Sebastian Jespersen's guest appearances

Sebastian Jespersen

B2B Growth

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

Best Seller Podcast

Mark Organ

Christoph Trappe

Drew Neisser

Erika Andersen

Scott Miller

Michelle Tillis Lederman

Justin Christianson

Andy Paul

Andrew Tarvin

Anthony Iannarino

Brian Wong

Irv Shapiro

Rand Fishkin

Stu Heinecke

Shep Hyken

OwlTail

Stan Rapp

Sebastian Jespersen and Stan Rapp, authors of Release the Power of Entangled Marketing: Moving Beyond Engagement discuss the term ‘entangled marketing’ and how it can change the way brands interact with their customers. Entangled marketing is a new business model that leads to an enduring, mutually rewarding relationship with customers in the internet era. “Entanglement” is used as a metaphor for what is happening right now – the way one thing blends with another, making things tightly intertwined. Jespersen says that once brands start entangling with customers, trust becomes an essential part of the relationship; and like any other relationship, it can get messy if broken. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sebastian Jespersen and Stan Rapp, authors of Release the Power of Entangled Marketing: Moving Beyond Engagement discuss the term ‘entangled marketing’ and how it can change the way brands interact with their customers. Entangled marketing is a new business model that leads to an enduring, mutually rewarding relationship with customers in the internet era. “Entanglement” is used as a metaphor for what is happening right now – the way one thing blends with another, making things tightly intertwined. Jespersen says that once brands start entangling with customers, trust becomes an essential part of the relationship; and like any other relationship, it can get messy if broken. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

BSP 105: Release the Power of Entangled Marketing by Sebastian Jespersen and Stan Rapp

In order to start connecting your creative and your analytics, you have to first create a connected infrastructure. Look at current clients, at the characteristics from your CRM, and push that data into a platform like LinkedIn and find look-alike profiles. Then come up with a targeting plan to drive in that traffic that you’re looking for. In this episode, Sebastian Jespersen, Founder &amp; CEO of Vertic, covers this and more as he explains how to connect your creative with your analytics.

In order to start connecting your creative and your analytics, you have to first create a connected infrastructure. Look at current clients, at the characteristics from your CRM, and push that data into a platform like LinkedIn and find look-alike profiles. Then come up with a targeting plan to drive in that traffic that you’re looking for. In this episode, <a href="https://www.linkedin.com/in/sebastianjespersen" rel="nofollow" target="_blank">Sebastian Jespersen</a>, Founder &amp; CEO of <a href="http://vertic.com" rel="nofollow" target="_blank">Vertic</a>, covers this and more as he explains how to connect your creative with your analytics.

129: How to Connect Your Creative with Your Analytics w/ Sebastian Jespersen

Sebastian Jespersen is a digital media guru and evangelist. Sebastian was named Agency Innovator of 2012 by the Internationalist. Sebastian is founder of Vertic, where he, serves clients including HP, ECO, Vestas and Microsoft. Vertic is a strategic digital agency focusing on strategy, storytelling, creativity and interactive design. With offices in New York, Copenhagen, Seattle and Singapore, Vertic helps clients develop an interdisciplinary approach to brand building.

Sebastian Jespersen is a digital media guru and evangelist. Sebastian was named Agency Innovator of 2012 by the Internationalist. Sebastian is founder of Vertic, where he, serves clients including HP, ECO, Vestas and Microsoft. Vertic is a strategic digital agency focusing on strategy, storytelling, creativity and interactive design. With offices in New York, Copenhagen, Seattle and Singapore, Vertic helps clients develop an interdisciplinary approach to brand building.

003: Sebastian Jespersen: Mastering the Link