Orson Francescone's guest appearances

Orson Francescone

Journalism.co.uk podcast

Event Experience

The Media Navigators

OwlTail

In this episode, we talk with Orson Francescone of The Financial Times about building community through strategic events and investing in a digital-first event approach. Francescone has worked in the B2B media and events industry for more than 15 years. He has led global conference and exhibitions businesses for Euromoney Institutional Investor, and Haymarket Media Group. Since November 2019, he has been managing director of FT Live, the global event business of the Financial Times.  Throughout his career, Francescone has specialized in enabling publishers to monetize their content and drive high-margin revenues via all event formats, from conferences to awards ceremonies to large-scale exhibitions and trade shows and, more recently, digital events. He has launched some of the world's most successful and award-winning events, including Gastech, the Festival of Work, and, more recently, The Global Boardroom. Here’s what you’ll hear about in this conversation:   Building community through strategic events Pivoting event strategy throughout the pandemic Executing a webinar with 6,000 registrations in just five days Supporting a team while shifting from in-person to virtual events Investing in a digital-first approach to events 

In this episode, we talk with Orson Francescone of The Financial Times about building community through strategic events and investing in a digital-first event approach. <a href="https://www.linkedin.com/in/orsonfrancescone/" rel="nofollow" target="_blank">Francescone</a> has worked in the B2B media and events industry for more than 15 years. He has led global conference and exhibitions businesses for Euromoney Institutional Investor, and Haymarket Media Group. Since November 2019, he has been managing director of FT Live, the global event business of the Financial Times.  Throughout his career, Francescone has specialized in enabling publishers to monetize their content and drive high-margin revenues via all event formats, from conferences to awards ceremonies to large-scale exhibitions and trade shows and, more recently, digital events. He has launched some of the world's most successful and award-winning events, including <a href="https://www.gastechevent.com" rel="nofollow" target="_blank">Gastech</a>, the <a href="https://www.festivalofwork.com" rel="nofollow" target="_blank">Festival of Work</a>, and, more recently, <a href="https://globalboardroom.ft.com" rel="nofollow" target="_blank">The Global Boardroom</a>. Here’s what you’ll hear about in this conversation:  <ul> <li>Building community through strategic events</li> <li>Pivoting event strategy throughout the pandemic</li> <li>Executing a webinar with 6,000 registrations in just five days</li> <li>Supporting a team while shifting from in-person to virtual events</li> <li>Investing in a digital-first approach to events</li> </ul>

Orson Francescone, Financial Times: Building Community Through Strategy Events

The business news publisher changed its live events strategy during the pandemic and managed to reach ten times as many delegates in the process. What does this mean as physical venues start opening back up?

Orson Francescone, managing director of FT Live, on the post-pandemic future of media events

In this episode Belinda Barker and Jacob Howard, VP of Marketing at Deutsche Bank discuss the revolution in the events industry and maximising virtual engagement with Orson Francescone, Managing Director of FT Live at The Financial Times.﻿﻿Join some of the most influential voices from across the global media, advertising and marketing community to hear about the latest developments impacting their sector. This podcast series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020. Topics include advances in AI, Sustainability, Events, Brand Safety, Audience Engagement, Diversity, Audio, 5G, Newsroom Development and many more. The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, The New York Times Company, Time, The Wall Street Journal, The Washington Post, and associate members: Moat, and The Smithsonian.For further information about the activities of the WMG go to www.world-media-group.com. Hosted on Acast. See acast.com/privacy for more information.

In this episode Belinda Barker and Jacob Howard, VP of Marketing at Deutsche Bank discuss the revolution in the events industry and maximising virtual engagement with Orson Francescone, Managing Director of FT Live at The Financial Times.﻿﻿Join some of the most influential voices from across the global media, advertising and marketing community to hear about the latest developments impacting their sector. This podcast series eavesdrops on the conversations of industry leaders from all over the world discussing the issues that are front of mind in 2020. Topics include advances in AI, Sustainability, Events, Brand Safety, Audience Engagement, Diversity, Audio, 5G, Newsroom Development and many more. The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, The New York Times Company, Time, The Wall Street Journal, The Washington Post, and associate members: Moat, and The Smithsonian.For further information about the activities of the WMG go to <a href="http://www.world-media-group.com" rel="nofollow" target="_blank">www.world-media-group.com</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Ep.9 - The revolution in the events industry and maximising virtual engagement with Orson Francescone, Managing Director of FT Live at The Financial Times