Lisa Genovese

13 Podcast Episodes

Strategy Eats Tactics For Breakfast With Lisa Genovese

Strategy Eats Tactics For Breakfast With Lisa Genovese

The effectiveness of a company's marketing strategy is often the deciding factor in whether it is successful or not. A g... Read more

6 Sep 2022

32mins

1237 – The Seven P’s of Marketing with Bottomline’s Lisa Genovese

1237 – The Seven P’s of Marketing with Bottomline’s Lisa Genovese

TTE 1237 - The Seven P's of Marketing with Bottomline's Lisa Genovese

26 Jun 2022

18mins

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Lisa Genovese: Online reputation monitoring in the social media era

Lisa Genovese: Online reputation monitoring in the social media era

Lisa Genovese is the founder and President of BottomLine, a market research and marketing strategy agency that works wit... Read more

13 Jan 2022

26mins

Inform & Implement a Marketing Strategy with Data-Driven Research | Interview with Lisa Genovese from BottomLine

Inform & Implement a Marketing Strategy with Data-Driven Research | Interview with Lisa Genovese from BottomLine

Maximize your message, maximize your ROI and uncover your true value with market research. Yes, yes, and yes. Develop a ... Read more

26 Jul 2021

15mins

Most Popular

Their Perception is Your Reality

Their Perception is Your Reality

In this UNPEDDLING episode, Chris and I have a conversation with Lisa Genovese, the President of BottomLine. We explore ... Read more

6 Jul 2021

51mins

EP23: The Exploring Leadership Show with Special Guest Lisa Genovese

EP23: The Exploring Leadership Show with Special Guest Lisa Genovese

 As President of BottomLine, Lisa Genovese supports Challenger Brands to evolve their business, creating more impact on ... Read more

9 Jun 2021

31mins

The Truth Behind Your Brand Positioning with Lisa Genovese

The Truth Behind Your Brand Positioning with Lisa Genovese

Lisa is the president of BottomLine, a company that supports Challenger Brands to evolve their business and create more ... Read more

24 Mar 2021

33mins

Episode 51: Asking the Right Questions with Lisa Genovese

Episode 51: Asking the Right Questions with Lisa Genovese

Marketing isn’t just about how we feel; it is about what the numbers say. And to get the right numbers, we have to ask t... Read more

12 Jan 2021

17mins

262 - Validating Your BottomLine: Growing Through Market Research With Lisa Genovese

262 - Validating Your BottomLine: Growing Through Market Research With Lisa Genovese

Taking your business to the next course of action does not just happen on a whim. You first need to research, gather dat... Read more

21 Dec 2020

41mins

St Mary Magdalen's Primary School Chadstone - Student Interview With Lisa Genovese

St Mary Magdalen's Primary School Chadstone - Student Interview With Lisa Genovese

St Mary Magdalen's Primary School Chadstone - Student Interview With Lisa Genovese by Ralph Barba

1 Dec 2020

15mins

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