Camille McDaniel's guest appearances

Camille McDaniel

The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice

Virtual LPC

A Date With Darkness Podcast

Joe Sanok

Courtney Armstrong

Miranda Palmer

Kelly Higdon

Roy Huggins

Rebecca Wong

Maelisa Hall

Michelle Mays

Eric Strom

Deb Legge

Stephanie Adams

Casey Truffo

John Pellitteri

Patty Gonzalez

Steven Brownlow

OwlTail

What should be on the first page of your website? How do you write effective copy that brings your ideal clients to you? Which website pages should you make sure to have? In this podcast episode, LaToya Smith discusses speaking to your target audience through your website with Camille McDaniel, LPC. Podcast Sponsor: OKclarity  Are you a mental health or wellness professional looking to be found and trusted by the global Jewish community? Meet your ultimate solution: OKclarity. OKclarity is the exclusive online marketing and directory platform designed for both Jewish and non-Jewish professionals who want to serve the global Jewish community. Fill your practice and improve your professional brand and online presence with their all-in-one platform. OKclarity gives you everything you need to attract your ideal clients and promote the unique courses, workshops, and groups you bring to the wellness space.‌ Starting is simple. Plans begin with a one-time set-up fee of $775 and then just a $20 monthly membership fee. And of course, here’s an exclusive offer for Grow a Group Practice listeners: Mention JOE during your onboarding call for 4 months free!Join the OKclarity community today. Visit  Professional memberships | OKclarity to learn more and schedule your call with an onboarding specialist.  Meet Camille McDaniel, LPC  Camille McDaniel, LPC became a Licensed Professional Counselor in the state of Georgia in 2007. She opened her private practice, Healing Psychotherapy Practices of Georgia, LLC in 2010. Today it is a group practice of 4 clinicians, serving Georgia residents through in-person and telehealth counseling care.Knowing how knowledge, support, and diversified skills can be key factors in business success, Camille decided in 2017 to help other clinicians by offering web design services. The rest is an ever-evolving journey of greatness! Visit Spectrum Sites and connect on Facebook and Instagram. In This Podcast  What clients first look for How to write effective copy The important pages for your website  What clients first look for Of course, a therapist might think to first explain why they are qualified on their website and list their expertise and skill sets. Even though this information should be available on your website, it shouldn’t be on the first page. The first page of your website has to be about your client; what their needs are, what they are experiencing, and how you can help them.  How to write effective copy The absolute first step in your marketing efforts is to know who your ideal client is.  Know who you want to serve. It doesn’t matter if you are more generalist or if you have a more narrowed niche, you need to know who you serve [and] the reason why is because knowing who you serve is going to be the direction for your copy. Camille McDaniel You cannot write effective and impactful copy, or create successful marketing materials on your website if you do not know who you are writing to, and who this work is for. So, get clear on your focal client before doing anything else. Then you can dive into writing strong copy that sticks, and draws this ideal client to you because it shows them that you really understand them.  The things that you know [your clients] are saying, incorporate that into your copy so that people almost [feel] … “Oh my goodness, get out of my head! … You know what I’m talking about, so, therefore, I feel like you can really help me.”  Camille McDaniel The important pages for your website Now that your client knows that you understand them, and they get the sense that you can truly help them, you need to create these two pages on your website through these two call-to-actions:  A “learn more” page: this is where the client can learn more about you if you are the solo practitioner, or about the different providers within your group practice.  Have a page with your team on it, and a short bio and picture for each person so that the client can see which practitioner they may feel the most drawn to working with.  People are very visual, by and large; “We want to know who [I’m] going to be seeing, [and] do I feel like I can kind of vibe with the person that I’m seeing?”  Camille McDaniel  a clearly marked “get in contact page”: make it easy for the clients to now get into contact with you. Make it clear where they can book an appointment, send an email, or make a phone call.  Use yourself as a template. When you are looking for a service, what do you look for on that person’s website? What turns you away, and what impresses you? Keep note of those data points and incorporate them into your design. Useful links mentioned in this episode:  Visit Professional Memberships | OKclarity to learn more and schedule your call with an onboarding specialist.   Visit Spectrum Sites and connect on Facebook and Instagram.  Check out these additional resources:  How Providing Clinical Supervision Helps You To Grow with Dr. Rhonda Johnson | GP 177 Practice of the Practice Network Group Practice Launch Group Practice Boss: www.practiceofthepractice.com/grouppracticeboss $149 a month PoP Group Practice Owners Facebook Group Free resources to help you start, grow, and scale Work with us Practice of the Practice Network   Meet LaToya Smith LaToya is a consultant with Practice of the Practice and the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. In addition to this, LaToya encourages her clients to be active in their treatment and work towards their desired  outcomes. She has also launched Strong Witness which is a platform designed to connect, transform, and heal communities through the power of storytelling. Visit LaToya’s website. Connect with her on Facebook, Instagram, Strong Witness Instagram, and Twitter. Apply to work with LaToya. Email her at latoya@practiceofthepractice.com The post Speak To Your Target Audience Through Your Website with Camille McDaniel, LPC | GP 178 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

<p>What should be on the first page of your website? How do you write effective copy that brings your ideal clients to you? Which website pages should you make sure to have?</p> <p>In this podcast episode, LaToya Smith discusses speaking to your target audience through your website with Camille McDaniel, LPC.</p> <h2>Podcast Sponsor: OKclarity</h2> <a href="https://okclarity.com/professional-membership/" rel="nofollow" target="_blank"></a> <p><em>Are you a mental health or wellness professional looking to be found and trusted by the global Jewish community? Meet your ultimate solution: OKclarity.</em></p> <p><em>OKclarity is the exclusive online marketing and directory platform designed for both Jewish and non-Jewish professionals who want to serve the global Jewish community. Fill your practice and improve your professional brand and online presence with their</em> <em>all-in-one platform.</em></p> <p><em>OKclarity gives you everything you need to attract your ideal clients and promote the unique courses, workshops, and groups you bring to the wellness space.</em>‌</p> <p><em>Starting is simple. Plans begin with a one-time set-up fee of $775 and then just a $20 monthly membership fee. And of course, here’s an exclusive offer for Grow a Group Practice listeners: Mention JOE during your onboarding call for 4 months free!</em><br/><em>Join the OKclarity community today. Visit</em> <a href="https://okclarity.com/professional-membership" rel="noreferrer noopener nofollow" target="_blank"></a></p> <p><a href="https://okclarity.com/professional-membership" rel="noreferrer noopener nofollow" target="_blank"></a><a href="https://okclarity.com/professional-membership" rel="noreferrer noopener nofollow" target="_blank">Professional memberships | OKclarity</a> <em>to learn more and schedule your call with an onboarding specialist. </em></p> <h2>Meet Camille McDaniel, LPC </h2> <p>Camille McDaniel, LPC became a Licensed Professional Counselor in the state of Georgia in 2007. She opened her private practice, Healing Psychotherapy Practices of Georgia, LLC in 2010. Today it is a group practice of 4 clinicians, serving Georgia residents through in-person and telehealth counseling care.<br/>Knowing how knowledge, support, and diversified skills can be key factors in business success, Camille decided in 2017 to help other clinicians by offering web design services. The rest is an ever-evolving journey of greatness!</p> <p>Visit <a href="https://spectrumsites.com/" rel="noreferrer noopener nofollow" target="_blank">Spectrum Sites</a> and connect on <a href="https://www.facebook.com/spectrumsites" rel="noreferrer noopener nofollow" target="_blank">Facebook</a> and <a href="https://www.instagram.com/spectrumsites/?hl=en" rel="noreferrer noopener nofollow" target="_blank">Instagram</a>.</p> <h2>In This Podcast</h2> <ul> <li>What clients first look for</li> <li>How to write effective copy</li> <li>The important pages for your website</li> </ul> <h3>What clients first look for</h3> <p>Of course, a therapist might think to first explain why they are qualified on their website and list their expertise and skill sets.</p> <p>Even though this information should be available on your website, it shouldn’t be on the first page. The first page of your website has to be about your client; what their needs are, what they are experiencing, and how you can help them. </p> <h3>How to write effective copy</h3> <p>The absolute first step in your marketing efforts is to know who your ideal client is.</p> <blockquote> <p>Know who you want to serve. It doesn’t matter if you are more generalist or if you have a more narrowed niche, you need to know who you serve [and] the reason why is because knowing who you serve is going to be the direction for your copy.</p> Camille McDaniel</blockquote> <p>You cannot write effective and impactful copy, or create successful marketing materials on your website if you do not know who you are writing to, and who this work is for.</p> <p>So, get clear on your focal client before doing anything else.</p> <p>Then you can dive into writing strong copy that sticks, and draws this ideal client to you because it shows them that you really understand them.</p> <blockquote> <p>The things that you know [your clients] are saying, incorporate that into your copy so that people almost [feel] … “Oh my goodness, get out of my head! … You know what I’m talking about, so, therefore, I feel like you can really help me.” </p> Camille McDaniel</blockquote> <h3>The important pages for your website</h3> <p>Now that your client knows that you understand them, and they get the sense that you can truly help them, you need to create these two pages on your website through these two call-to-actions:</p> <ul> <li>A “learn more” page: this is where the client can learn more about you if you are the solo practitioner, or about the different providers within your group practice.</li> </ul> <p>Have a page with your team on it, and a short bio and picture for each person so that the client can see which practitioner they may feel the most drawn to working with.</p> <blockquote> <p>People are very visual, by and large; “We want to know who [I’m] going to be seeing, [and] do I feel like I can kind of vibe with the person that I’m seeing?” </p> Camille McDaniel</blockquote> <ul> <li>a clearly marked “get in contact page”: make it easy for the clients to now get into contact with you. Make it clear where they can book an appointment, send an email, or make a phone call.</li> </ul> <p>Use yourself as a template. When you are looking for a service, what do you look for on that person’s website? What turns you away, and what impresses you? Keep note of those data points and incorporate them into your design.</p> <h3>Useful links mentioned in this episode:</h3> <ul> <li><p><em>Visit</em> <a href="https://okclarity.com/professional-membership" rel="noreferrer noopener nofollow" target="_blank">Professional Memberships | OKclarity</a> <em>to learn more and schedule your call with an onboarding specialist. </em> </p></li> <li>Visit <a href="https://spectrumsites.com/" rel="noreferrer noopener nofollow" target="_blank">Spectrum Sites</a> and connect on <a href="https://www.facebook.com/spectrumsites" rel="noreferrer noopener nofollow" target="_blank">Facebook</a> and <a href="https://www.instagram.com/spectrumsites/?hl=en" rel="noreferrer noopener nofollow" target="_blank">Instagram</a>.</li> </ul> <h3>Check out these additional resources:</h3> <ul> <li><a href="https://practiceofthepractice.com/how-providing-clinical-supervision-helps-you-to-grow-with-dr-rhonda-johnson-gp-177/" rel="noreferrer noopener nofollow" target="_blank">How Providing Clinical Supervision Helps You To Grow with Dr. Rhonda Johnson | GP 177</a></li> <li><a href="https://practiceofthepractice.com/practice-of-the-practice-podcast-network/" rel="noopener noreferrer nofollow" target="_blank">Practice of the Practice Network</a></li> <li><a href="https://practiceofthepractice.com/grouppracticelaunch" rel="noopener noreferrer nofollow" target="_blank">Group Practice Launch</a></li> <li>Group Practice Boss: <a href="https://practiceofthepractice.com/grouppracticeboss" rel="noopener noreferrer nofollow" target="_blank">www.practiceofthepractice.com/grouppracticeboss</a> $149 a month</li> <li><a href="https://www.facebook.com/groups/Popgrouppracticeowners/" rel="nofollow" target="_blank">PoP Group Practice Owners Facebook Group</a></li> <li><a href="https://practiceofthepractice.com/resources" rel="noopener noreferrer nofollow" target="_blank">Free resources to help you start, grow, and scale</a></li> <li><a href="https://practiceofthepractice.com/apply" rel="noopener noreferrer nofollow" target="_blank">Work with us</a></li> <li><a href="https://practiceofthepractice.com/network" rel="noopener noreferrer nofollow" target="_blank">Practice of the Practice Network </a></li> </ul> <h2>Meet LaToya Smith</h2> <p>LaToya is a consultant with Practice of the Practice and the owner of LCS Counseling and Consulting Agency in Fortworth Texas. She firmly believes that people don’t have to remain stuck in their pain or the place they became wounded. In addition to this, LaToya encourages her clients to be active in their treatment and work towards their desired </p> <p>outcomes.</p> <p>She has also launched <a href="https://www.facebook.com/strongwitness1/" rel="noopener noreferrer nofollow" target="_blank">Strong Witness</a> which is a platform designed to connect, transform, and heal communities through the power of storytelling.</p> <p>Visit <a href="https://www.lcscac.com/" rel="noopener noreferrer nofollow" target="_blank">LaToya’s website.</a> Connect with her on <a href="https://www.facebook.com/LCSCAC/" rel="noopener noreferrer nofollow" target="_blank">Facebook</a>, <a href="https://www.instagram.com/lcs_counseling/" rel="noopener noreferrer nofollow" target="_blank">Instagram</a>, <a href="https://www.instagram.com/strongwitness1/?hl=en" rel="noopener noreferrer nofollow" target="_blank">Strong Witness Instagram</a>, and <a href="https://twitter.com/latoyasmithlcs" rel="noopener noreferrer nofollow" target="_blank">Twitter</a>.</p> <p><a href="https://practiceofthepractice.com/apply" rel="noopener noreferrer nofollow" target="_blank">Apply to work with LaToya</a>.</p> <p>Email her at <a href="mailto:latoya@practiceofthepractice.com">latoya@practiceofthepractice.com</a></p> <p>The post <a href="https://practiceofthepractice.com/speak-to-your-target-audience-through-your-website-with-camille-mcdaniel-lpc-gp-178/" rel="nofollow" target="_blank">Speak To Your Target Audience Through Your Website with Camille McDaniel, LPC | GP 178</a> appeared first on <a href="https://practiceofthepractice.com" rel="nofollow" target="_blank">How to Start, Grow, and Scale a Private Practice| Practice of the Practice</a>.</p>

Speak To Your Target Audience Through Your Website with Camille McDaniel, LPC | GP 178

Interview with Camille McDaniel, LPC, CPCS

<p>Interview with Camille McDaniel, LPC, CPCS</p>

Episode #10 featuring Camille McDaniel, LPC, CPCS