Beth Vukmanic Lopez's guest appearances

Beth Vukmanic Lopez

Sustainable Nation

Craft & Cluster

Mark Lewis

Brittany Bennett

Anne Kelly

Joel Makower

Levi Strauss

John Rogers

Amanda King

Tim Trefzer

Michael Kobori

Scott Paul

Jeff Wooster

Hunter Lovins

Meghna Tare

Joel Solomon

Nick Martin

OwlTail

Beth Vukmanic

As we’ve talked about multiple times on this podcast, Millennials and Gen Z are using their buying power to highlight and support their own personal values.  This includes purchasing products that are responsibly made and sustainable. Today, I invited Beth Vukmanic Lopez, the program director for SIP Certified (which stands for Sustainability in Practice), onto the podcast to talk with us about why communicating your sustainability in your marketing is important in ensuring your brand’s economic sustainability.Beth even lists a few resources on HOW to communicate your sustainability in your various marketing channels.Resources Mentioned in this Episode:Social Media &amp; Sustainability FREE Online Workshop Seasons of Sustainability PDF NewsletterInstagram: @sipcertifiedwww.SIPcertified.orghttps://www.vineyardteam.org/scholarship/Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. ​ The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice.

As we’ve talked about multiple times on this podcast, Millennials and Gen Z are using their buying power to highlight and support their own personal values.  This includes purchasing products that are responsibly made and sustainable. Today, I invited Beth Vukmanic Lopez, the program director for SIP Certified (which stands for Sustainability in Practice), onto the podcast to talk with us about why communicating your sustainability in your marketing is important in ensuring your brand’s economic sustainability.Beth even lists a few resources on HOW to communicate your sustainability in your various marketing channels. Resources Mentioned in this Episode:<ul><li><a href="https://www.sipcertified.org/events/details/socialmedia/" rel="nofollow" target="_blank">Social Media &amp; Sustainability FREE Online Workshop</a></li><li> <a href="https://www.sipcertified.org/files/trade/Seasons%20of%20Sustainability.pdf" rel="nofollow" target="_blank">Seasons of Sustainability</a> <a href="https://www.sipcertified.org/files/trade/Seasons%20of%20Sustainability.pdf" rel="nofollow" target="_blank">PDF </a></li><li><a href="https://www.sipcertified.org/mailing-list/" rel="nofollow" target="_blank">Newsletter</a></li><li>Instagram: <a href="https://instagram.com/sipcertified" rel="nofollow" target="_blank">@sipcertified</a></li><li><a href="http://sipcertified.org/" rel="nofollow" target="_blank">www.SIPcertified.org</a></li><li><a href="https://www.vineyardteam.org/scholarship/" rel="nofollow" target="_blank">https://www.vineyardteam.org/scholarship/</a></li></ul> Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. ​ The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice.

How to Communicate Sustainability w/ Beth Vukmanic Lopez of The Vineyard Team

Beth Vukmanic Lopez manages the Sustainability in Practice (SIP) certification program. Beth Vukmanic Lopez graduated from California Polytechnic State University with a Bachelors of Science in Agribusiness, Marketing Concentration and minor in Music. Beth joined the Vineyard Team in July 2009 and has thoroughly enjoyed overseeing the development and growth of the SIP Certified program. Sustainability in Practice (SIP) Certified helps farmers and winemakers demonstrate their dedication to preserving and protecting natural and human resources. SIP Certified is a rigorous sustainable vineyard and winery certification with strict, non-negotiable requirements, committed to standards based on science and expert input, independent verification, transparency, and absence of conflict of interest. Beth Joins Sustainable Nation to Discuss:  The SIP Certified certification program. Why business owners go for sustainability certifications. The evolution of sustainability in the wine industry. Advice and recommendations for sustainability leaders.  Beth's Final Five Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers? It's a really good question. I was thinking about this and from my side of working for a nonprofit, we have this really wonderful connection with all of our committees and our board members and our participants, and so you just have access to so many different people who are experts on a lot of different things. I just feel like that's been such a huge benefit for my position here. And even if you weren't working for a nonprofit, just thinking about all the people that you know because we all have great information to share with each other. What are you most excited about right now in the world of sustainability? Well, like I mentioned before, I think the most exciting thing is this constant work being done to do better. So getting that opportunity to go out into the field with the farmers a couple of months ago and see all of this different technology that's being trialed, different grape varieties that are being trialed, different cover crops that are being trialed. I think that is what really keeps the industry moving forward. And then, even trying to continue education. This winery has this really fun program where their hospitality and sales and restaurant staff are all making wine from block to bottle, and it's been this crazy fun experiment for them to all get out into the field and manage this block and see all of the challenges that come across. Last year when we had that really, really hot month and people were just right in harvest. They had to get it done. I think to that staff it was such an eye opener, realizing that this can really happen in the blink of an eye where you just have to get out there and get the work done right away. They made their first bottle and they said it actually was pretty good, so they were happy about that too. I think they we're a bit worried about the quality, originally. So, the creativity is really nice. What is one book you would recommend sustainability professionals read? I love to read, but really for my sustainability education, I'm a total podcast junkie if you couldn't have guessed since we have one as well. So, I love listening to podcasts. How I Built This, The Get it Done Guy, Freakonomics and Hidden Brain has come out with some really interesting podcasts recently. I think this is such a great way to consume information nowadays. What are some of your favorite resources or tools that really help you in your work? I listened to a little while ago and it was one of those eye opening experiences that seems like it should make sense, but it was the consistent file naming. So, if you have regular paper hanging files and you have files on your computer network and you have files in your inbox system, naming those all the same. I mean just that simple little tweak can make life really easy to search and be organized and try to find your materials. So that was kind of my more recent tip that I really liked. Where can our listeners go to learn more about you and the work that you're leading at SIP? Well, the podcast is vineyardteam.org/podcast. That's for Sustainable Wine Growing. The vineyard team itself, vineyardteam.org, is where you can find information about our nonprofits. And to learn more about SIP certified. That's at sipcertified.org. Contact Beth Vukmanic Lopez: www.vineyardteam.org  Contact Josh Prigge: www.sustridge.com 

Beth Vukmanic Lopez manages the Sustainability in Practice (SIP) certification program. Beth Vukmanic Lopez graduated from California Polytechnic State University with a Bachelors of Science in Agribusiness, Marketing Concentration and minor in Music. Beth joined the Vineyard Team in July 2009 and has thoroughly enjoyed overseeing the development and growth of the <a href="http://www.sipcertified.org/" rel="noopener nofollow" target="_blank">SIP Certified</a> program. Sustainability in Practice (SIP) Certified helps farmers and winemakers demonstrate their dedication to preserving and protecting natural and human resources. SIP Certified is a rigorous sustainable vineyard and winery certification with strict, non-negotiable requirements, committed to standards based on science and expert input, independent verification, transparency, and absence of conflict of interest. Beth Joins Sustainable Nation to Discuss: <ul> <li>The SIP Certified certification program.</li> <li>Why business owners go for sustainability certifications.</li> <li>The evolution of sustainability in the wine industry.</li> <li>Advice and recommendations for sustainability leaders.</li> </ul> Beth's Final Five Responses: What is one piece of advice you would give other sustainability professionals that might help them in their careers? It's a really good question. I was thinking about this and from my side of working for a nonprofit, we have this really wonderful connection with all of our committees and our board members and our participants, and so you just have access to so many different people who are experts on a lot of different things. I just feel like that's been such a huge benefit for my position here. And even if you weren't working for a nonprofit, just thinking about all the people that you know because we all have great information to share with each other. What are you most excited about right now in the world of sustainability? Well, like I mentioned before, I think the most exciting thing is this constant work being done to do better. So getting that opportunity to go out into the field with the farmers a couple of months ago and see all of this different technology that's being trialed, different grape varieties that are being trialed, different cover crops that are being trialed. I think that is what really keeps the industry moving forward. And then, even trying to continue education. This winery has this really fun program where their hospitality and sales and restaurant staff are all making wine from block to bottle, and it's been this crazy fun experiment for them to all get out into the field and manage this block and see all of the challenges that come across. Last year when we had that really, really hot month and people were just right in harvest. They had to get it done. I think to that staff it was such an eye opener, realizing that this can really happen in the blink of an eye where you just have to get out there and get the work done right away. They made their first bottle and they said it actually was pretty good, so they were happy about that too. I think they we're a bit worried about the quality, originally. So, the creativity is really nice. What is one book you would recommend sustainability professionals read? I love to read, but really for my sustainability education, I'm a total podcast junkie if you couldn't have guessed since we have one as well. So, I love listening to podcasts. How I Built This, The Get it Done Guy, Freakonomics and Hidden Brain has come out with some really interesting podcasts recently. I think this is such a great way to consume information nowadays. What are some of your favorite resources or tools that really help you in your work? I listened to a little while ago and it was one of those eye opening experiences that seems like it should make sense, but it was the consistent file naming. So, if you have regular paper hanging files and you have files on your computer network and you have files in your inbox system, naming those all the same. I mean just that simple little tweak can make life really easy to search and be organized and try to find your materials. So that was kind of my more recent tip that I really liked. Where can our listeners go to learn more about you and the work that you're leading at SIP? Well, the podcast is <a href="http://vineyardteam.org/podcast" rel="nofollow" target="_blank">vineyardteam.org/podcast</a>. That's for Sustainable Wine Growing. The vineyard team itself, <a href="http://vineyardteam.org" rel="nofollow" target="_blank">vineyardteam.org</a>, is where you can find information about our nonprofits. And to learn more about SIP certified. That's at <a href="http://sipcertified.org" rel="nofollow" target="_blank">sipcertified.org</a>. Contact Beth Vukmanic Lopez: <a href="http://www.vineyardteam.org" rel="nofollow" target="_blank">www.vineyardteam.org</a> Contact Josh Prigge: <a href="http://www.sustridge.com" rel="nofollow" target="_blank">www.sustridge.com</a>

Beth Vukmanic Lopez - Sustainability in Practice (SIP) Manager