Erin Jordan Spanski's guest appearances

Erin Jordan Spanski

Martech Zone Interviews

Economics & Strategy Podcast

Erin Jordan

Claire Vo

Jim Kukral

Brian Kelly

Marc Stein

Robby Slaughter

Jay Baer

Joe Chernov

Kraig Swensrud

Michael Reynolds

Brian Solis

Randy Frisch

Dan Clark

Gina Bianchini

Marcus Sheridan

OwlTail

In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency. From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility and conversions needed to surpass them. They're unique in the industry since they work across the spectrum of branding, creative, demand generation, public relations, web services, and marketing strategy for their clients. Over the years and working with hundreds of B2B technology companies, they've identified three keys to success:  How to identify and align goals between the partner and ocmpany. How to develop both short-term and long-term growth strategies. How to ensure the company and associated technology can accomodate and sustain that growth.  As companies look to become more efficient and effective - especially during difficult economic times - finding and working with a partner can accelerate the growth of your marketing efforts. In this episode, we discuss that and more!Special Guest: Erin Jordan Spanski.Sponsored By:Highbridge: With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments. Promo Code: martech zoneSupport Martech Zone InterviewsLinks:Walker Sands — From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility, and conversions needed to surpass them.

In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency. From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility and conversions needed to surpass them. They're unique in the industry since they work across the spectrum of branding, creative, demand generation, public relations, web services, and marketing strategy for their clients. Over the years and working with hundreds of B2B technology companies, they've identified three keys to success: <ol> <li>How to identify and align goals between the partner and ocmpany.</li> <li>How to develop both short-term and long-term growth strategies.</li> <li>How to ensure the company and associated technology can accomodate and sustain that growth.</li> </ol> As companies look to become more efficient and effective - especially during difficult economic times - finding and working with a partner can accelerate the growth of your marketing efforts. In this episode, we discuss that and more!Special Guest: Erin Jordan Spanski.Sponsored By:<ul><li><a href="https://highbridgeconsultants.com" rel="nofollow" target="_blank">Highbridge</a>: <a href="https://highbridgeconsultants.com" rel="nofollow" target="_blank">With a minimum of a decade each in the technology industry, Highbridge are leading the way on helping clients maximize their Salesforce and Marketing Cloud investments.</a> Promo Code: martech zone</li></ul><a href="https://www.paypal.me/douglaskarr" rel="payment nofollow" target="_blank">Support Martech Zone Interviews</a>Links:<ul><li><a href="https://www.walkersands.com/" rel="nofollow" target="_blank">Walker Sands</a> — From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility, and conversions needed to surpass them.</li></ul>

Erin Jordan Spanski: Three Keys When Selecting a B2B Marketing Agency

Jordan Spanski

On May 20th, we spoke with Erin Jordan Spanski, VP and Partner at Walker Sands, a premiere B2B marketing agencies. Marketing is already a challenging discipline because one must understand a plethora of complex interactions and motivations between the firm’s marketing mix and consumer. B2B marketing agencies have 2nd and 3rd orders of complexity. This bodes the question: how do you create value in a complex and opaque value chain?

On May 20th, we spoke with Erin Jordan Spanski, VP and Partner at Walker Sands, a premiere B2B marketing agencies. Marketing is already a challenging discipline because one must understand a plethora of complex interactions and motivations between the firm’s marketing mix and consumer. B2B marketing agencies have 2nd and 3rd orders of complexity. This bodes the question: how do you create value in a complex and opaque value chain?

Episode 006: Erin Jordan Spanski, Walker Sands