Ronda Fraley's guest appearances

Ronda Fraley

Just Go Grind with Justin Gordon

Society Bytes Radio

WE: STARTUP HACKS

Startup Hacks

Katica Roy

Samantha Patil

Liz Heller

Joanna Bloor

Dana Loberg

Nicola Stephenson

Andrea Guendelman

Janet Aizenstros

Mary Clavieres

Rebecca Warfield

Priscilla McKinney

Gary Arndt

Omar Zenhom

Tom Sleigh

Sifu Matthew

OwlTail

Ronda Fraley is the Founder &amp; Sommelier at The Wine Party Co, where she is making organic, boutique wines accessible and learning about wine approachable. She is shaking things up with a virtual wine class for beginners, personalized recommendations, and thoughtfully curated selections of organic wines from small producers around the world.

Doing More by Doing Less - RONDA FRALEY

Ronda Fraley is the founder of The Wine Party Co., making it easy to drink great wine and learn about it. Wine shouldn't be overwhelming. That's why Ronda created a digital wine platform that offers wines that are highly-curated, experiences that are ready-to-host, wine classes, and an inclusive community so that you can experience wine with confidence and without judgement. The Wine Party Co. came from the idea that good wine - which comes with a lot of confusion, uncertainty, and intimidation surrounding its many variations - can be made approachable. And give you a damn good reason to gather people together.   Ronda is not your typical wine pro and she didn't set out to recreate your typical wine experience. The company’s approachable and inclusive vibe is a reflection of her career spent in hospitality, creating memorable experiences for guests and employees alike. Ronda's certifications from the Court of Master Sommeliers and Wine &amp; Spirits Education Trust show that she knows what she’s talking about, but it’s her passion for bringing people together that is changing the way you experience wine for the better. Her focus on a healthier lifestyle also guides her wine selections. It’s why you’ll always find organic wines from small producers who pour love into their vineyards and their wines.   About Our Partners   This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models.   Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work"​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI.   Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba.   Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast.   This episode is also brought to you by Toptal. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects.   Connect with Ronda Fraley    The Wine Party Co. Instagram Pinterest LinkedIn    Some of the Topics Covered by Ronda Fraley in this Episode    How Ronda got inspired to start The Wine Party Co. and how the idea evolved into what it is today Going from passion project to full time entrepreneur Why Ronda decided to bootstrap the business Customer acquisition through networking Why the freemium model has worked for Ronda The business model for The Wine Party Co. Low-budget marketing and exploring partnerships What makes a good webinar How Ronda is approaching growth for The Wine Party Co. How Ronda views competition and what makes her company unique How Ronda sources her wines from small businesses Short term execution versus long term vision The Wine Party Co.'s current traction Expectations versus reality regarding entrepreneurship Incorporating customer feedback Ronda's book recommendations How Ronda recharges away from work The importance of adaptability Ronda's advice for entrepreneurs    Links from the Episode    Dreamers &amp; Doers Female Founders Collective Women Who Love Wine Key Ingredient Simply LaKita To taste Slack #59: Austin Rief, Co-Founder and COO of Morning Brew, on Growing to Over 1 Million Newsletter Subscribers Beaune Imports Farm Wine Imports Rinascimento Wine Co. Traction by Gabriel Weinberg and Justin Mares 

Ronda Fraley is the founder of <a href="https://thewinepartyco.com/" rel="noreferrer noopener nofollow" target="_blank">The Wine Party Co.</a>, making it easy to drink great wine and learn about it. Wine shouldn't be overwhelming. That's why Ronda created a digital wine platform that offers wines that are highly-curated, experiences that are ready-to-host, wine classes, and an inclusive community so that you can experience wine with confidence and without judgement. The Wine Party Co. came from the idea that good wine - which comes with a lot of confusion, uncertainty, and intimidation surrounding its many variations - can be made approachable. And give you a damn good reason to gather people together. Ronda is not your typical wine pro and she didn't set out to recreate your typical wine experience. The company’s approachable and inclusive vibe is a reflection of her career spent in hospitality, creating memorable experiences for guests and employees alike. Ronda's certifications from the Court of Master Sommeliers and Wine &amp; Spirits Education Trust show that she knows what she’s talking about, but it’s her passion for bringing people together that is changing the way you experience wine for the better. Her focus on a healthier lifestyle also guides her wine selections. It’s why you’ll always find organic wines from small producers who pour love into their vineyards and their wines. About Our Partners This episode is brought to you by <a href="https://hawkemedia.com/" rel="noreferrer noopener nofollow" target="_blank">Hawke Media</a>. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models. Hawke Media was recognized by Inc. as the country's fastest-growing marketing consultancy and is proudly one of Glassdoor's "Best Places to Work"​, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI. Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in <a href="https://www.justgogrind.com/erik-huberman-podcast/" rel="noreferrer noopener nofollow" target="_blank">episode 23</a> of the Just Go Grind Podcast. This episode is also brought to you by <a href="https://www.toptal.com#bring-in-solely-eye-opening-software-contractors" rel="noreferrer noopener nofollow" target="_blank">Toptal</a>. Toptal is an exclusive network of the top freelance software developers, designers, finance experts, product managers, and project managers in the world. Top companies hire Toptal freelancers for their most important projects. Connect with Ronda Fraley <ul> <li><a href="https://thewinepartyco.com/" rel="noreferrer noopener nofollow" target="_blank">The Wine Party Co.</a></li> <li><a href="https://www.instagram.com/thewinepartyco/" rel="noreferrer noopener nofollow" target="_blank">Instagram</a></li> <li><a href="https://www.pinterest.com/thewinepartyco/" rel="noreferrer noopener nofollow" target="_blank">Pinterest</a></li> <li><a href="https://www.linkedin.com/in/rondafraley" rel="noreferrer noopener nofollow" target="_blank">LinkedIn</a></li> </ul> Some of the Topics Covered by Ronda Fraley in this Episode <ul> <li>How Ronda got inspired to start The Wine Party Co. and how the idea evolved into what it is today</li> <li>Going from passion project to full time entrepreneur</li> <li>Why Ronda decided to bootstrap the business</li> <li>Customer acquisition through networking</li> <li>Why the freemium model has worked for Ronda</li> <li>The business model for The Wine Party Co.</li> <li>Low-budget marketing and exploring partnerships</li> <li>What makes a good webinar</li> <li>How Ronda is approaching growth for The Wine Party Co.</li> <li>How Ronda views competition and what makes her company unique</li> <li>How Ronda sources her wines from small businesses</li> <li>Short term execution versus long term vision</li> <li>The Wine Party Co.'s current traction</li> <li>Expectations versus reality regarding entrepreneurship</li> <li>Incorporating customer feedback</li> <li>Ronda's book recommendations</li> <li>How Ronda recharges away from work</li> <li>The importance of adaptability</li> <li>Ronda's advice for entrepreneurs</li> </ul> Links from the Episode <ul> <li><a href="https://www.dreamersdoers.com/" rel="noreferrer noopener nofollow" target="_blank">Dreamers &amp; Doers</a></li> <li><a href="https://www.femalefoundercollective.com/" rel="noreferrer noopener nofollow" target="_blank">Female Founders Collective</a></li> <li><a href="https://www.instagram.com/womenwholovewine/?hl=en" rel="noreferrer noopener nofollow" target="_blank">Women Who Love Wine</a></li> <li><a href="https://www.keyingredient.com/" rel="noreferrer noopener nofollow" target="_blank">Key Ingredient</a></li> <li><a href="https://www.simplylakita.com/" rel="noreferrer noopener nofollow" target="_blank">Simply LaKita</a></li> <li><a href="https://www.totaste.co/" rel="noreferrer noopener nofollow" target="_blank">To taste</a></li> <li><a href="https://slack.com/" rel="noreferrer noopener nofollow" target="_blank">Slack</a></li> <li><a href="https://www.justgogrind.com/austin-rief-podcast/" rel="noreferrer noopener nofollow" target="_blank">#59: Austin Rief, Co-Founder and COO of Morning Brew, on Growing to Over 1 Million Newsletter Subscribers</a></li> <li><a href="https://www.beauneimports.com/" rel="noreferrer noopener nofollow" target="_blank">Beaune Imports</a></li> <li><a href="https://www.farmwineimports.com/" rel="noreferrer noopener nofollow" target="_blank">Farm Wine Imports</a></li> <li><a href="https://www.rinascimentowineco.com/" rel="noreferrer noopener nofollow" target="_blank">Rinascimento Wine Co.</a></li> <li><a href="https://www.amazon.com/Traction-Startup-Guide-Getting-Customers/dp/0976339609" rel="noreferrer noopener nofollow" target="_blank">Traction by Gabriel Weinberg and Justin Mares</a></li> </ul>

#178: Ronda Fraley, Founder of The Wine Party Co., on Making Wine Approachable, Low-Budget Marketing, the Elements of a Good Webinar, and the Importance of Adaptability