Giles Pegram's guest appearances

Giles Pegram

CharityChat

Why do people give?

Leah Davis

James Lindsay

Richard Lee

Sean Donnelly

Jason Lewis

Paul Evans

Gareth Jones

Alan Lane

Paul Turner

Lisa Rose

Andrew Wilkinson

Matt Barnett

Anne Hughes

Hannah Johnson

Nikki Bell

OwlTail

It’s been a while, but I’ve moved away from video back to the podcast for another great chat with Giles Pegram.Giles joined me to share his thoughts about what fundraisers should be doing to prepare for 2021. But most importantly, he spoke about a great new project that has produced some essential reading for us all – Fundraising in The Time of Covid-19, recently published by the Chartered Institute of Fundraising’s Supporter Experience special interest group. Giles and I met about ten days ago, but because of pressure of work, I’ve only just been able to sit down and get our chat edited. In the discussion, you’ll hear Giles talk about a very exciting webinar that the team behind the guide are presenting on the 25th of November at 2pm (GMT).So check your watch and calendar. If you still have time, you can sign up here. It’s free. If you’ve missed it, I’ll add a link to a recording as soon as one is available. In the guide, you’ll be introduced to six key principles necessary to deliver a great supporter experience:It’s about the donor not you.How to develop the right organisational mindset.Why your supporters still believe in your mission. And why they want to give.Why you shouldn’t assume that you are providing a great supporter experience.Why charities should invest in fundraisers.Why charities should invest in fundraising.What makes this guide so important – and useful – is that it goes far beyond just telling you to be nice to donors. It actually shows you how to do it. And how to do it well. It’s packed full of examples of how charities have developed and implemented these ideas for you to learn from. You can also use them to persuade a nervous senior management team (SMT) of the sense in investing in this approach.In the conversation you’ll hear us talk more about the guide, about the importance of continuing to fundraise during the current time and how our approach needs to change in response to the needs of supporters – as they evolve under the influence of the ever changing pandemic. We also discuss some of Bluefrog’s latest research findings.Apologies that the quality of the recording isn’t brilliant. It’s fine, but you’ll hear a few of those Zoom glitches that are a trademark of our daily working lives.

It’s been a while, but I’ve moved away from video back to the podcast for another great chat with Giles Pegram.Giles joined me to share his thoughts about what fundraisers should be doing to prepare for 2021. But most importantly, he spoke about a great new project that has produced some essential reading for us all – <a href="https://www.ciof.org.uk/fundraising-in-the-time-of-covid" rel="nofollow" target="_blank">Fundraising in The Time of Covid-19</a>, recently published by the Chartered Institute of Fundraising’s Supporter Experience special interest group. Giles and I met about ten days ago, but because of pressure of work, I’ve only just been able to sit down and get our chat edited. In the discussion, you’ll hear Giles talk about a very exciting <a href="https://www.eventbrite.co.uk/e/fundraising-in-the-time-of-covid-19-tickets-126533905317?aff=ebdssbeac#" rel="nofollow" target="_blank">webinar</a> that the team behind the guide are presenting on the 25th of November at 2pm (GMT).So check your watch and calendar. If you still have time, you can sign up <a href="https://www.eventbrite.co.uk/e/fundraising-in-the-time-of-covid-19-tickets-126533905317?aff=ebdssbeac#" rel="nofollow" target="_blank">here</a>. It’s free. If you’ve missed it, I’ll add a link to a recording as soon as one is available. In the guide, you’ll be introduced to six key principles necessary to deliver a great supporter experience:<ul><li>It’s about the donor not you.</li><li>How to develop the right organisational mindset.</li><li>Why your supporters still believe in your mission. And why they want to give.</li><li>Why you shouldn’t assume that you are providing a great supporter experience.</li><li>Why charities should invest in fundraisers.</li><li>Why charities should invest in fundraising.</li></ul>What makes this guide so important – and useful – is that it goes far beyond just telling you to be nice to donors. It actually shows you how to do it. And how to do it well. It’s packed full of examples of how charities have developed and implemented these ideas for you to learn from. You can also use them to persuade a nervous senior management team (SMT) of the sense in investing in this approach.In the conversation you’ll hear us talk more about the guide, about the importance of continuing to fundraise during the current time and how our approach needs to change in response to the needs of supporters – as they evolve under the influence of the ever changing pandemic. We also discuss some of Bluefrog’s latest research findings.Apologies that the quality of the recording isn’t brilliant. It’s fine, but you’ll hear a few of those Zoom glitches that are a trademark of our daily working lives.

Why do people give? The supporter experience podcast with Giles Pegram.

What is Project X and how can it help charities to engage with their supporters to achieve more for their beneficiaries? How can charities keep their head above water during the Covid-19 pandemic and find ways of growing their work now and in the future? In this episode we speak to friend of the show, Giles Pegram CBE about all this and more.

E115 - Project X With Giles Pegram CBE

This is unprecedented territory for fundraisers. Few of us will have experienced anything like this.To help people gets their immediate response into place - before planning commences for the medium to long-term – I thought it would be useful to record a conversation with Giles Pegram. Giles featured in episode one of Why Do People Give? and with 30 years experience of fundraising as Appeals Director at the NSPCC, he is as good a resource as any.Things are changing on a daily basis. What we need to do today will not be the same as yesterday and circumstances a month down the road may well require a radically different approach. But we are addressing the situation as of lunchtime on the 18th March.As you'll hear, we recommend moving the fundraising focus away from 'activities' to concentrating on answering our donor's needs.At Bluefrog we have already started research into donor attitudes to giving at this time. Luckily we had one of our private studies underway and have moved the focus onto the impact of Coronavirus as the situation has developed.Early feedback is that people are obviously confused. We are all getting our heads around a new way of living. The interviews from yesterday evening seemed different from those that were undertaken at the beginning of the week.But donors were firm about what they valued. They want their community to come together, they value mutual support and they are concerned about the vulnerable. This will drive giving.In unsettling times, giving offers people a way of taking back control. It is empowering. We must never forget that.In terms of practical advice, we discuss what to do if you have cancelled events, how you should approach putting together emergency appeals and how, at times of crisis, donors always tend to give more. We recognise that fundraising must be undertaken with the utmost respect and consideration, but this is not the time to stop inspiring donors or stop asking.There is a real concern for those who do not have food, shelter, health and finances. And donors expect us to be there for the causes who need us.The resources we discuss such as the free template appeal letters can be found on my blog, at queerideas.co.uk.Conronavirus has reset the fundraising clock. It's almost like a year zero. We all need to start again, applying the basics in the most appropriate way for our cause. I hope this podcast helps you do just that.Stay safe.

This is unprecedented territory for fundraisers. Few of us will have experienced anything like this.To help people gets their immediate response into place - before planning commences for the medium to long-term – I thought it would be useful to record a conversation with Giles Pegram. Giles featured in episode one of Why Do People Give? and with 30 years experience of fundraising as Appeals Director at the NSPCC, he is as good a resource as any.Things are changing on a daily basis. What we need to do today will not be the same as yesterday and circumstances a month down the road may well require a radically different approach. But we are addressing the situation as of lunchtime on the 18th March.As you'll hear, we recommend moving the fundraising focus away from 'activities' to concentrating on answering our donor's needs.At Bluefrog we have already started research into donor attitudes to giving at this time. Luckily we had one of our private studies underway and have moved the focus onto the impact of Coronavirus as the situation has developed.Early feedback is that people are obviously confused. We are all getting our heads around a new way of living. The interviews from yesterday evening seemed different from those that were undertaken at the beginning of the week.But donors were firm about what they valued. They want their community to come together, they value mutual support and they are concerned about the vulnerable. This will drive giving.In unsettling times, giving offers people a way of taking back control. It is empowering. We must never forget that.In terms of practical advice, we discuss what to do if you have cancelled events, how you should approach putting together emergency appeals and how, at times of crisis, donors always tend to give more. We recognise that fundraising must be undertaken with the utmost respect and consideration, but this is not the time to stop inspiring donors or stop asking.There is a real concern for those who do not have food, shelter, health and finances. And donors expect us to be there for the causes who need us.The resources we discuss such as the free template appeal letters can be found on my blog, at <a href="http://queerideas.co.uk" rel="nofollow" target="_blank">queerideas.co.uk</a>.Conronavirus has reset the fundraising clock. It's almost like a year zero. We all need to start again, applying the basics in the most appropriate way for our cause. I hope this podcast helps you do just that.Stay safe.

The Coronavirus special with Giles Pegram

Giles is one of the most successful fundraisers I know. He dramatically changed the fortunes of the NSPCC over the course of three decades, taking them from an income of under £5 million with reserves that would keep them going for just two months to an organisation with a huge national reach and an income of over 140 million a year.You'll find out how he achieved this as he shares his thoughts on how to appoint and work with agencies, how to run successful capital campaigns, the importance of thanking, how he led his team, his thoughts about why innovation can be a problem and, importantly, his views on why people give.

Giles is one of the most successful fundraisers I know. He dramatically changed the fortunes of the NSPCC over the course of three decades, taking them from an income of under £5 million with reserves that would keep them going for just two months to an organisation with a huge national reach and an income of over 140 million a year.You'll find out how he achieved this as he shares his thoughts on how to appoint and work with agencies, how to run successful capital campaigns, the importance of thanking, how he led his team, his thoughts about why innovation can be a problem and, importantly, his views on why people give.