App Retargeting's guest appearances

App Retargeting

Apptivate: App Marketing Explained

Marketing From Zero To One | Der Podcast über Startups (#Marketing_021)

Business of Apps

OwlTail

Pan Katsukis

Mit Pan Katsukis (Remerge) Staffel #7 Folge #3 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** https://remerge.io

Mit Pan Katsukis (Remerge) Staffel #7 Folge #3 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** <a href="https://remerge.io" rel="nofollow" target="_blank">https://remerge.io</a>

S07/E03 mit Pan Katsukis (Remerge) | Berlin Scale-up App Retargeting Startup Company Culture

Patrick Eichmann

Patrick Eichmann is responsible for all revenue operations, including sales, account management and ad operations, in North and South America for Remerge. He is based in New York City.Questions Patrick Answered in this Episode:What is Remerge? And what is app retargeting in general?How is app retargeting still possible with iOS 14 and iOS15?What’s the business case for advertisers to still run app retargeting campaigns?Can you give some examples of verticals and companies that are using app retargeting right now?Android or iOS?What features would you miss most?What’s missing from mobile app tech?Timestamp:2:27 Patrick’s background4:05 Remerge &amp; app retargeting6:05 What the data is showing9:05 The case for app retargeting today11:24 Who’s using app retargeting right now?15:13 What’s ahead for Remerge17:25 Get to know PatrickQuotes:(6:29-6:48) “We’ve developed a dashboard that provided a view into what was happening from an operating system adoption rate perspective. And then also a view into what was happening with the inventory itself. Meaning, how many impressions were out there that had IDs—the IDFA appended to it, how many didn’t?”(8:40-8:54) “That’s roughly 30 billion requests a day that are coming through that have an ID associated with it. So, it may not be what it once was, but that’s still a pretty sizable chunk of inventory that you can still extract value from.” (9:14-9:22) “With Android, it’s still intact. There may be changes that happen in the future but that makes up the lion share of available inventories now.”Mentioned in this Episode:Patrick Eichmann’s LinkedInRemergeThe State of App Retargeting ReportBusiness of Apps Ep.90: The state of app retargeting with Partick Eichmann, General Manager, Americas at Remerge

<p>Patrick Eichmann is responsible for all revenue operations, including sales, account management and ad operations, in North and South America for Remerge. He is based in New York City.</p><h2>Questions Patrick Answered in this Episode:</h2><ul><li>What is Remerge? And what is app retargeting in general?</li><li>How is app retargeting still possible with iOS 14 and iOS15?</li><li>What’s the business case for advertisers to still run app retargeting campaigns?</li><li>Can you give some examples of verticals and companies that are using app retargeting right now?</li><li>Android or iOS?</li><li>What features would you miss most?</li><li>What’s missing from mobile app tech?</li></ul><h2>Timestamp:</h2><ul><li>2:27 Patrick’s background</li><li>4:05 Remerge &amp; app retargeting</li><li>6:05 What the data is showing</li><li>9:05 The case for app retargeting today</li><li>11:24 Who’s using app retargeting right now?</li><li>15:13 What’s ahead for Remerge</li><li>17:25 Get to know Patrick</li></ul><h2>Quotes:</h2><p>(6:29-6:48) “We’ve developed a dashboard that provided a view into what was happening from an operating system adoption rate perspective. And then also a view into what was happening with the inventory itself. Meaning, how many impressions were out there that had IDs—the IDFA appended to it, how many didn’t?”</p><p>(8:40-8:54) “That’s roughly 30 billion requests a day that are coming through that have an ID associated with it. So, it may not be what it once was, but that’s still a pretty sizable chunk of inventory that you can still extract value from.” </p><p>(9:14-9:22) “With Android, it’s still intact. There may be changes that happen in the future but that makes up the lion share of available inventories now.”</p><h2>Mentioned in this Episode:</h2><ul><li><a href="https://www.linkedin.com/in/patrick-eichmann-578b0b1/" rel="nofollow" target="_blank">Patrick Eichmann’s LinkedIn</a></li><li><a href="https://www.remerge.io/" rel="nofollow" target="_blank">Remerge</a></li><li><a href="https://www.remerge.io/the-state-of-app-retargeting-in-the-privacy-era" rel="nofollow" target="_blank">The State of App Retargeting Report</a></li><li><a href="https://www.businessofapps.com/podcasts/the-state-of-app-retargeting-with-partick-eichmann-general-manager-americas-at-remerge/" rel="nofollow" target="_blank">Business of Apps Ep.90: The state of app retargeting with Partick Eichmann, General Manager, Americas at Remerge</a></li></ul>

What the Data Shows About App Retargeting’s Viability – Patrick Eichmann (Remerge)

Remember when Apple introduced ATT framework this spring, one of the remarks you could hear in the app marketers circles was “all right - the app retargeting is doomed”. I think you shouldn’t be surprised by such reactions and remarks. We live pretty stressful lives right now, people tend to be emotionally triggered at anytime but these days especially. But there are emotions and there are data. Today we have Patrick, General Manager at Remerge, app retargeting company,  to tell us about what is actually happening with app retargeting since the ATT introduction and back it up with data. Today’s Topics Include:  Patrick's trajectory is from a traditional publishing company back in 2004 that was going digital to app retargeting company in 2019. What is the App Retargeting How come App Retargeting is still here, even though iOS app users have been switching to iOS 14 and iOS15 for months now Making the case why App Retargeting is a viable app marketing technique for brands to use Verticals and companies that use App Retargeting right now Reality check - Patrick's thoughts about what will be coming with IDFA deprecation versus what is actually happening now Android or iOS? iOS What features would Patrick miss most? Camera and Google Maps app What’s missing from mobile app technology? Better battery life, more apps for life enhancements.  Links and Resources:  Patrick Eichmann LinkedIn profile

<p>Remember when Apple introduced ATT framework this spring, one of the remarks you could hear in the app marketers circles was “all right - the app retargeting is doomed”. I think you shouldn’t be surprised by such reactions and remarks. We live pretty stressful lives right now, people tend to be emotionally triggered at anytime but these days especially.</p> <p>But there are emotions and there are data.</p> <p>Today we have Patrick, General Manager at Remerge, app retargeting company,  to tell us about what is actually happening with app retargeting since the ATT introduction and back it up with data.</p> <h2>Today’s Topics Include:</h2> <ul> <li>Patrick's trajectory is from a traditional publishing company back in 2004 that was going digital to app retargeting company in 2019.</li> <li>What is the App Retargeting</li> <li>How come App Retargeting is still here, even though iOS app users have been switching to iOS 14 and iOS15 for months now</li> <li>Making the case why App Retargeting is a viable app marketing technique for brands to use</li> <li>Verticals and companies that use App Retargeting right now</li> <li>Reality check - Patrick's thoughts about what will be coming with IDFA deprecation versus what is actually happening now</li> <li>Android or iOS? iOS</li> <li>What features would Patrick miss most? Camera and Google Maps app</li> <li>What’s missing from mobile app technology? Better battery life, more apps for life enhancements.</li> </ul> <h2>Links and Resources:</h2> <ul> <li>Patrick Eichmann <a href="https://www.linkedin.com/in/patrick-eichmann-578b0b1/" rel="noopener nofollow external" target="_blank">LinkedIn profile</a></li></ul>