Laura Probst's guest appearances

Laura Probst

Commercial Grade Podcast

She Built It® Podcast

Adam Carolla

Bryan Bishop

Hernan Lopez

Mike Dawson

Lisa Solomon

Kirk Souder

Steve Astephen

Natalie Coughlin

Meija Jacobs

Rich DeMuro

Ross Lacy

Tim Nudd

Jill Jagger

Milind Raval

Kit Gray

OwlTail

Do good and make money. This week on the She Built It® Podcast Laura Probst shares how she helps companies, individuals, and nonprofits figure out the impact and the good that they want to do in the world while also making money. “I help companies discover what is your purpose beyond making a profit? Why are you here? And if you articulate that to all of your stakeholders, investors, employees, clients, and your prospective clients, you're going to be more successful.”We talk about…How she helps companies and individuals find their purpose beyond making a profit.Why Laura suggests creating working groups within your company to weigh in, create, and then implement a social impact strategyHow she believes you bring joy to your day. No one can impact it and no one can take it from youWhy volunteering with global brands led her to launch her company, Do Good: Make MoneyLaura Probst is a marketing and sustainability thought leader for CPG, luxury, real estate and media brands, having led impact at The Honest Company and built award-winning purpose and ESG programs for Blackstone, Paramount, and Dermalogica, among others. In her current position as CEO of Do Good: Make Money, she has helped dozens of COOs, CMOs and product development teams reduce operating costs, increase revenue, and gain access to additional capital through philanthropy, risk mitigation, and community investment. 

Do good and make money. This week on the She Built It® Podcast Laura Probst shares how she helps companies, individuals, and nonprofits figure out the impact and the good that they want to do in the world while also making money. “I help companies discover what is your purpose beyond making a profit? Why are you here? And if you articulate that to all of your stakeholders, investors, employees, clients, and your prospective clients, you're going to be more successful.”We talk about…<ul><li>How she helps companies and individuals find their purpose beyond making a profit.</li><li>Why Laura suggests creating working groups within your company to weigh in, create, and then implement a social impact strategy</li><li>How she believes you bring joy to your day. No one can impact it and no one can take it from you</li><li>Why volunteering with global brands led her to launch her company, Do Good: Make Money</li></ul> Laura Probst is a marketing and sustainability thought leader for CPG, luxury, real estate and media brands, having led impact at The Honest Company and built award-winning purpose and ESG programs for Blackstone, Paramount, and Dermalogica, among others. In her current position as CEO of Do Good: Make Money, she has helped dozens of COOs, CMOs and product development teams reduce operating costs, increase revenue, and gain access to additional capital through philanthropy, risk mitigation, and community investment.

Do Good and Make Money with CEO, Laura Probst

From Gillette's #MeToo debacle to Nike's "Dream Crazy" effort, cause- and social-related marketing campaigns are popping up everywhere. Cause marketing expert Laura Probst joins Christie to discuss what it takes to create a successful cause marketing initiative, the biggest mistakes marketers make and shares incredible tips on how you can find the perfect social cause that fits your lifestyle without feeling like an "extra" commitment. Bonus: Her "Confession in Advertising" officially sets the bar as the one to beat.

From Gillette's #MeToo debacle to Nike's "Dream Crazy" effort, cause- and social-related marketing campaigns are popping up everywhere. Cause marketing expert Laura Probst joins Christie to discuss what it takes to create a successful cause marketing initiative, the biggest mistakes marketers make and shares incredible tips on how you can find the perfect social cause that fits your lifestyle without feeling like an "extra" commitment. Bonus: Her "Confession in Advertising" officially sets the bar as the one to beat.

012 | Do Good, Make Money | Philanthropic Marketing with Laura Probst