13 Podcast Episodes
Strategy Eats Tactics For Breakfast With Lisa Genovese
Strategy Eats Tactics For Breakfast With Lisa Genovese
The effectiveness of a company's marketing strategy is often the deciding factor in whether it is successful or not. A g... Read more
6 Sep 2022
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32mins
1237 – The Seven P’s of Marketing with Bottomline’s Lisa Genovese
1237 – The Seven P’s of Marketing with Bottomline’s Lisa Genovese
TTE 1237 - The Seven P's of Marketing with Bottomline's Lisa Genovese
26 Jun 2022
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18mins
Lisa Genovese: Online reputation monitoring in the social media era
Lisa Genovese: Online reputation monitoring in the social media era
Lisa Genovese is the founder and President of BottomLine, a market research and marketing strategy agency that works wit... Read more
13 Jan 2022
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26mins
Inform & Implement a Marketing Strategy with Data-Driven Research | Interview with Lisa Genovese from BottomLine
Inform & Implement a Marketing Strategy with Data-Driven Research | Interview with Lisa Genovese from BottomLine
Maximize your message, maximize your ROI and uncover your true value with market research. Yes, yes, and yes. Develop a ... Read more
26 Jul 2021
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15mins
Their Perception is Your Reality
Their Perception is Your Reality
In this UNPEDDLING episode, Chris and I have a conversation with Lisa Genovese, the President of BottomLine. We explore ... Read more
6 Jul 2021
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51mins
EP23: The Exploring Leadership Show with Special Guest Lisa Genovese
EP23: The Exploring Leadership Show with Special Guest Lisa Genovese
As President of BottomLine, Lisa Genovese supports Challenger Brands to evolve their business, creating more impact on ... Read more
9 Jun 2021
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31mins
The Truth Behind Your Brand Positioning with Lisa Genovese
The Truth Behind Your Brand Positioning with Lisa Genovese
Lisa is the president of BottomLine, a company that supports Challenger Brands to evolve their business and create more ... Read more
24 Mar 2021
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33mins
Episode 51: Asking the Right Questions with Lisa Genovese
Episode 51: Asking the Right Questions with Lisa Genovese
Marketing isn’t just about how we feel; it is about what the numbers say. And to get the right numbers, we have to ask t... Read more
12 Jan 2021
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17mins
262 - Validating Your BottomLine: Growing Through Market Research With Lisa Genovese
262 - Validating Your BottomLine: Growing Through Market Research With Lisa Genovese
Taking your business to the next course of action does not just happen on a whim. You first need to research, gather dat... Read more
21 Dec 2020
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41mins
St Mary Magdalen's Primary School Chadstone - Student Interview With Lisa Genovese
St Mary Magdalen's Primary School Chadstone - Student Interview With Lisa Genovese
St Mary Magdalen's Primary School Chadstone - Student Interview With Lisa Genovese by Ralph Barba
1 Dec 2020
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15mins