponsor: This episode is sponsored by Kushner Entertainment<a href="http://www.kushnerentertainment.com/" rel="nofollow" target="_blank"> </a> <a href="http://www.kushnerentertainment.com" rel="nofollow" target="_blank">www.KushnerEntertainment.com</a> Find Alejandra: <a href="https://alejandrapoupel.com/" rel="nofollow" target="_blank">Alejandra Poupel</a> @alejandrapoupelevents <a href="https://www.instagram.com/alejandrapoupelevents/?hl=en" rel="nofollow" target="_blank"> Instagram</a> | <a href="https://www.facebook.com/alejandrapoupelevents/" rel="nofollow" target="_blank">Facebook</a> | <a href="https://www.pinterest.com/pin/626633735629542511/" rel="nofollow" target="_blank">Pinterest</a> Mentioned: <a href="https://theweddingbiz.com/lynn-easton/" rel="nofollow" target="_blank">Lynn Easton Part 1</a> on The Wedding Biz <a href="https://theweddingbiz.com/lynn-easton-2-2/" rel="nofollow" target="_blank"> Lynn Easton Part 2</a> on The Wedding Biz