Gunter Wessels's guest appearances

Gunter Wessels

PopHealth Week

Health Innovators

Project Medtech Podcast

Howard Rosen

Michael Dermer

Robin Smith

Steve Anderson

Richard Lin

Brian Greene

Elisabeth Rosenthal

Josh Phillips

Andrew Wu

Sean Duffy

David Johnson

Jeremy Smith

Alan Gilbert

John Moore

Esther Dyson

OwlTail

The pandemic has changed the way we all do business - our tried and true methods have been tested and found to be lacking in this new digital environment. But what’s a company to do? How are you supposed to be able to commercialize or sell your product when you can’t even meet with your prospects? It’s enough to send your blood pressure soaring and the muscles in your neck twitching - if you don’t know the secret sauce. So, take a deep breath and give a listen to what Gunter Wessels, Co-founder of LiquidSmarts, has to say about value-based selling, marketing, and communication in a digital environment. Gunter uses humor and candor to dive into the psychology of value-based digital business management, and then shows our viewers exactly how it’s done. Here are the show highlights:  Why you don’t have to conduct in-person business to make an impact (3:44) Building relationships in a digital environment (6:03) Understanding the essence of value-based selling (10:04) Technology may be implicit, but it’s not the whole story (12:59) How adoption of an innovation is only constrained by the relevance of your communication (18:23) It’s more valuable to be a customer expert instead of a product expert (32:43)  Guest Bio Gunter Wessels is the Co-Founder and Practice General Manager of LiquidSmarts, a company that reduces miscommunication, misalignment of resources, and dis-coordination of action to increase engagement and sales volume.  His decades-long career in sales and business diagnostics and innovation has evolved into a strategy that uses the latest micro-learning approaches to value-based business solutions.  Gunter received his BS in Biology and MBA in Marketing Management from the University of California, Riverside, and Ph.D. in Management from the University of Arizona. If you’d like to reach out to Gunter, you can email him at gunter@liquidsmarts.com or reach out to him on his website at www.liquidsmarts.com.  

The pandemic has changed the way we all do business - our tried and true methods have been tested and found to be lacking in this new digital environment. But what’s a company to do? How are you supposed to be able to commercialize or sell your product when you can’t even meet with your prospects? It’s enough to send your blood pressure soaring and the muscles in your neck twitching - if you don’t know the secret sauce. So, take a deep breath and give a listen to what Gunter Wessels, Co-founder of LiquidSmarts, has to say about value-based selling, marketing, and communication in a digital environment. Gunter uses humor and candor to dive into the psychology of value-based digital business management, and then shows our viewers exactly how it’s done. <h2>Here are the show highlights:</h2> <ul> <li>Why you don’t have to conduct in-person business to make an impact (3:44)</li> <li>Building relationships in a digital environment (6:03)</li> <li>Understanding the essence of value-based selling (10:04)</li> <li>Technology may be implicit, but it’s not the whole story (12:59)</li> <li>How adoption of an innovation is only constrained by the relevance of your communication (18:23)</li> <li>It’s more valuable to be a customer expert instead of a product expert (32:43)</li> </ul> <h2>Guest Bio</h2> Gunter Wessels is the Co-Founder and Practice General Manager of LiquidSmarts, a company that reduces miscommunication, misalignment of resources, and dis-coordination of action to increase engagement and sales volume. His decades-long career in sales and business diagnostics and innovation has evolved into a strategy that uses the latest micro-learning approaches to value-based business solutions. Gunter received his BS in Biology and MBA in Marketing Management from the University of California, Riverside, and Ph.D. in Management from the University of Arizona. If you’d like to reach out to Gunter, you can email him at <a href="mailto:gunter@liquidsmarts.com">gunter@liquidsmarts.com</a> or reach out to him on his website at <a href="http://www.liquidsmarts.com" rel="nofollow" target="_blank">www.liquidsmarts.com</a>.

One critical thing you need to increase adoption w/ Gunter Wessels

In this episode, Gunter and I discuss the science behind sales, understanding human tendencies to improve outcomes, and debunking the class phrase "sales people are born".  Gunter Wessels LinkedIn Duane Mancini LinkedIn  LiquidSMARTS Website

In this episode, Gunter and I discuss the science behind sales, understanding human tendencies to improve outcomes, and debunking the class phrase "sales people are born". <ul> <li><a href="https://www.linkedin.com/in/gunterwessels/" rel="nofollow" target="_blank">Gunter Wessels LinkedIn</a></li> <li><a href="https://www.linkedin.com/in/duanemancini/" rel="nofollow" target="_blank">Duane Mancini LinkedIn </a></li> <li><a href="https://www.liquidsmarts.com/?r_done=1" rel="nofollow" target="_blank">LiquidSMARTS Website</a></li></ul>

Episode 17 | Gunter Wessels, Founder and Practice General Manager at LiquidSMARTS | Science Behind Sales and Understanding Human Tendencies

On the Wednesday July 6th 2011 broadcast my guest commentator is consultant, lecturer Gunter Wessels partner, Total Innovations Group, Inc. (TIGI), Tucson, Arizona. We'll discuss Gunter's paper 'Clearer thinking on ACOs and Healthcare delivery polarization.' Gunter joined TIGI in 2006 after launching his own consultancy while completing a Ph.D. in Marketing. Gunter has consulted with numerous companies in the private sector, principally focused on the healthcare vertical market, but also including insurance and other industries. His expertise is in the domains of marketing and persuasion. In practice he most often consults in personal selling and sales management, but also develops go-to-market strategy, pricing, integrated marketing communication tactics, and value proposition tools. Mr. Wessels has an extensive background in professional selling and was a consistent top performer in a number of large and small sales organizations. His expertise stems from direct experience in Radiology, GI, Surgery, Anesthesia, Respiratory Therapy, Clinical Laboratory, Molecular Diagnostics, Facilities and Security, as well as Insurance and Financial services. Recently Mr. Wessels has consulted with policy makers in the United Kingdom and Canada, and, on numerous occasions, has been an invited speaker on sustaining behavior change within organizations and value proposition within organizations. Join us for an informative exchange on ACOs, health reform and 'Dr. Bieber.'

On the Wednesday July 6th 2011 broadcast my guest commentator is consultant, lecturer Gunter Wessels partner, Total Innovations Group, Inc. (TIGI), Tucson, Arizona. We'll discuss Gunter's paper 'Clearer thinking on ACOs and Healthcare delivery polarization.' Gunter joined TIGI in 2006 after launching his own consultancy while completing a Ph.D. in Marketing. Gunter has consulted with numerous companies in the private sector, principally focused on the healthcare vertical market, but also including insurance and other industries. His expertise is in the domains of marketing and persuasion. In practice he most often consults in personal selling and sales management, but also develops go-to-market strategy, pricing, integrated marketing communication tactics, and value proposition tools. Mr. Wessels has an extensive background in professional selling and was a consistent top performer in a number of large and small sales organizations. His expertise stems from direct experience in Radiology, GI, Surgery, Anesthesia, Respiratory Therapy, Clinical Laboratory, Molecular Diagnostics, Facilities and Security, as well as Insurance and Financial services. Recently Mr. Wessels has consulted with policy makers in the United Kingdom and Canada, and, on numerous occasions, has been an invited speaker on sustaining behavior change within organizations and value proposition within organizations. Join us for an informative exchange on ACOs, health reform and 'Dr. Bieber.'

ACO Watch: A Mid Week Review with Gunter Wessels