Julianna Richter's guest appearances

Julianna Richter

PRWeek Review

Agency Dealmasters podcast

The PR Week

Thomas Moore

Vanessa Wakeman

Chris Brogan

Rory Sutherland

Aaron Ross

Andy Weir

Ryan Hall

Greg McKeown

Jay Baer

Andy Wilson

Colin Campbell

Emma Thompson

Bernadette Jiwa

John Harris

Michael Smith

OwlTail

Richter talks building out her team, going back to the office and the biggest marketing and communications news of the week.  From PRWeek

Richter talks building out her team, going back to the office and the biggest marketing and communications news of the week. From PRWeek

The PR Week: 6.24.2021: Julianna Richter, Ogilvy

Julianna Richter is a partner at Waypoint Partners, a leading Growth and M&amp;A Advisory firm in the UK and US.   She has spent the last 20+ years in senior leadership and agency management roles where she has focused on Communications, Operations, Client Management and Business Development.  Prior to joining Waypoint, Julianna was U.S. Chief Operating Officer at Edelman, the world’s largest independent PR firm, where she led the largest region with 2,700 employees and revenue of close to $500 million. We discussed:  The main problem sets businesses should be thinking about right now How to communicate at this time Sales, marketing and new business How to lead  Coming out stronger  I started by asking her:  'How should we be thinking about the problem. How are you and your clients thinking about the problem today? Enjoy the chat.

Julianna Richter is a partner at Waypoint Partners, a leading Growth and M&amp;A Advisory firm in the UK and US.   She has spent the last 20+ years in senior leadership and agency management roles where she has focused on Communications, Operations, Client Management and Business Development.  Prior to joining Waypoint, Julianna was U.S. Chief Operating Officer at Edelman, the world’s largest independent PR firm, where she led the largest region with 2,700 employees and revenue of close to $500 million. We discussed: <ol> <li>The main problem sets businesses should be thinking about right now</li> <li>How to communicate at this time</li> <li>Sales, marketing and new business</li> <li>How to lead </li> <li>Coming out stronger</li> </ol> I started by asking her:  'How should we be thinking about the problem. How are you and your clients thinking about the problem today? Enjoy the chat.

Julianna Richter discusses the three problem sets to think about right now

Julianna Richter is a partner at Waypoint Partners, a leading Growth and M&amp;A Advisory firm in the UK and US. She has spent the last 18 years in senior and agency leadership roles at Edelman, the world’s largest independent communications firm where she served as Chief Operating Officer of the largest region with 2,700 employees and revenue of close to $500 million. Julianna is an expert in strategic communications, operational effectiveness, business growth expansion and integration, client service excellence and change management.  Given her roles at Edelman during its tremendous growth over the years, she knows what it takes to grow and scale a business and the different phases a company goes through during that growth and expansion. She now brings her experience and expertise to businesses of all different sizes who are looking to strategically grow and scale. She has an interesting perspective on company growth. It’s not just about the size of your bank balance or employee headcount. She talks about the importance of growing your culture, talent and products and services as a key indicator of growth. We talked about what leaders are really concerning themselves with when it comes to automation, AI. Do they build their own, buy or partner with experts in those areas. If you are interested in:  Agency growth Technology Leadership  and diversity and inclusion, she has some fascinating career advice for women and minorities on how they can reach the highest of senior leadership.

Julianna Richter is a partner at Waypoint Partners, a leading Growth and M&amp;A Advisory firm in the UK and US. She has spent the last 18 years in senior and agency leadership roles at Edelman, the world’s largest independent communications firm where she served as Chief Operating Officer of the largest region with 2,700 employees and revenue of close to $500 million. Julianna is an expert in strategic communications, operational effectiveness, business growth expansion and integration, client service excellence and change management.  Given her roles at Edelman during its tremendous growth over the years, she knows what it takes to grow and scale a business and the different phases a company goes through during that growth and expansion. She now brings her experience and expertise to businesses of all different sizes who are looking to strategically grow and scale. She has an interesting perspective on company growth. It’s not just about the size of your bank balance or employee headcount. She talks about the importance of growing your culture, talent and products and services as a key indicator of growth. We talked about what leaders are really concerning themselves with when it comes to automation, AI. Do they build their own, buy or partner with experts in those areas. If you are interested in: <ol> <li>Agency growth</li> <li>Technology</li> <li>Leadership</li> </ol> and diversity and inclusion, she has some fascinating career advice for women and minorities on how they can reach the highest of senior leadership.

Julianna Richter discusses growing small, medium and large agencies