Beth Gladstone's guest appearances

Beth Gladstone

Being Freelance

The Future State Of Podcast

OwlTail

Prerna Malik

Tom Garfield

In this special bonus episode of the Being Freelance podcast we take a selection of the regular Live Q&amp;As that we host in the Being Freelance Community and let you soak up the wisdom once more.You can catch full video replays of all of our Live Q&amp;As in the Being Freelance Community.In this episode, we've got:- Freelance content marketing and SEO strategist Beth Gladstone- Tom Garfield who creates websites alongside his wife Ellie, as ‘Brand New Notebook’- Conversion copywriter Prerna Malik of Content BistroFind a full transcript and links at the website.Questions that are answered1. HOW DO YOU GET TO WORK WITH SUCH HIGH PROFILE CLIENTS?2. HOW MUCH SHOULD I BE SPENDING ON A WEBSITE?3. ARE REGULAR BLOGS STILL WORTH DOING?4. HOW WOULD YOU LAUNCH AND SELL AN ONLINE COURSE WITHOUT AN EMAIL LIST?5. SHOULD I PUT MY FREELANCE PRICES ON MY WEBSITE?6. HOW DO YOU SPEND REGULAR TIME ON YOUR OWN MARKETING WHILST ALSO DOING EVERYTHING ELSE?7. SEO WISE, HOW DO WE KNOW WHAT PEOPLE ARE SEARCHING FOR WHEN IT COMES TO OUR FREELANCE SERVICES?8. WHAT MAKES A GREAT SALES PAGE?9. IS EMAIL MARKETING WORTH DOING IF YOU’RE NOT A GOOD WRITER?10. ANY TIPS FOR HIRING OTHERS?11. ANY TIPS ON COMING UP WITH CONTENT IDEAS?12. WHAT IS A BACKLINK? SHOULD WE BE TRYING TO GET THEM?Join the Being Freelance Community and catch full video replays of these and many more Q&amp;As!

In this special bonus episode of the Being Freelance podcast we take a selection of the regular Live Q&amp;As that we host in the Being Freelance Community and let you soak up the wisdom once more.You can catch full video replays of all of our Live Q&amp;As in the <a href="https://www.beingfreelance.com/freelancer-community" rel="nofollow" target="_blank">Being Freelance Community</a>.In this episode, we've got:- Freelance content marketing and SEO strategist Beth Gladstone- Tom Garfield who creates websites alongside his wife Ellie, as ‘Brand New Notebook’- Conversion copywriter Prerna Malik of Content BistroFind a full transcript and links at the website.Questions that are answered 1. HOW DO YOU GET TO WORK WITH SUCH HIGH PROFILE CLIENTS? 2. HOW MUCH SHOULD I BE SPENDING ON A WEBSITE? 3. ARE REGULAR BLOGS STILL WORTH DOING? 4. HOW WOULD YOU LAUNCH AND SELL AN ONLINE COURSE WITHOUT AN EMAIL LIST? 5. SHOULD I PUT MY FREELANCE PRICES ON MY WEBSITE? 6. HOW DO YOU SPEND REGULAR TIME ON YOUR OWN MARKETING WHILST ALSO DOING EVERYTHING ELSE? 7. SEO WISE, HOW DO WE KNOW WHAT PEOPLE ARE SEARCHING FOR WHEN IT COMES TO OUR FREELANCE SERVICES? 8. WHAT MAKES A GREAT SALES PAGE? 9. IS EMAIL MARKETING WORTH DOING IF YOU’RE NOT A GOOD WRITER? 10. ANY TIPS FOR HIRING OTHERS? 11. ANY TIPS ON COMING UP WITH CONTENT IDEAS? 12. WHAT IS A BACKLINK? SHOULD WE BE TRYING TO GET THEM?<a href="https://www.beingfreelance.com/freelancer-community" rel="nofollow" target="_blank">Join the Being Freelance Community and catch full video replays of these and many more Q&amp;As!</a>

BONUS - LIVE Q&As with Prerna Malik, Beth Gladstone and Tom Garfield

Nick Walter

Beth Gladstone owner of Built By Content joins this weeks future state of podcast with Danny Denhard &amp; Nick Walter. We discuss everything content related, and go deep into the future state of content, including channels like TikTok, YouTube Shorts aka micro content, why video is a must for most not all and what we can learn from Paris Hilton, the rise of long form content and why automation and SEO will always be essential channels.  Connect With Beth  Check out Beth's agency - https://www.builtbycontent.com Her instagram filled with recommendation - https://www.instagram.com/bethbycontent/ Or  On LinkedIn https://www.linkedin.com/in/beth-gladstone/  Take Away Moments  Beth's Quotables   Brands need a mission to guide all content (look at Oatly &amp; Olio for brand inspiration)  The questions to ask if you are struggling with content:       Q. What is the aim here? Q. Why do you want to do that? Q. Does that map back to the overall company goals? - Beth  Vanity metrics seem great but don't get obsessed by them and what they need      Danny's Quotables    Make art not content - make art that is not lost in social feeds  E I E Framework: educate, inspire and entertain. The core pillars that people should build content around  Nick's Quotables  "the normal kind of VR production for example, is like producing a video game. Or a short film or something like that. It's very, very labor intensive, very expensive. You're talking 50,000 upwards to create a one-off VR experience that doesn't really live on. You know, it's an experience you have and once you've had it, once you're very unlikely to return to it, unless it's significant"   The Future State Of Content Predictions Beth's   Longer form content  Content automation Mini docuseries for B2C brands (B2B brands have led the way for years) Programmatic SEO More experience based content - multi touch content    Nick's   AR &amp; VR content creation tools  A lot more interactive content that we will be engaged with and seeking out  Content that drives the physical not just the digital    Danny's  - Experiences - Creator editor role - Live stream come and go for most - Live debate — duet remixing - CCTV style content - Art not content. NFTs prime example - Search vs discovery vs paywall   Want to listen to the future state of content again, jump tp to 43 mins for the predictions  

Beth Gladstone owner of <a href="https://www.builtbycontent.com" rel="nofollow" target="_blank">Built By Content</a> joins this weeks future state of podcast with Danny Denhard &amp; Nick Walter. We discuss everything content related, and go deep into the future state of content, including channels like TikTok, YouTube Shorts aka micro content, why video is a must for most not all and what we can learn from Paris Hilton, the rise of long form content and why automation and SEO will always be essential channels.  Connect With Beth <ul> <li>Check out Beth's agency - <a href="Beth Gladstone owner of Built By Content joins this weeks future state of podcast with Danny Denhard &amp; Nick Walter. We discuss everything content related, and go deep into the future state of content, including channels like TikTok, YouTube Shorts aka micro content, why video is a must for most not all and what we can learn from Paris Hilton, the raise of long form content and why automation and SEO will always be essential channels. Stand Out Moments Connect With Beth Check out Beth's agency - https://www.builtbycontent.com Her instagram filled with recommendation - https://www.instagram.com/bethbycontent/ Or on LinkedIn https://www.linkedin.com/in/beth-gladstone/ Jump to 43 mins for the future state of content https://www.builtbycontent.com" rel="nofollow" target="_blank">https://www.builtbycontent.com</a></li> <li>Her instagram filled with recommendation - <a href="https://www.instagram.com/bethbycontent/" rel="nofollow" target="_blank">https://www.instagram.com/bethbycontent/</a> Or </li> <li>On LinkedIn <a href="https://www.linkedin.com/in/beth-gladstone/" rel="nofollow" target="_blank">https://www.linkedin.com/in/beth-gladstone/</a></li> </ul> Take Away Moments  Beth's Quotables  <ul> <li>Brands need a mission to guide all content (look at Oatly &amp; Olio for brand inspiration) </li> <li>The questions to ask if you are struggling with content:  <ul> <li>Q. What is the aim here? Q. Why do you want to do that? Q. Does that map back to the overall company goals? - Beth </li> <li>Vanity metrics seem great but don't get obsessed by them and what they need  </li> </ul> </li> </ul> Danny's Quotables <ul> <li>Make art not content - make art that is not lost in social feeds </li> <li>E I E Framework: educate, inspire and entertain. The core pillars that people should build content around</li> </ul> Nick's Quotables <ul> <li>"the normal kind of VR production for example, is like producing a video game. Or a short film or something like that. It's very, very labor intensive, very expensive. You're talking 50,000 upwards to create a one-off VR experience that doesn't really live on. You know, it's an experience you have and once you've had it, once you're very unlikely to return to it, unless it's significant" </li> </ul> The Future State Of Content Predictions Beth's  <ul> <li>Longer form content </li> <li>Content automation</li> <li>Mini docuseries for B2C brands (B2B brands have led the way for years)</li> <li>Programmatic SEO</li> <li>More experience based content - multi touch content </li> </ul> Nick's  <ul> <li>AR &amp; VR content creation tools </li> <li>A lot more interactive content that we will be engaged with and seeking out </li> <li>Content that drives the physical not just the digital </li> </ul> Danny's  - Experiences - Creator editor role - Live stream come and go for most - Live debate — duet remixing - CCTV style content - Art not content. NFTs prime example - Search vs discovery vs paywall  Want to listen to the future state of content again, jump tp to 43 mins for the predictions