Katie Meeker's guest appearances

Katie Meeker

Demand Gen Chat

Learning with Leadership: A Customer Marketing Podcast

OwlTail

Key talking points:The difference between customer marketing with B2B businesses and SaaS services.How leaders should begin to structure their customer marketing team.Important behaviors and skills that are most valuable among team members.Skills that will distinguish a customer marketing leader from the rest.

<p><strong>Key talking points:</strong></p><ul><li>The difference between customer marketing with B2B businesses and SaaS services.</li><li>How leaders should begin to structure their customer marketing team.</li><li>Important behaviors and skills that are most valuable among team members.</li><li>Skills that will distinguish a customer marketing leader from the rest.</li></ul>

Katie Meeker | Vital leadership skills you need when structuring your marketing teams | Leadership Accelerator Program

iCIMS

Episode DescriptionIn the newest episode of Demand Gen Chat, I spoke with Katie Meeker, the Director of Customer Marketing at iCIMS. Katie has been at iCIMS for over 13 years, originally joining the marketing team as an events coordinator, and now leading customer marketing. Customer marketing is a relatively new function that is growing quickly so I was very excited to learn from Katie. Listen to this episode to hear why customer marketers should report into marketing, the martech stack iCIMS uses to power their customer marketing programs, and Katie’s predictions for the future of the role.Show NotesFollow Tara: https://www.linkedin.com/in/taraarobertsonFollow Katie: https://www.linkedin.com/in/katiemeeker/Check out the Customer Marketing Certification by Product Marketing Alliance: https://certified.productmarketingalliance.com/p/customer-marketing-certifiedAbout Demand Gen ChatDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!

<h2>Episode Description</h2><p>In the newest episode of Demand Gen Chat, I spoke with Katie Meeker, the Director of Customer Marketing at iCIMS. Katie has been at iCIMS for over 13 years, originally joining the marketing team as an events coordinator, and now leading customer marketing. Customer marketing is a relatively new function that is growing quickly so I was very excited to learn from Katie. Listen to this episode to hear why customer marketers should report into marketing, the martech stack iCIMS uses to power their customer marketing programs, and Katie’s predictions for the future of the role.</p><h2>Show Notes</h2><p>Follow Tara: <a href="https://www.linkedin.com/in/taraarobertson" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/taraarobertson</a></p><p>Follow Katie: <a href="https://www.linkedin.com/in/katiemeeker/" rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/katiemeeker/</a></p><p>Check out the Customer Marketing Certification by Product Marketing Alliance: <a href="https://certified.productmarketingalliance.com/p/customer-marketing-certified" rel="noopener noreferrer nofollow" target="_blank">https://certified.productmarketingalliance.com/p/customer-marketing-certified</a></p><h2>About Demand Gen Chat</h2><p>Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!</p>