Beth Lemmel's guest appearances

Beth Lemmel

Leadership IS

The Great Reset

Epic Entrepreneurs

Bill Gilliland

Aisha Adams

Katie Button

Leah Wong Ashburn

Matt Mittan

Christina Hall

Cristina Hall Ackley

David Ackley

Greg Hardy

Rob Thomas

Brian Turner

Phil Maffetone

Gordon Smith

John Young

Brian Crowley

OwlTail

With so many jobs hiring yet we are faced with the Great Resignation, before you quit or apply discover what drives you and will you end up at the right job. Let’s talk about it!

Are you at the Right Job? With Special Guest Beth Lemmel Founder of Lemmel Employment Coaching

Frustrated with your marketing efforts? And wondering how others are running profitable campaigns that allow them to dramatically scale up their businesses? On today’s show, we are joined by entrepreneurial talent scout Beth Lemmel who shares with us the three simple things that constitute a profitable and scalable marketing campaign.  In the order of importance, they are The targeting, The offer, and The messaging. You will learn that while targeting demographics is important, targeting the right psychographic is even more important.  You will learn the importance of being “fluid” with your offer so that you can come up with an adequate response to black swan events like covid.  And, you will learn how you can use strong messaging that calls out to your target audience. To better illustrate her point, Beth gives us a “peek” into the marketing strategy for ActionCoach. Learn how Beth is leveraging these three marketing pillars to reach out to our target audience of passionate and growth-oriented entrepreneurs.  What You Will Learn In This Show The three core pillars of a marketing campaign Why targeting goes way beyond demographics Coming with an irresistible, no-brainer offer Using the right messaging that aligns with your offer And so much more…  Resources Get VIP Access to our 90-Day Business Planning Event Get in touch with Beth: bethlemmel@actioncoach.com

Frustrated with your marketing efforts? And wondering how others are running profitable campaigns that allow them to dramatically scale up their businesses? On today’s show, we are joined by entrepreneurial talent scout Beth Lemmel who shares with us the three simple things that constitute a profitable and scalable marketing campaign.  In the order of importance, they are The targeting, The offer, and The messaging. You will learn that while targeting demographics is important, targeting the right psychographic is even more important.  You will learn the importance of being “fluid” with your offer so that you can come up with an adequate response to black swan events like covid.  And, you will learn how you can use strong messaging that calls out to your target audience. To better illustrate her point, Beth gives us a “peek” into the marketing strategy for ActionCoach. Learn how Beth is leveraging these three marketing pillars to reach out to our target audience of passionate and growth-oriented entrepreneurs.  What You Will Learn In This Show <ul><li>The three core pillars of a marketing campaign</li> <li>Why targeting goes way beyond demographics</li> <li>Coming with an irresistible, no-brainer offer</li> <li>Using the right messaging that aligns with your offer</li> <li>And so much more…</li> </ul> Resources <a href="https://go.billgilliland.biz/vip" rel="nofollow" target="_blank">Get VIP Access to our 90-Day Business Planning Event</a> Get in touch with Beth: bethlemmel@actioncoach.com

16 : Beth Lemmel | Three Core Pillars of a Marketing Campaign for Achieving Massive Scale and Growth

Happy New Year! NEW THEME SONG!!! Thought we would change it up for the New Year. Waddya Think? We speak with Bill Gilliland an award winning presenter, entrepreneur and ActionCOACH business coach. We also speak with Beth Lemmel who works with Bill as an ActionCOACH entrepreneurial talent scout. We discuss the tough times for small businesses during Covid-19 and how many have had to pivot and adapt and how there is opportunity available - even now.  We discuss economic cycles and how this one may be different as we rebuild post-pandemic. How do businesses make things more personal and how do businesses adapt to their local commnity to be strong now and stronger beyond Covid-19? We also discuss the entrepreneurial spirit and how we could use schools to encourage that for kids in high school to push them to be more creative and unlock the potential of young entrepreneurs. We also speak to how we have a responsibility to support those local businesses we love to keep them going and what that means for our whole community. Bill offers some free business coaching during these trouble times for any of you listeners who may be interested. Find out more at his website: ActionCOACH 

Happy New Year! NEW THEME SONG!!! Thought we would change it up for the New Year. Waddya Think? We speak with <a href="https://billgilliland.actioncoach.com/about/" rel="nofollow" target="_blank">Bill Gilliland</a> an award winning presenter, entrepreneur and <a href="https://billgilliland.actioncoach.com/" rel="nofollow" target="_blank">ActionCOACH</a> business coach. We also speak with Beth Lemmel who works with Bill as an ActionCOACH entrepreneurial talent scout. We discuss the tough times for small businesses during Covid-19 and how many have had to pivot and adapt and how there is opportunity available - even now.  We discuss economic cycles and how this one may be different as we rebuild post-pandemic. How do businesses make things more personal and how do businesses adapt to their local commnity to be strong now and stronger beyond Covid-19? We also discuss the entrepreneurial spirit and how we could use schools to encourage that for kids in high school to push them to be more creative and unlock the potential of young entrepreneurs. We also speak to how we have a responsibility to support those local businesses we love to keep them going and what that means for our whole community. Bill offers some free business coaching during these trouble times for any of you listeners who may be interested. Find out more at his website: <a href="https://billgilliland.actioncoach.com/" rel="nofollow" target="_blank">ActionCOACH </a>

Episode 81: With Bill Gilliland and Beth Lemmel - Business Coaches