David Klavsons's guest appearances

David Klavsons

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Beyond the Shelf

The Retail Perch

Lucinda Wright

Hannah Crum

Nancy Clark

Jason Goldberg

Maura Judkis

Philippe Langner

Jim Lamancusa

Baxter Holmes

Scott Riefler

Ben Moore

Marie Miller

Harold Lloyd

Elliot Begoun

Eric Pierce

Michael Kalanty

OwlTail

The Retail Perch is back this week with a refreshingly new perspective from a CPG company. Gary and Shekar interview David Klavsons, Chief Executive Officer at King Juice/Calypso Lemonade. David explains his journey from big CPGs like PepsiCo, Nabisco, and Craft to convenience retail and now Calypso Lemonade. He highlights how his organization has used a test and learn environment to grow its brand. He has some great advice for brands including how data, distributors, retailers, and your own organization work together as pieces of the same puzzle. 

The Retail Perch is back this week with a refreshingly new perspective from a CPG company. Gary and Shekar interview David Klavsons, Chief Executive Officer at King Juice/Calypso Lemonade. David explains his journey from big CPGs like PepsiCo, Nabisco, and Craft to convenience retail and now Calypso Lemonade. He highlights how his organization has used a test and learn environment to grow its brand. He has some great advice for brands including how data, distributors, retailers, and your own organization work together as pieces of the same puzzle.

58. Interview with David Klavsons of King Juice Co./Calypso Lemonade

 After many years in business, established brands often have to undergo a strategic revamp in order to keep their finger on the pulse of the industry. For many brands, this can be a make-it-or-break-it moment. However, with meaningful innovation and a concise marketing plan, this revamp can bring forth substantial growth for most established brands. This week on Beyond the Shelf we spoke with the CEO of King Juice Company and  Calypso Lemonade, David Klavsons.In this episode, David shared with us why it is so difficult to make zero-sugar lemonade that still tastes good, and how Calypso Lemonade has positioned itself to fill a void within the market. They also shared with us how packaging and branding have helped them see huge growth in business in the past year. 

After many years in business, established brands often have to undergo a strategic revamp in order to keep their finger on the pulse of the industry. For many brands, this can be a make-it-or-break-it moment. However, with meaningful innovation and a concise marketing plan, this revamp can bring forth substantial growth for most established brands. This week on Beyond the Shelf we spoke with the CEO of King Juice Company and  <a href="https://www.drinkcalypso.com/#:~:text=Calypso%2C%20the%20originator%20of%20the,in%20premium%20custom%20glass%20bottles." rel="nofollow" target="_blank">Calypso Lemonade</a>, David <a href="http://Klavsons.In" rel="nofollow" target="_blank">Klavsons.In</a> this episode, David shared with us why it is so difficult to make zero-sugar lemonade that still tastes good, and how Calypso Lemonade has positioned itself to fill a void within the market. They also shared with us how packaging and branding have helped them see huge growth in business in the past year.

How can established brands be revamped with David Klavsons of King Juice Co.

We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, Calypso is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all areas from marketing and branding to sales and distribution. In his words, Calypso has focused on mastering the basics, and that approach is paying dividends. David has extensive CPG experience, having worked at Pepsi, Kraft, and Frito Lay - helping companies thrive in the industry is basically second nature for him. Thankfully, he was happy to dumb things down to help me understand. While this specific conversation focuses a lot on bottle beverages specifically, a lot of the topics would be make perfect chapters in a “Winning in CPG for dummies” book. In this episode, you’ll learn   What hires are most crucial for breaking through a plateau Why you shouldn’t write off a smaller social media following What metrics matter in leading a company turnaround Why fact-based selling is crucial to successful product sell-through  And plenty more. David is awesome, and I know you’re about to learn a ton from his interview. Learn more about Calypso:  On Facebook On Instagram 

We’re chatting with David Klavsons, CEO of King Juice / Calypso. By volume, <a href="http://www.drinkcalypso.com/" rel="nofollow" target="_blank">Calypso</a> is the leader in bottled lemonade, and while the product has always been amazing, the company’s growth was a little stagnant. That is, until David entered the picture. Since assuming the role of CEO, David has staged a massive turnaround, helping Calypso in all areas from marketing and branding to sales and distribution. In his words, Calypso has focused on mastering the basics, and that approach is paying dividends. David has extensive CPG experience, having worked at Pepsi, Kraft, and Frito Lay - helping companies thrive in the industry is basically second nature for him. Thankfully, he was happy to dumb things down to help me understand. While this specific conversation focuses a lot on bottle beverages specifically, a lot of the topics would be make perfect chapters in a “Winning in CPG for dummies” book. In this episode, you’ll learn  <ul> <li>What hires are most crucial for breaking through a plateau</li> <li>Why you shouldn’t write off a smaller social media following</li> <li>What metrics matter in leading a company turnaround</li> <li>Why fact-based selling is crucial to successful product sell-through</li> </ul> And plenty more. David is awesome, and I know you’re about to learn a ton from his interview. Learn more about Calypso: <ul> <li>On <a href="https://www.facebook.com/calypsolemonades/" rel="noopener nofollow" target="_blank">Facebook</a></li> <li>On <a href="https://www.instagram.com/drinkcalypso/" rel="noopener nofollow" target="_blank">Instagram</a></li> </ul>

How Break Through Your Brand's Growth Plateau with David Klavsons, CEO of Calypso Lemonade