Suzanne Godbold's guest appearances

Suzanne Godbold

The Product Boss Podcast

Sustaining Craft

Bethenny Frankel

Jasmine Star

Krista Mashore

David Meltzer

Jaclyn Johnson

Angela Richardson

Amy Porterfield

Natalie Eckdahl

Mike Michalowicz

Carol Cox

Lisa Woodruff

Stacy Tuschl

Divya Gugnani

Maria Dismondy

Joanna Parker

OwlTail

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Our female founder this week is Suzanne Godbold of Three Best Bakery and one of our Masterminders. She opened her bakery business just three months before the pandemic hit and pivoted her approach to secure a six-figure 2020! Suzanne decided to take the leap and turn her baking passion into a profession. Her products were flying off the shelves and tasted delicious, but she lacked the systems to scale long term. She ran out of ingredients every day and felt she couldn’t increase volume without sacrificing quality and brand authenticity. We reflect on our transformational first session with Suzanne and the importance of mindset. With a bit of mindset work, Suzanne built the confidence to double her prices, which contributed to her success and ability to take bigger steps in hiring resulting in her being able to make more room for creative control and growth.You can hear in her voice how her confidence is growing by the minute, and her sales are reflecting that mindset shift. She’s even created a solid work/life balance, clocking out at 5pm every day to spend time with her family. The impact joining Mastermind has had on Suzanne is extraordinary. By getting out of her own way and throwing herself into the community aspect of Multi-Stream Machine and the Mastermind, she has broken through her self-limiting ceiling and ended 2021 as a multi six-figure business!Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off on January 20th so be sure to join here.Resources:Website: threebestbakery.comInstagram:@threebestbakeryFacebook: ThreeBestBakeryProduct Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, The Product Boss Mastermind has limited spots available open for consideration to applicants $250k and above, apply here.Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.Check out and shop from hundreds of small businesses from the Small Business Shopping Directory. It’s the go-to directory to discover, support, and shop small businesses all in one place.If you’re interested in taking the lessons from this episode further, you’ll want to sign up for the waitlist to be part of Multi-Stream Machine, and as soon as enrollment opens, you’ll be the first to know!Connect:Website: theproductboss.comInstagram: @theproductboss

Our female founder this week is Suzanne Godbold of Three Best Bakery and one of our Masterminders. She opened her bakery business just three months before the pandemic hit and pivoted her approach to secure a six-figure 2020! Suzanne decided to take the leap and turn her baking passion into a profession. Her products were flying off the shelves and tasted delicious, but she lacked the systems to scale long term. She ran out of ingredients every day and felt she couldn’t increase volume without sacrificing quality and brand authenticity. We reflect on our transformational first session with Suzanne and the importance of mindset. With a bit of mindset work, Suzanne built the confidence to double her prices, which contributed to her success and ability to take bigger steps in hiring resulting in her being able to make more room for creative control and growth.You can hear in her voice how her confidence is growing by the minute, and her sales are reflecting that mindset shift. She’s even created a solid work/life balance, clocking out at 5pm every day to spend time with her family. The impact joining Mastermind has had on Suzanne is extraordinary. By getting out of her own way and throwing herself into the community aspect of Multi-Stream Machine and the Mastermind, she has broken through her self-limiting ceiling and ended 2021 as a multi six-figure business!Brought to you by the <a href="https://shop1in5.com/take-the-pledge/?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=shop_1_in_5_pledge&amp;utm_content=podcast" rel="noopener noreferrer nofollow" target="_blank">Shop 1 in 5™ Pledge</a>! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The <a href="https://shop1in5.com/take-the-pledge/?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=shop_1_in_5_pledge&amp;utm_content=podcast" rel="noopener noreferrer nofollow" target="_blank">Shop 1 in 5™ Pledge</a> is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!The Product Boss’s Guide to Your Best Year Yet is a FREE series of workshops where we share the biggest tips and tricks to creating financial momentum for the year ahead. The first workshop kicks off on January 20th so be sure to join <a href="https://www.theproductbossworkshops.com/workshop-opt-ingriao2ac?utm_source=Podcast&amp;utm_medium=pre-launch&amp;utm_campaign=optin&amp;utm_content=podcast" rel="noopener noreferrer nofollow" target="_blank">here</a>.Resources:<ul><li>Website:<a href="https://www.threebestbakery.com/" rel="noopener noreferrer nofollow" target="_blank"> threebestbakery.com</a></li><li>Instagram:<a href="https://www.instagram.com/threebestbakery/" rel="noopener noreferrer nofollow" target="_blank">@threebestbakery</a></li><li>Facebook: <a href="https://www.facebook.com/ThreeBestBakery/" rel="noopener noreferrer nofollow" target="_blank">ThreeBestBakery</a></li><li>Product Biz Owners at $250k+ yearly revenue: Are you a product business owner that has built your business to a multi-6 figure to multi-million dollar business? If so, <a href="https://theproductbossmastermind.com/new" rel="noopener noreferrer nofollow" target="_blank">The Product Boss Mastermind</a> has limited spots available open for consideration to applicants $250k and above, <a href="https://theproductbossmastermind.com?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=tpb_mastermind&amp;utm_content=podcast" rel="noopener noreferrer nofollow" target="_blank">apply here</a>.</li><li><a href="https://shop1in5.com/get-listed?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=shop_1_in_5&amp;utm_content=podcast" rel="noopener noreferrer nofollow" target="_blank">Join the Shop 1 in 5 Small Business Shopping Directory. Get listed now!</a></li><li>Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit <a href="https://ayearofcontent.com/join-now1?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=a_year_of_content&amp;utm_content=podcast" rel="noopener noreferrer nofollow" target="_blank">A Year of Content</a>.</li><li>Check out and shop from hundreds of small businesses from the <a href="https://shop1in5.com/shop-the-directory/?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=small_biz_shopping_directory&amp;utm_content=nov_2021_podcast" rel="noopener noreferrer nofollow" target="_blank">Small Business Shopping Directory</a>. It’s the go-to directory to discover, support, and shop small businesses all in one place.</li><li>If you’re interested in taking the lessons from this episode further, you’ll want to <a href="https://multistreammachine.com?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=msm_waitlist&amp;utm_content=podcast" rel="noopener noreferrer nofollow" target="_blank">sign up for the waitlist to be part of Multi-Stream Machine</a>, and as soon as enrollment opens, you’ll be the first to know!</li></ul>Connect:<ul><li>Website: <a href="https://www.theproductboss.com/" rel="noopener noreferrer nofollow" target="_blank">theproductboss.com</a></li><li>Instagram: <a href="https://www.instagram.com/theproductboss/" rel="noopener noreferrer nofollow" target="_blank">@theproductboss</a></li></ul>

330. Baking a Six-Figure Business with Suzanne Godbold of Three Best Bakery

Ep. 242: In this episode, we're sharing a snippet from our recent on-air Coaching Session with Suzanne Godbold of Three Best Bakery. We recently invited some of our Multi-$tream Machine students to submit questions that we could coach and answer live. In her Coaching Session, Suzanne said, "I need help increasing pricing or bundling specific products/offering free shipping to increase my revenue from online sales."In this clip, we're helping Suzanne find new ways to market her business and strategies to price her products. We're talking about creative ways to grow her business both in-person and online. Check out the full episode here on our Facebook page (Suzanne's Coaching Session starts at 6:15).Support and follow Suzanne at:Three Best Bakery WebsiteThree Best Bakery Instagram--If you’re ready to stop piecing information together from service-based coaches and start seeing real growth in your product-based biz - like more sales, visibility, profit, and time - check out The Product Boss Mastermind! At the end of the day, we need each other to help pull us up on the hard days and enjoy and celebrate with each other on our most amazing days. In The Product Boss Mastermind, you will never feel alone again.--Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!-- Click here to listen to The Product Boss Podcast on Apple Podcasts. Make sure to subscribe so you don't miss an episode.We would be so grateful if you left us a review on  Apple Podcasts. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.Just click  here to review,Select “Ratings and Reviews” and “Write a Review”Let us know what you love hearing on the podcast. Can't wait to hear from you.Thank you so much! xo, Jacqueline and Minna

Ep. 242: In this episode, we're sharing a snippet from our recent on-air Coaching Session with Suzanne Godbold of Three Best Bakery. We recently invited some of our Multi-$tream Machine students to submit questions that we could coach and answer live. In her Coaching Session, Suzanne said, "I need help increasing pricing or bundling specific products/offering free shipping to increase my revenue from online sales."In this clip, we're helping Suzanne find new ways to market her business and strategies to price her products. We're talking about creative ways to grow her business both in-person and online. Check out the full episode <a href="https://www.facebook.com/theproductboss/videos/441553573796991" rel="noopener noreferrer nofollow" target="_blank">here</a> on our Facebook page (Suzanne's Coaching Session starts at 6:15).Support and follow Suzanne at:<ul><li><a href="https://www.threebestbakery.com/" rel="noopener noreferrer nofollow" target="_blank">Three Best Bakery Website</a></li><li><a href="https://www.instagram.com/threebestbakery/" rel="noopener noreferrer nofollow" target="_blank">Three Best Bakery Instagram</a></li></ul> -- If you’re ready to stop piecing information together from service-based coaches and start seeing real growth in your product-based biz - like more sales, visibility, profit, and time - check out <a href="https://www.theproductboss.com/mastermind?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=waitlist_tpb_mastermind&amp;utm_content=march_18_podcast" rel="noopener noreferrer nofollow" target="_blank">The Product Boss Mastermind</a>! At the end of the day, we need each other to help pull us up on the hard days and enjoy and celebrate with each other on our most amazing days. In <a href="https://www.theproductboss.com/mastermind?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=waitlist_tpb_mastermind&amp;utm_content=march_18_podcast" rel="noopener noreferrer nofollow" target="_blank">The Product Boss Mastermind</a>, you will never feel alone again. -- Brought to you by the <a href="https://www.theproductboss.com/shop1in5?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=shop_1_in_5_pledge&amp;utm_content=march_18_podcast" rel="noopener noreferrer nofollow" target="_blank">Shop 1 in 5™ Pledge</a>! Commit to making 1 in 5 of your purchases from a small business, online or "offline". The <a href="https://www.theproductboss.com/shop1in5?utm_source=podcast&amp;utm_medium=podcast&amp;utm_campaign=shop_1_in_5_pledge&amp;utm_content=march_18_podcast" rel="noopener noreferrer nofollow" target="_blank">Shop 1 in 5™ Pledge</a> is a way to make an impact together when (and where) it matters most. Join us and take the pledge today! -- <a href="https://podcasts.apple.com/us/podcast/the-product-boss-podcast/id1332572879" rel="noopener noreferrer nofollow" target="_blank"> Click here to listen to The Product Boss Podcast on Apple Podcasts</a>. Make sure to subscribe so you don't miss an episode. We would be so grateful if you left us a review on <a href="https://podcasts.apple.com/us/podcast/the-product-boss-podcast/id1332572879" rel="noopener noreferrer nofollow" target="_blank"> Apple Podcasts</a>. Your reviews help us to grow our listeners and to continue to bring you helpful content for free every week.<ol><li>Just click <a href="https://podcasts.apple.com/us/podcast/the-product-boss-podcast/id1332572879" rel="noopener noreferrer nofollow" target="_blank"> here</a> to review,</li><li>Select “Ratings and Reviews” and “Write a Review”</li><li>Let us know what you love hearing on the podcast. Can't wait to hear from you.</li></ol>Thank you so much! xo, Jacqueline and Minna

242. On-Air Coaching Session with Suzanne Godbold of Three Best Bakery

When Long moved to Florida, Godbold and Cook divided the remaining responsibilities. While they at first tried splitting the baking and the decorating, they found the workflow wasn’t efficient. Cook, who has a degree in business, took over the finances, taxes, and practical business needs. Godbold took on all of the baking, decorating, social media, and marketing. Along with refining her baking skills, Godbold learned that her customers weren’t on Instagram or Facebook. “At the beginning, I was trying to do paid ads and do all these things and market on Facebook but that really doesn’t sell for this market,” she explained. “Most of my customers didn’t find me on Facebook. It was word of mouth or they tried our cookies at someone’s event. Once I figured that out, it took a lot of stress off of social media. Social media is just fun. It’s a fun case to showcase our art and product and meet people.” Referrals turned into regular customers, and they also started selling cookies at the Me and McGee Market, a stand dedicated to local produce, meats, cheese, products, and crafts. “When we first started marketing, it was a little bit of a struggle trying to find who our customer is,” shared Godbold. “Who would appreciate what we do and who is looking for what we were offering because we’re not trying to compete with Walmart. We’re not even trying to compete with some of the other local storefront bakeries. You can’t call me up on a Tuesday morning and say, ‘Hey, can I have three dozen decorated cookies by this afternoon?’ It’s not going to happen because I need at least three days. It took a little bit, but once we really found our customer base, who understands us, they understand what we put into it. They know that I’m a stay-at-home mom and that I do this from 8 pm until midnight or sometimes later during the week. They appreciate our work and are willing to pay for what we’re offering.”Special Guest: Suzanne Godbold.

When Long moved to Florida, Godbold and Cook divided the remaining responsibilities. While they at first tried splitting the baking and the decorating, they found the workflow wasn’t efficient. Cook, who has a degree in business, took over the finances, taxes, and practical business needs. Godbold took on all of the baking, decorating, social media, and marketing. Along with refining her baking skills, Godbold learned that her customers weren’t on Instagram or Facebook. “At the beginning, I was trying to do paid ads and do all these things and market on Facebook but that really doesn’t sell for this market,” she explained. “Most of my customers didn’t find me on Facebook. It was word of mouth or they tried our cookies at someone’s event. Once I figured that out, it took a lot of stress off of social media. Social media is just fun. It’s a fun case to showcase our art and product and meet people.” Referrals turned into regular customers, and they also started selling cookies at the Me and McGee Market, a stand dedicated to local produce, meats, cheese, products, and crafts. “When we first started marketing, it was a little bit of a struggle trying to find who our customer is,” shared Godbold. “Who would appreciate what we do and who is looking for what we were offering because we’re not trying to compete with Walmart. We’re not even trying to compete with some of the other local storefront bakeries. You can’t call me up on a Tuesday morning and say, ‘Hey, can I have three dozen decorated cookies by this afternoon?’ It’s not going to happen because I need at least three days. It took a little bit, but once we really found our customer base, who understands us, they understand what we put into it. They know that I’m a stay-at-home mom and that I do this from 8 pm until midnight or sometimes later during the week. They appreciate our work and are willing to pay for what we’re offering.”Special Guest: Suzanne Godbold.

Episode 5: Suzanne Godbold: Baking the Perfect Sugar Cookie