Kristy Engels's guest appearances

Kristy Engels

WHERE BRAINS MEET BEAUTY

Beauty Is Your Business - beautytech and beauty innovation

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Rita Hazan

Casey Georgeson

Saint Jane

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Bobbi Brown

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Tina Hedges

Indie Lee

OwlTail

Managing sales reps while training, planning, and nurturing in-store retailer relationships… Kristy Engels, SVP Marketing &amp; Brand Strategy for Beauty Barrage (an outsourced sales force for beauty brand) joins Regina Gwynn, April Franzino, and Abby Wallach in the MouthMedia Network studio powered by Sennheiser. In this episode:  Over 300 people servicing 3,000 doors, training in-store for brands People like to understand a product, how to use it, what’s in it for them A secret sauce for success in store for brands An unusual start with the company for Kristy The genesis of the company Looking at sales data, working as a strategic partner, looking at plan and determining where the best ROI can be in which locations Sales Analysis Looking at ROI at store level, with a halo effect A new way of tackling business In store education, how they are different  Can help alleviate having to staff internally for this Cost savings and strategic partner Kristyn used to produce music and photography in entertainment work such as some Seinfeld images, then worked as chair and makeup agent Doing a lot of content marketing before it was a buzzword Really interesting partnerships Having to get really to creative to get seen Customer knowledge they are coming in with challenges you to raise your level of education  The post 072 – Kristy Engels of Beauty Barrage – Secret Store Success Sauce for Brands appeared first on Beauty Is Your Business.See omnystudio.com/listener for privacy information.

<h2>Managing sales reps while training, planning, and nurturing in-store retailer relationships…</h2> <a href="https://www.linkedin.com/in/kristyengels/" rel="noopener nofollow" target="_blank">Kristy Engels</a>, SVP Marketing &amp; Brand Strategy for Beauty Barrage (an outsourced sales force for beauty brand) joins Regina Gwynn, April Franzino, and Abby Wallach in the MouthMedia Network studio powered by Sennheiser. <h2>In this episode:</h2> <ul> <li>Over 300 people servicing 3,000 doors, training in-store for brands</li> <li>People like to understand a product, how to use it, what’s in it for them</li> <li>A secret sauce for success in store for brands</li> <li>An unusual start with the company for Kristy</li> <li>The genesis of the company</li> <li>Looking at sales data, working as a strategic partner, looking at plan and determining where the best ROI can be in which locations</li> <li>Sales Analysis</li> <li>Looking at ROI at store level, with a halo effect</li> <li>A new way of tackling business</li> <li>In store education, how they are different </li> <li>Can help alleviate having to staff internally for this</li> <li>Cost savings and strategic partner</li> <li>Kristyn used to produce music and photography in entertainment work such as some Seinfeld images, then worked as chair and makeup agent</li> <li>Doing a lot of content marketing before it was a buzzword</li> <li>Really interesting partnerships</li> <li>Having to get really to creative to get seen</li> <li>Customer knowledge they are coming in with challenges you to raise your level of education</li> </ul> The post <a href="https://beautyisyourbusiness.com/2019/01/072-kristy-engels-of-beauty-barrage-secret-store-success-sauce-for-brands/" rel="nofollow" target="_blank">072 – Kristy Engels of Beauty Barrage – Secret Store Success Sauce for Brands</a> appeared first on <a href="https://beautyisyourbusiness.com" rel="nofollow" target="_blank">Beauty Is Your Business</a>.See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information.

072 – Kristy Engels of Beauty Barrage – Secret Store Success Sauce for Brands

Kristy Engels doesn’t have a beauty line, and isn’t a retailer, either. As the SVP of Marketing and Brand Strategy at Beauty Strategy Group and Beauty Barrage, she’s the third party you need when you’re the former trying to reach the latter. In other words: A vendor.“A lot of startup brands don’t have big internal teams - everyone they utilize is an outside vendor. I think for them, “vendor” isn’t necessarily a bad word,” says Kristy. “But maybe for those more established, with all of the entrepreneurs and startups nipping at their heels, it is a bit more threatening.”In this episode, Jodi and Kristy explore the interesting dynamic between brands, retailers and their third party partners. Kristy also opens our eyes to the challenges of getting a brand to retail, and costs many don’t expect will crop up once they get there.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com

Kristy Engels doesn’t have a beauty line, and isn’t a retailer, either. As the SVP of Marketing and Brand Strategy at Beauty Strategy Group and Beauty Barrage, she’s the third party you need when you’re the former trying to reach the latter. In other words: A vendor.“A lot of startup brands don’t have big internal teams - everyone they utilize is an outside vendor. I think for them, “vendor” isn’t necessarily a bad word,” says Kristy. “But maybe for those more established, with all of the entrepreneurs and startups nipping at their heels, it is a bit more threatening.”In this episode, Jodi and Kristy explore the interesting dynamic between brands, retailers and their third party partners. Kristy also opens our eyes to the challenges of getting a brand to retail, and costs many don’t expect will crop up once they get there.#wherebrainsmeetbeauty@wherebrainsmeetbeautypodcast <a href="http://wherebrainsmeetbeauty.com" rel="nofollow" target="_blank">wherebrainsmeetbeauty.com</a>

Episode 66, Kristy Engels, SVP Marketing, The Beauty Strategy Group - | WHERE BRAINS MEET BEAUTY®