Peter Daire's guest appearances

Peter Daire

SB Weekly - the sport business podcast

Rob Mitchell

Steve Martin

Mike Lee

Rob Mills

Scott Bowers

Barry Hearn

Nick Robinson

Daniel Geey

Matt Rogan

Richard Gillis

Murray Barnett

David Lampitt

Brendan Taylor

James McLaughlin

Roger Mitchell

OwlTail

Jimmy Worrall

The SB Weekly podcast this week is an FA special: a double interview with two former senior sports executives from English football's governing body. Peter Daire (Group Head of Sponsorship, 2007-2014) discusses the ins and outs of setting up your own business, how generating value in sports sponsorship has evolved in the last decade and why too many rights-holders don't think enough like the brands. Jimmy Worrall (Head of Business Development, 1999-2001) talks about how and why he moved from selling pharmaceuticals into sport, why he turned his back on a career as a football agent and how he built Leaders into a must-attend event in less than a decade.

The SB Weekly podcast this week is an FA special: a double interview with two former senior sports executives from English football's governing body. Peter Daire (Group Head of Sponsorship, 2007-2014) discusses the ins and outs of setting up your own business, how generating value in sports sponsorship has evolved in the last decade and why too many rights-holders don't think enough like the brands. Jimmy Worrall (Head of Business Development, 1999-2001) talks about how and why he moved from selling pharmaceuticals into sport, why he turned his back on a career as a football agent and how he built Leaders into a must-attend event in less than a decade.

Peter Daire/Jimmy Worrall