Khartoon Weiss's guest appearances

Khartoon Weiss

The Digiday Podcast

The Courageous Podcast with Ryan Berman

Everything Is Better With Creators

Jessica Lessin

Chuck Todd

Erika Nardini

Gary Liu

Ben Smith

Jeff Taylor

Andréa Mallard

Amy Adams

Rich Kleiman

Kara Swisher

Martha Stewart

Peter Kafka

Leah Finnegan

Mark Howard

Amanda Hesser

OwlTail

Adrienne Lahens

TikTok’s ascent as the go-to search engine, entertainment platform, and cultural touchstone is disrupting the way we shop, market, consume content...and pretty much everything else.️And behind it all is GenZ, who's driving this change at record speed!What's a marketer to do?On the latest episode of the Everything Is Better with Creators, Whalar CMO Jamie Gutfreund chats with TikTok’s Global Head of Agency and Accounts @Khartoon Weiss and Global Head of Operations, TikTok Creator Marketing Solutions @Adrienne Lahens.Tune in for the tea on how to unlearn what we thought we knew about marketing and how brands can work with creators to reach the unreachable GenZ audience.Caution: this tea is hot!Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at http://whalar.com#creators #creatoreconomy #tiktok #whalar #genz Hosted on Acast. See acast.com/privacy for more information.

TikTok’s ascent as the go-to search engine, entertainment platform, and cultural touchstone is disrupting the way we shop, market, consume content...and pretty much everything else.️And behind it all is GenZ, who's driving this change at record speed!What's a marketer to do?On the latest episode of the Everything Is Better with Creators, Whalar CMO Jamie Gutfreund chats with TikTok’s Global Head of Agency and Accounts @<a href="https://www.linkedin.com/in/khartoon-weiss-b127741/" rel="noopener noreferrer nofollow" target="_blank">Khartoon Weiss</a> and Global Head of Operations, TikTok Creator Marketing Solutions @<a href="https://www.linkedin.com/in/adriennelahens/" rel="noopener noreferrer nofollow" target="_blank">Adrienne Lahens</a>.Tune in for the tea on how to unlearn what we thought we knew about marketing and how brands can work with creators to reach the unreachable GenZ audience.Caution: this tea is hot!Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at <a href="http://whalar.com" rel="nofollow" target="_blank">http://whalar.com</a>#creators #creatoreconomy #tiktok #whalar #genz Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Creators and TikTok | Khartoon Weiss x Adrienne Lahens

TikTok has risen rapidly from being a new platform for marketers to kick the tires on to becoming a staple in some advertisers’ social budgets. “Curiosity, for sure, has exploded. We were a test partner, I would say, in 2020, and 2021 is the year that we want to be trusted,” said TikTok’s head of global agency &amp; accounts Khartoon Weiss in the latest episode of the Digiday Podcast.The latest sign of that trust is a three-year deal that TikTok has signed with IPG Mediabrands. The deal marks the second arrangement that the ByteDance-owned company has struck with a major agency holding company this year, following a deal with WPP announced in February. The agency holding company deals signal that TikTok has reached a new crest in its relationships with advertisers and agencies — two groups that may still be figuring out how to use the platform — but are invested in that education.Through IPG Mediabrands’ deal with TikTok, the agency group and platform will hold quarter-long “creator camps” for popular TikTok users to provide feedback on brands’ TikTok strategies and campaigns as a part of a broader program called “creator collective.”“It’s a new initiative that connects brands with forward-thinking and diverse creators who will advise on strategies and best practices, which is what we honestly get asked about most,” Weiss said.

TikTok has risen rapidly from being a new platform for marketers to kick the tires on to becoming a staple in some advertisers’ social budgets. “Curiosity, for sure, has exploded. We were a test partner, I would say, in 2020, and 2021 is the year that we want to be trusted,” said TikTok’s head of global agency &amp; accounts Khartoon Weiss in the latest episode of the Digiday Podcast.The latest sign of that trust is a three-year deal that TikTok has signed with IPG Mediabrands. The deal marks the second arrangement that the ByteDance-owned company has struck with a major agency holding company this year, following a deal with WPP announced in February. The agency holding company deals signal that TikTok has reached a new crest in its relationships with advertisers and agencies — two groups that may still be figuring out how to use the platform — but are invested in that education.Through IPG Mediabrands’ deal with TikTok, the agency group and platform will hold quarter-long “creator camps” for popular TikTok users to provide feedback on brands’ TikTok strategies and campaigns as a part of a broader program called “creator collective.”“It’s a new initiative that connects brands with forward-thinking and diverse creators who will advise on strategies and best practices, which is what we honestly get asked about most,” Weiss said.

TikTok’s Khartoon Weiss wants brands to stop overthinking their platform strategy