Jordan Spanski's guest appearances

Jordan Spanski

Martech Zone Interviews

Economics & Strategy Podcast

John Adams

Dan Clark

Brian Thompson

Bryan Davis

Louise Anderson

Aksh Gupta

Erin Jordan

Erin Jordan Spanski

OwlTail

On May 20th, we spoke with Erin Jordan Spanski, VP and Partner at Walker Sands, a premiere B2B marketing agencies. Marketing is already a challenging discipline because one must understand a plethora of complex interactions and motivations between the firm’s marketing mix and consumer. B2B marketing agencies have 2nd and 3rd orders of complexity. This bodes the question: how do you create value in a complex and opaque value chain?

<p>On May 20th, we spoke with Erin Jordan Spanski, VP and Partner at Walker Sands, a premiere B2B marketing agencies. Marketing is already a challenging discipline because one must understand a plethora of complex interactions and motivations between the firm’s marketing mix and consumer. B2B marketing agencies have 2nd and 3rd orders of complexity. This bodes the question: how do you create value in a complex and opaque value chain?</p>

Episode 006: Erin Jordan Spanski, Walker Sands