AnneMarie Lorenzini's guest appearances

AnneMarie Lorenzini

Lash Boss Radio

LashCast

Untamed

On Point

Courtney Buhler

Cheryl Peng

Chris Cooper

Jamie Butler

Stacey Soble

John Harms

Tara Walsh

Emily Lee

Kerry Wood

Lorena Ashmore

Tianna Seo

Ali Lilly

Kim Jaynes

Borboleta Beauty

Katie Allen

OwlTail

We started our podcast for a bunch of reasons, but one of the bigger reasons was we wanted to keep everyone in our industry educated on what is going on in our industry. In today's episode, we sit down with the CEO of Untamed Artistry, AnneMarie Lorenzini, and we talk about where our industry is heading. We discuss how premades are exploding now in our industry, how tweezers are evolving, how lash companies need to be more selective with what manufacturers they buy from, and how natural-looking lash sets are making a comeback. We talk about a lot of topics, and if you are a lash nerd like AnneMarie and us, you'll have a lot of fun listening to this episode. ANNOUNCEMENTS:⁣LASHCON tickets are on sale!As LASHCON continues to grow, we want to encourage our attendees to build their own con. You can't do it all...there is just too much. As LASHCON evolves, we think it's best to approach it like a music festival where you know there are 6 stages with bands but you can only pick your favorite...LASHCON this year will be like that. We have a 6-month payment plan, so you will not need to pay the total amount immediately.  DATE: October 14-16, 2023LOCATION: Anaheim Hotel (10 min walk from Disneyland)COST: $697 for Standard Tickets / $1047 for VIP TicketsVIP tickets: https://bit.ly/3BLYOZGStandard Tickets: https://bit.ly/3PGMekbDiamond Tickets: https://bit.ly/3GJvoxZGo to www.thelashconference.com for more details. TUSSANEE'S LASH RETENTION AND STYLING COURSEWe have three dates for now...more to come.  New York - May 6-7, 2023 - http://bit.ly/3I5D133Austin, TX - June 17-19, 2023 - http://bit.ly/3YrszrTHonolulu, Oahu - July 8-9, 2023 (link coming soon) Our classes are up for sale on our website: www.lashcastproductions.comOr go to our IG page and look for the link in the bio.LASHCON at the Premiere Orlando ShowJoin us on June 3-5, 2023 in Orlando. We will be hosting 8 classes from an amazing lineup of speakers.  These classes for the most part all about lashing. While LASHCON focus is on business at the Premiere show we'll be looking to help you with your lashing career. Otto MitterMacKenzie GrahamMichelle NguyenReonna GreenTussanee &amp; Paul LuebbersShelby TarletonValerie Nah / Gretchen McCantsMaddie MorrisTickets are $75 until May 2, 2023LINK TO GET TICKETS: https://bit.ly/3ogKmoELASH BUSINESS MASTERCLASS - Level Up Your Lash BusinessJuly 25-26, 2023 at the Paris Lash Academy's offices in Reno.We are teaming up with PLA to teach you the essentials of business. We'll be covering business plans, building brand recognition, marketing, social media, content creation, as well as much more. Don't miss this two day business changing course!LINK: http://bit.ly/3IyiHHJ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣Go here to sign up: https://bit.ly/3eG7RPT⁣⁣⁣IG: ⁣⁣⁣@lashcast@thelashconference.con⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: paul@lashcast.com

We started our podcast for a bunch of reasons, but one of the bigger reasons was we wanted to keep everyone in our industry educated on what is going on in our industry. In today's episode, we sit down with the CEO of Untamed Artistry, AnneMarie Lorenzini, and we talk about where our industry is heading. We discuss how premades are exploding now in our industry, how tweezers are evolving, how lash companies need to be more selective with what manufacturers they buy from, and how natural-looking lash sets are making a comeback. We talk about a lot of topics, and if you are a lash nerd like AnneMarie and us, you'll have a lot of fun listening to this episode. ANNOUNCEMENTS:⁣ LASHCON tickets are on sale! As LASHCON continues to grow, we want to encourage our attendees to build their own con. You can't do it all...there is just too much. As LASHCON evolves, we think it's best to approach it like a music festival where you know there are 6 stages with bands but you can only pick your favorite...LASHCON this year will be like that. We have a 6-month payment plan, so you will not need to pay the total amount immediately. DATE: October 14-16, 2023 LOCATION: Anaheim Hotel (10 min walk from Disneyland) COST: $697 for Standard Tickets / $1047 for VIP Tickets VIP tickets: <a href="https://bit.ly/3BLYOZG" rel="nofollow" target="_blank">https://bit.ly/3BLYOZG</a> Standard Tickets: <a href="https://bit.ly/3PGMekb" rel="nofollow" target="_blank">https://bit.ly/3PGMekb</a> Diamond Tickets: <a href="https://bit.ly/3GJvoxZ" rel="nofollow" target="_blank">https://bit.ly/3GJvoxZ</a> Go to <a href="http://www.thelashconference.com" rel="nofollow" target="_blank">www.thelashconference.com</a> for more details. TUSSANEE'S LASH RETENTION AND STYLING COURSE We have three dates for now...more to come. New York - May 6-7, 2023 - <a href="http://bit.ly/3I5D133" rel="nofollow" target="_blank">http://bit.ly/3I5D133</a> Austin, TX - June 17-19, 2023 - <a href="http://bit.ly/3YrszrT" rel="nofollow" target="_blank">http://bit.ly/3YrszrT</a> Honolulu, Oahu - July 8-9, 2023 (link coming soon) Our classes are up for sale on our website: <a href="http://www.lashcastproductions.com" rel="nofollow" target="_blank">www.lashcastproductions.com</a> Or go to our IG page and look for the link in the bio. LASHCON at the Premiere Orlando Show Join us on June 3-5, 2023 in Orlando. We will be hosting 8 classes from an amazing lineup of speakers. These classes for the most part all about lashing. While LASHCON focus is on business at the Premiere show we'll be looking to help you with your lashing career. Otto Mitter MacKenzie Graham Michelle Nguyen Reonna Green Tussanee &amp; Paul Luebbers Shelby Tarleton Valerie Nah / Gretchen McCants Maddie Morris Tickets are $75 until May 2, 2023 LINK TO GET TICKETS: <a href="https://bit.ly/3ogKmoE" rel="nofollow" target="_blank">https://bit.ly/3ogKmoE</a> LASH BUSINESS MASTERCLASS - Level Up Your Lash Business July 25-26, 2023 at the Paris Lash Academy's offices in Reno. We are teaming up with PLA to teach you the essentials of business. We'll be covering business plans, building brand recognition, marketing, social media, content creation, as well as much more. Don't miss this two day business changing course! LINK: <a href="http://bit.ly/3IyiHHJ" rel="nofollow" target="_blank">http://bit.ly/3IyiHHJ</a> ⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣ Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣ ⁣⁣ Go here to sign up: <a href="https://bit.ly/3eG7RPT" rel="nofollow" target="_blank">https://bit.ly/3eG7RPT</a> ⁣⁣⁣ IG: ⁣⁣⁣ @lashcast @thelashconference.con⁣⁣⁣ Join our free Facebook group: <a href="http://www.facebook.com/groups/lashcastpodcast/⁣⁣⁣" rel="nofollow" target="_blank">www.facebook.com/groups/lashcastpodcast/⁣⁣⁣</a> ⁣⁣ Contact Paul Luebbers: paul@lashcast.com

298. AnneMarie Lorenzini of UA Discusses Changes in the Lash Industry

In this episode, AnneMarie takes you step by step through some of her best business practices.  From keeping a lid on spending, to making your bed and salon comfortable, creating a professional website with booking functions, and some ideas for creative promotions to attract or retain clients, you’ll definitely get something useful out of this episode. Whether you’re just starting out, or a long-time pro, tune in and see if there are some new tips and information you can use to improve your lashing business and set yourself up for success! The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at UntamedArtistry.com Expect to hear:  AnneMarie’s background in the beauty industry What’s your why? Considering why you want to be in the lash industry. If it’s only money, and you don’t like people, you probably won’t find lashing satisfying long-term.  Tip #1 - Don’t overspend  It’s fun to buy and try everything, but buy sparingly Make your salon space cozy - but how to do it affordably The salon environment - start small and replace/refresh when items are worn out or expired  Tip #2 - Customer service  This will bring customers back much more often than your skill set Pre-book, follow-up, be proactive  Tip #3 - Professional software  Website Instagram pages Booking software (VagaroPro is AnneMarie’s favorite)  Tip #4 - Creative promotions  Give them time to provide results Referral promotions that give cash back are often successful Consider your expenses/overhead when creating promotions Promo Idea: Full set with “free” refill. This encourages the client to come back and allows you to begin building a long-term client relationship  Resources: VagaroPro Booking Software WIX Website Builder Connect with Cheryl and AnneMarie: Cheryl's Instagram AnneMarie's Instagram Cheryl Peng LinkedIn AnneMarie Lorenzini LinkedIn Untamed Artistry Website

In this episode, AnneMarie takes you step by step through some of her best business practices.  From keeping a lid on spending, to making your bed and salon comfortable, creating a professional website with booking functions, and some ideas for creative promotions to attract or retain clients, you’ll definitely get something useful out of this episode. Whether you’re just starting out, or a long-time pro, tune in and see if there are some new tips and information you can use to improve your lashing business and set yourself up for success! The Untamed podcast is hosted by Cheryl Peng, Founder of Untamed Artistry and AnneMarie Lorenzini, CEO. Untamed Artistry provides professional lash artists with helpful knowledge and quality eyelash extension products (hand-tested in our lash nerd lab). Find great products and all the education you could ever want (with a healthy dose of quirk) at <a href="http://UntamedArtistry.com" rel="nofollow" target="_blank">UntamedArtistry.com</a> Expect to hear: <ul> <li>AnneMarie’s background in the beauty industry</li> <li>What’s your why? Considering why you want to be in the lash industry. If it’s only money, and you don’t like people, you probably won’t find lashing satisfying long-term.</li> </ul> Tip #1 - Don’t overspend <ul> <li>It’s fun to buy and try everything, but buy sparingly</li> <li>Make your salon space cozy - but how to do it affordably</li> <li>The salon environment - start small and replace/refresh when items are worn out or expired</li> </ul> Tip #2 - Customer service <ul> <li>This will bring customers back much more often than your skill set</li> <li>Pre-book, follow-up, be proactive</li> </ul> Tip #3 - Professional software <ul> <li>Website</li> <li>Instagram pages</li> <li>Booking software (VagaroPro is AnneMarie’s favorite)</li> </ul> Tip #4 - Creative promotions <ul> <li>Give them time to provide results</li> <li>Referral promotions that give cash back are often successful</li> <li>Consider your expenses/overhead when creating promotions</li> <li>Promo Idea: Full set with “free” refill. This encourages the client to come back and allows you to begin building a long-term client relationship</li> </ul> Resources: <a href="https://www.vagaro.com/" rel="nofollow" target="_blank">VagaroPro Booking Software</a> <a href="https://www.wix.com/" rel="nofollow" target="_blank">WIX Website Builder</a> Connect with Cheryl and AnneMarie: <a href="http://www.instagram.com/agoodenoughhuman" rel="nofollow" target="_blank">Cheryl's Instagram</a> <a href="http://www.instagram.com/annemarie.pro" rel="nofollow" target="_blank">AnneMarie's Instagram</a> <a href="https://www.linkedin.com/in/cherylpeng/?originalSubdomain=ca" rel="nofollow" target="_blank">Cheryl Peng LinkedIn</a> <a href="https://www.linkedin.com/in/annemarie-lorenzini/" rel="nofollow" target="_blank">AnneMarie Lorenzini LinkedIn</a> <a href="https://www.untamedartistry.ca/" rel="nofollow" target="_blank">Untamed Artistry Website</a>

4 Things That Set My Lash Business Up for Success with AnneMarie Lorenzini

Did you know that, contrary to popular belief, eyelash extensions can actually benefit your natural lashes?! This week’s guests from Untamed Artistry, CEO and Founder Cheryl Peng and managing director AnneMarie Lorenzini, debunk this common beauty misconception and more. Peng started the beauty supply brand in 2019 after leaving behind her professional poker-playing career. She now uses many of those strategic skills in educating and inspiring the next generation of lash artists. Tune in to hear her best entrepreneurial advice and learn about the unique offerings UA provides for striving lash techs. Plus, hear why AnneMarie has been a loyal Vagaro superuser for almost a decade and which features have really helped her grow her business. The dynamic duo even dives into the latest beauty trends that they discuss on their own podcast.

Did you know that, contrary to popular belief, eyelash extensions can actually benefit your natural lashes?! This week’s guests from Untamed Artistry, CEO and Founder Cheryl Peng and managing director AnneMarie Lorenzini, debunk this common beauty misconception and more. Peng started the beauty supply brand in 2019 after leaving behind her professional poker-playing career. She now uses many of those strategic skills in educating and inspiring the next generation of lash artists. Tune in to hear her best entrepreneurial advice and learn about the unique offerings UA provides for striving lash techs. Plus, hear why AnneMarie has been a loyal Vagaro superuser for almost a decade and which features have really helped her grow her business. The dynamic duo even dives into the latest beauty trends that they discuss on their own podcast.

19. Cheryl Peng & AnneMarie Lorenzini | Dare To Be Different