Jessica Lehmann Ash's guest appearances

Jessica Lehmann Ash

The Strategy Inside Everything

The Overthinkers

Nir Eyal

Tom Goodwin

Jay Baer

Aaron Dignan

David Carroll

Mark Pollard

Rob Schwartz

Melanie Deziel

Mike Jones

John Burke

Taylor Lorenz

Ian Schafer

Julian Cole

Jack Appleby

Emmanuel Probst

OwlTail

On the heels of Twitter's catastrophic rebranding, we are joined by Co:Collective's Snr Strategy Director, Jessica Lehmann Ash, to discuss not only what went wrong there, but how and when to potentially get it right. Rebranding (or even renaming) should never be taken lightly, often costing valuable equity to companies, but as you'll hear on this episode, it doesn't mean there aren't valuable moments to go through the exercise.

Is Rebranding Ever A Good Idea? With Jessica Lehmann Ash

Since I was in elementary school, I’ve been a little obsessed with how ideas and thinking fit together. Taking concepts from history and applying math to them. Taking concepts from art and applying it to science. Well, applying concepts from art to everything no doubt. Weirdly, I’ve always compartmentalized my personal and professional lives. Discrete little boxes for each. Guess what. That’s over. I’m working out of the house and taking work breaks to do art projects with my kids. It’s all connected now. I’m applying lessons from my kids’ homework to my own work, and vice versa. And before any of this started, I got to speak with Jessica Lehmann Ash about how she connects things in her mind. How her work studying music created a model for her thinking and how she applies it today. As strategy lead at Co:Collective, she is still looking for ways to connect what she knows to what she seeks to understand. Jessica folds lessons from seemingly disconnected activities and disciplines into one another to make complex problems simple. You can read the transcript here: http://adampierno.com/do-you-hear-what-jessica-lehmann-ash-hears/We talk about the artist Sol LeWitt, and you can see more here: https://www.michaelblackwoodproductions.com/project/sol-lewitt-4-decades/nytimes.com/2007/04/09/arts/design/09lewitt.htmlhttps://massmoca.org/sol-lewitt/ Dig this episode? Share it. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

Since I was in elementary school, I’ve been a little obsessed with how ideas and thinking fit together. Taking concepts from history and applying math to them. Taking concepts from art and applying it to science. Well, applying concepts from art to everything no doubt. Weirdly, I’ve always compartmentalized my personal and professional lives. Discrete little boxes for each. Guess what. That’s over. I’m working out of the house and taking work breaks to do art projects with my kids. It’s all connected now. I’m applying lessons from my kids’ homework to my own work, and vice versa. And before any of this started, I got to speak with Jessica Lehmann Ash about how she connects things in her mind. How her work studying music created a model for her thinking and how she applies it today. As strategy lead at Co:Collective, she is still looking for ways to connect what she knows to what she seeks to understand. Jessica folds lessons from seemingly disconnected activities and disciplines into one another to make complex problems simple. You can read the transcript here: <a href="http://adampierno.com/do-you-hear-what-jessica-lehmann-ash-hears/" rel="nofollow" target="_blank">http://adampierno.com/do-you-hear-what-jessica-lehmann-ash-hears/</a> We talk about the artist Sol LeWitt, and you can see more here: <a href="https://www.michaelblackwoodproductions.com/project/sol-lewitt-4-decades/" rel="nofollow" target="_blank">https://www.michaelblackwoodproductions.com/project/sol-lewitt-4-decades/</a><a href="http://nytimes.com/2007/04/09/arts/design/09lewitt.html" rel="nofollow" target="_blank">nytimes.com/2007/04/09/arts/</a>design/09lewitt.html<a href="https://massmoca.org/sol-lewitt/" rel="nofollow" target="_blank">https://massmoca.org/sol-</a>lewitt/ Dig this episode? Share it. Get full access to The Strategy Inside Everything at <a href="https://specific.substack.com/subscribe?utm_medium=podcast" rel="nofollow" target="_blank">specific.substack.com/subscribe</a>

Do you hear what Jessica Lehmann Ash hears?