Kurt Heusner's guest appearances

Kurt Heusner

Ask A Sales Leader: A Forrester Podcast 

Hey Salespeople

Mark Roberge

Stephen Murray

Chris Walker

Aaron Ross

John Barrows

Doug Landis

Scott Ingram

Mario Martinez

Justin Welsh

Kevin Dorsey

Henry Schuck

Tom Williams

Justin Michael

Brad Smith

John Hinds

OwlTail

In this episode of "Ask A Sales Leader", Phil interviews, Kurt Heusner, VP of Americas Digital Sales for Citrix. Kurt is responsible for Citrix's inside sales team in US that drives $1B in revenue from mid-market and SMB prospect and customers. Topics include: *How to have inside sales both close business in the SMB and mid-market segments and also partner with outside sales teams and partners to facilitate demand for the enterprise segment *Best practices for renewals teams focused on maintenance renewals *What does it mean to be a modern seller-including the ability to quickly establish rapport in short increments (socially, digitally, over the phone) with a broader set of buyers *Why modern sellers need the ability to consume all the relevant information and bring it to action *Why modern first line sales managers need to be on the front lines coaching and why leaders need to hire the best coaches, not just the best sellers *The definition of digital sales transformation-the ways that you're directly engaging with customers, how to retain information about engagements, how to make it easy for your customers to engage with you *The role of tools and data in digital transformation to help sellers *How sales leaders should ensure that they're getting the demand that they require from the marketing organization in order to be successful *The importance of having a data science analytics team to understand the underlying data to enable the sales team to be more adaptable *Why sales leaders should look at customer acquisition costs and why you need these metrics to ensure that you're investing properly *How to develop talent by instituting competency maps as a forcing function between rep and managers

In this episode of "Ask A Sales Leader", Phil interviews, Kurt Heusner, VP of Americas Digital Sales for Citrix. Kurt is responsible for Citrix's inside sales team in US that drives $1B in revenue from mid-market and SMB prospect and customers. Topics include: *How to have inside sales both close business in the SMB and mid-market segments and also partner with outside sales teams and partners to facilitate demand for the enterprise segment *Best practices for renewals teams focused on maintenance renewals *What does it mean to be a modern seller-including the ability to quickly establish rapport in short increments (socially, digitally, over the phone) with a broader set of buyers *Why modern sellers need the ability to consume all the relevant information and bring it to action *Why modern first line sales managers need to be on the front lines coaching and why leaders need to hire the best coaches, not just the best sellers *The definition of digital sales transformation-the ways that you're directly engaging with customers, how to retain information about engagements, how to make it easy for your customers to engage with you *The role of tools and data in digital transformation to help sellers *How sales leaders should ensure that they're getting the demand that they require from the marketing organization in order to be successful *The importance of having a data science analytics team to understand the underlying data to enable the sales team to be more adaptable *Why sales leaders should look at customer acquisition costs and why you need these metrics to ensure that you're investing properly *How to develop talent by instituting competency maps as a forcing function between rep and managers

Episode #12: Leading a $1B Inside Sales Team with Kurt Heusner, VP of Americas Digital Sales, Citrix

There is no denying that the sales landscape is radically changing and Kurt Heusner is leading the charge. As the Vice President, Americas Digital Sales at Citrix, Kurt is redefining the customer experience and helping organizations move toward subscription and cloud models. In this episode of the Hey Salespeople Podcast, Kurt shares sales techniques for the new buying environment and everything you need to know about building rapport, personalization, and the new generation of sales leadership. 

There is no denying that the sales landscape is radically changing and Kurt Heusner is leading the charge. As the Vice President, Americas Digital Sales at Citrix, Kurt is redefining the customer experience and helping organizations move toward subscription and cloud models. In this episode of the Hey Salespeople Podcast, Kurt shares sales techniques for the new buying environment and everything you need to know about building rapport, personalization, and the new generation of sales leadership.

Brave New World of Selling with Kurt Heusner