Michael Rust's guest appearances

Michael Rust

The Tao of Sports Podcast – The Definitive Sports, Marketing, Business Industry News Podcast

Morning Brew With Stew 

Ben Shapiro

Bill Johnson

Sam Houston

Jeffrey Gitomer

David Young

Randy Cohen

John Ruhlin

James Madison

John Shumate

John Collins

Jesse Cole

Jim Kean

Kevin Kulp

John Barrows

Max Altschuler

OwlTail

Morning Brew With Stew FT. Michael Rust Colts reaction

Michael Rust is part of the analytics revolution for third party ticket sales groups, serving as the coordinator for database marketing at the Aspire Group, on the campus of Miami-Ohio University. Rust discusses how he goes about merging a lot of different segmentations together, from various campus constituencies, then presenting that information to administration. Rust says that he doesn't expect everyone to fully understand data, but that the same group should be able to engage with what Rust is saying the data tells him about a specific customer group. Rust talks about how to drive not only sales through data, but also specific marketing campaigns to make impactful choices that translate to real revenue.

<p>Michael Rust is part of the analytics revolution for third party ticket sales groups, serving as the coordinator for database marketing at the Aspire Group, on the campus of Miami-Ohio University. Rust discusses how he goes about merging a lot of different segmentations together, from various campus constituencies, then presenting that information to administration. Rust says that he doesn't expect everyone to fully understand data, but that the same group should be able to engage with what Rust is saying the data tells him about a specific customer group. Rust talks about how to drive not only sales through data, but also specific marketing campaigns to make impactful choices that translate to real revenue.</p>

Ep. 572 - Michael Rust (Analytics, Miami-Ohio/Aspire)